Lakara launched a financial and E-commerce service Terminal "Open Shop treasure"

Absrtact: Since the concept of O2O has been introduced into China, its prospect is widely optimistic. On the one hand, Ali, Tencent and other active layout o2o, and the payment company is not to be outdone, began to involve in the Community electric business field. Recently, "Daily economic news" reporter learned that Lakara launched a

Since the introduction of O2O concept into China, its prospects are widely optimistic. On the one hand, Ali, Tencent and other active layout o2o, and the payment company is not to be outdone, began to involve in the Community electric business field.

Recently, "Daily economic news" reporter learned that Lakara launched a financial and E-commerce service Terminal "Open shop Treasure", in order to build community electric business O2O, including self-service banking, convenient payment, living services, transfer money and other services.

Eric Consulting analyst Lie pointed out that Lakara's business model is the largest source of trading credit card repayment, not at the level of transaction data to do a better level of deep digging, in this case, it to the field of electrical penetration, is to make up for their own business on a number of short boards. At the same time, it has a large number of POS machines. However, because the electric business is not its main business, so the core competitiveness of this area will not be so strong.

For the development of the Community electric business model, the reporter interviewed many people in the industry are also divided. "The difference between Jingdong and Taobao is that Lakara's community electric business is not a flat-line business, but is based on the upgrading and extension of its original community-accessible financial services business." Lakara Chairman Suntaujan introduced the road.

At present, the existing O2O model mainly has the following three kinds: traditional electric quotient (Ali, Jingdong, etc.), mobile social (micro-letter), Community Electric Quotient (Lakara, etc.). O2O mode includes a seamless integration of multiple terminals on line, such as Store end, PC end, mobile phone, TV end, etc. Although the O2O industry is widely bullish, but in China is still in the initial stage.

Liu Menglei, an analyst at the Analysys think-tank, also pointed out that the development prospects of Community electricity dealers depended on grasping the basic needs of users, how to ensure the operation efficiency and stability while enlarging the scale, and whether the product service suppliers could support the mode of large coverage and low order service quantity.

Liu Menglei said that in the future there will be several small areas of strength, based on the formation of small-scale vertical electric dealers and local community electric business platform, the two models in the development process, due to large-scale difficulty, but the market value and demand high, the possibility of being acquired is high.

For the prospect of community electric business, lie told reporters, unless the current has entered the field of Community electric enterprises in the operation and business model of subversive innovation, so that other large electric platform difficult to enter, or once Jingdong, Taobao and other entry, they have no big advantage to speak of. Community Electric Business is a new thing, but the value is not as big as imagined, because O2O business links have a lot of potential to dig, but from all do O2O enterprise look, digging is not particularly successful.