Lakarasun: Six successful start-up enterprise growth has its logic

Although the combination of capital and industry can speed up the growth of enterprises, but the growth of enterprises has its own logic, unlimited speed is tantamount to enthusiasm "entrepreneurial failure is inevitable, success is accidental." This is the famous angel investor Shire a word. Although entrepreneurship is staged every day, there are few people who really succeed.　　And even if the successful start-up, the second business failure is not more likely than the first start-up small, but there is no lack of each time to seize the pulse of the times, to achieve good results of the entrepreneur, Suntaujan is an example. In the past more than 20 years, he has been involved in starting 6 businesses.　　These days, the blue cursor is already a public company, and the Lakara Network Technology Co., Ltd., created by a start-up, is the first Third-party payment company to receive a payment business license from the central bank and the largest offline payment company in China. After years of efforts, Lakara currently has more than 50,000 card terminals in the convenience stores in 290 cities nationwide. Supermarkets, convenience stores coverage of more than 95%.　　Suntaujan, who has had five entrepreneurial experiences, is a pioneering veteran. "Any company should identify its goals. When we are running the payment and online shopping line, the direction of the right, because the market demand. We soon found the direction, such as convenience stores, supermarkets. In the past few years Lakara did nothing else, making credit card repayments in a convenience card and doing it deep.　　Suntaujan told the new leader.　　In Suntaujan's view, although the success of entrepreneurship needs their own adherence and implementation, but the premise is that the direction of the strategy must be right. "As an entrepreneur, the most important thing to do before starting a business is to think about the strategy, not to do a lot of concrete things, and the amount of time an entrepreneur has to do is mental work rather than manual labor." Of course, for the leaders of the company, your mental work is not just sitting in front of the computer's mental work, but the development of their own company strategy first clear, and then to carry out. As a leader, more emphasis is placed on your strategic vision and your altitude; As a manager, I'm afraid the emphasis is on execution. In other words, for a person if you are only able to implement an established strategy, your level is the level of the manager, but if you are able to formulate a strategy or continuously adjust the strategy and develop new strategies in the process of implementation, you can call it a leader.　　"Dialogue Suntaujan-the new leader of entrepreneurship": what are the biggest difficulties you have encountered in the early days of entrepreneurship? Suntaujan: All entrepreneurs in the early start will encounter a lot of various difficulties, the hardest I think or find the direction, find the right person and find money.　　If anyone can handle these three problems, he will basically spend the entrepreneurial period.　　"New leader": What qualities do you think entrepreneurs should have? Suntaujan: Can become a successful entrepreneur, he should have a variety of qualities, such as he has a wealth of experience, good knowledge reserves, strong psychological quality, tenacious perseverance and so on, but also he mustPredictable, able to the economic development trend, industry development trend has forward-looking ability, of course, this ability is his personal comprehensive quality embodiment.　　Only see other people do not see the place, think of other people thought of ideas, innovation out of others innovative products, enterprises can go farther. At the end of 2008, I attended a meeting of Lenovo's CEO club, and they set the theme as "How the business is going to spend the winter", Mr Liu himself. At that time to talk about this topic many people feel inexplicable, a bit unfounded. But in a few months the global financial crisis broke out.　　It can be seen from this point, the leader of the visionary and proactive ability of enterprise development is how important.　　"New leader": In addition to the entrepreneurial individual ability, there is an efficient team should also be very important. Suntaujan: A great company must have great leaders and a strong team. Entrepreneurship can not rely on entrepreneurs single-handedly, he needs to have a good team to understand his ideas, the implementation of his ideas. Of course an efficient team should first of all have the common values and the recognition of the corporate culture, the members can trust each other and cooperate with each other. Able to bring out an effective team is also a great test of the entrepreneur, his sense of smell must be sensitive, can choose suitable for enterprise development talents, and can manage these talents.　　Enterprises need to have a soul-style leader, but also need to have a unity and cooperation, the common fight team, have the main auxiliary, their respective roles, to the enterprise slowly bigger and stronger.　　"New leader": when it comes to companies, we all talk about its business model, what kind of business model do you think is best for business development? Suntaujan: Venture capitalists always prefer imaginative business models to business models that, while profitable, do not see much development in the short term. This time, the entrepreneurial mind must be sober, do not be fooled by capital, for you, the most should be concerned about the problem? is how the enterprise profits, how to make money. The business model is the way you make money. If your product or service can be recognized by most users, and they can accept the way you charge, you can make money, your business model is set up.　　I believe that there may be no money but valuable enterprises, but there must be no money but no value of the enterprise, first let the enterprise to make money, this is the first priority of entrepreneurship.　　"The new leader": How do you think about the way in which many companies are taking the first steps to make money and then consider business models? Suntaujan: Is it possible to generate great companies by burning money? A group of Chinese enterprises with international influence, such as Lenovo, Huawei, Haier, and later Sina, Baidu and so on, have spent 10 years, 20 to develop. But you see now a lot of companies have been set up for 3 years and fantasize about listing. The first to burn money to earn users, to do large-scale business models like this you said there? Yes, but it can only be a business model that talented entrepreneurs can manage in a particular historical period, such as the 2000 Internet portal era. Although the combination of capital and industry can speed up the growth of enterprises,Long has its own logic, unlimited speed is tantamount to enthusiasm. How does business model differentiate, I think good business model it should be simple, is creative and innovative, can expand at low cost, and have the threshold. Generally speaking, the threshold is very low, easy to do business model, it is the easiest to go down first. China now has a lot of copy foreign Shanzhai version of the site, relying on a very innovative "small idea", by the capital selected as a carrier, a set of capital injection, the rapid Fatten company, and then injected the capital part of the cash, after the injection of capital hope that the company can be listed as soon as possible, the company is a good company, the story is a good story,　　But what if the expectations are too high?　　"New leader": as an experienced person, can you give some advice to people who have entrepreneurial dreams? Suntaujan: Today, the business environment in China has changed a lot, and there are several differences in the past more than 10 years. First of all, the current entrepreneurship is not only entrepreneurs to start, all kinds of angel investment, venture capital they are also involved in the venture, if said 20 years ago, we are some of their savings or their own friends borrowed money to start a business, now all the entrepreneurial has a wide range of capital depth involved.　　Second, the desire for entrepreneurial success for entrepreneurs is now much higher than ever. My advice is not to start a business easily. Many people who want to start a business are only ambitious, but it is not clear what is going on, and it is not clear what kind of change the business will bring to their life and life, just with the enthusiasm and a romantic and beautiful imagination began. I think for most people, choosing a suitable company and a suitable position is the first choice.