Lala 1 billion yuan appreciation

Read a book. The example of an industry is not uncommon in the world, "Harry Potter", "The Lord of the Rings", "Detective Conan" are starting from the modern publishing industry, and finally created a business miracle.　　In China, the development of this industrial chain was finally successfully replicated by a career woman called "Lala".　　In 3 years, the "Lala promotion" has driven the book, Shuwang CD-ROM, drama, film, television, clothing, footwear, games, musicals, internet dramas, wireless value-added and other fields, creating a market value of 300 million yuan, and this figure in the next 3 years will likely reach 1 billion.　　Some media believe that the "Lala" has been created in China before the model, the largest production value of the book industry chain, even that "Lala" is the 2010 most powerful, the most sharp "suck king".　　Very few Chinese-made books, like the Lala, have spawned so many cultural products that produce so much commercial value. The private publishing company Bo Collection Day volume is "Lala" the discovery. The company's executive vice President Wang Yong said that up to now, on the "Lala" books, drama, film and other cultural products, has created 300 million yuan in the market value.　　From this point of view, the greater significance of "Lala" is that it provides an example of a cultural industry chain spanning a variety of media, starting with books. When it first came out, 3 years ago, there was a high-profile figure in the workplace, her name was "Lala". From novels to movies, from drama to TV dramas, from reality shows, looking for workplace lala, to various derivative products. This "Lala" of the cultural industry chain, has reached more than 300 million yuan in output value, deduce a veritable rise "value" record.　　And all of it starts with a book called The Lala Promotion. According to reports, in August 2007, the private publishing company Bo set days of the vice President Wang Yong accidentally saw a blog, Bo Master writing relaxed and full of personality, the big company in the workplace of the story has a fall, vivid. Wang Yong immediately sent the link to the editor Cai Mingfi.　　Cai Mingfi immediately contact with the author, both sides clicked. "Lala Promotion" in October 2007, but the first printed 15,000 volumes of the response is flat, and even appeared unsalable. Firmly believe that their own vision of the Bo collection days immediately full input to the book marketing, repackaging the "Lala" was positioned as the workplace inspirational novel.　　The cover was replaced by a neat white background red, neutral, positive, plus a red bright eyes waist seal-"Her story is more worthy of reference than Bill Gates." by November, "Lala promotion" began in Dangdang, excellent network hot selling. December 1, the Bo collection days carefully added 15,000 volumes, 17 days later, add 20,000 copies, then 30,000, 50,000, 100,000.　　The book was soon on the top of the list. "General book first printed 15,000 to 20,000 volumes, sales reached 50,000 copies of the best-selling book, more than 100,000 volumes are very popular, the annual sales of more than 1 million volumes, a handful." And the ' Lala ' series has 350million volumes of sales.　　"Cai Mingfi said. Film and television following the book ran early in 2007, when the "Lala promotion" sales breakthrough 100,000 volumes, Shanghai SMG bought the TV series copyright. November 2008, Shanghai Drama Center got the "lala promotion" of the drama adaptation right; in December of the same year, "Lala promotion" sales exceeded 600,000 volumes, and successfully sold the film copyright, January 2009, "Lala 2: China year Like Water" published, March, Shanghai Dramatic Arts Center will be "Lala"　　Moved to the stage of drama; in April 2010, the film "Lala Promotion" was released, two-week box-office breakthrough billion mark, at the same time, "Lala 3: I fight in this year," 500,000 volumes listed; April 20, the TV series "Lala Promotion" in Shenzhen and other 8 cities pilot, the ratings continued to rise ...　　With the continuous upsurge in the book market, "Lala" in the film and television market, the effect of absorbing gold is also being released. It is reported that the April 2009 premiere of the drama "Lala" is the first derivative works listed, implanted ads on the unprecedented appearance in the drama Arena, 550, Citibank, Apple Computer, Lv Bao, and many other brands to join. This is the first time that "Lala" has shown its great commercial value.　　The play Nationwide Tour dozens of, box-office breakthrough 30 million yuan.　　A year later, "Lala" film release, the film's implanted ads reached more than 20, the income is about 2/3 of the total investment, digestion of a large number of production costs. "Lala" is the "Lala" series of the first copyright, but the latest products available. When the TV show was aired this July, the three words "Lala" had released huge market value. Although in the implantation of advertising, "Lala" TV play "not 500 strong ignore" slogan, and in the amount of control, but the show advertising revenue or more than 18 million yuan.　　It is reported that the play's profit margin of more than 100%, this figure is far higher than the TV market income line.　　It is reported that today, "Lala 2: China year like Water" has been Zhang Yimou's "Hawthorn Tree Love," the team focused on the right to film adaptation sold a high price of millions of yuan, 10 times times the first part of the right to adapt the price; SMG has bought the copyright of its TV play, which has been launched. Brand expansion in all aspects of the global scope, "Lala" paradigm is not uncommon. From "The Godfather" to "Twilight", from "Gone with the Wind" to "Harry Potter", from "Jane Eyre" to "Forrest Gump", the European and American countries most classic film and television works are adapted from the best-selling novel, which also proves that excellent books have the ability to "pick up" a film, television, music soundtrack, toys and other links of the industrial chain. Against the domestic, usually is the movie and the television fire, will have the same name novel appearance, the cultural industry chain obviously hangs upside down.　　Fortunately, "Lala promotion" changed this phenomenon. According to reports, by "Lala" derived from the car Shuwang DVD sales over 5 million yuan; During the movie schedule, the excellence of Amazon's "DuLesbian promotion "Movie DVD set a 300%-400% day increment; can be called the global" game overlord "of the United States Art Electric Co., Ltd. will develop" Lala "white-collar Puzzle tour, a well-known footwear group want to borrow" Lala "to launch a flagship white-collar women's shoes series. Clothing, musicals, internet dramas, and even light rail static film businesses have come to the door, to do "Lala."　　Many well-known brands also want to and "Lala" do deep cooperation, such as HP Printer network joint essay marketing. At the same time, the film and TV market continued to grow, so that "Lala promotion" first and second to third film adaptation of copyright transactions have changed a lot. Cai Mingfi to the media, "Lala 3" optical film copyright sold 7 digits. The "' Lala ' copyright deal is a watershed that allows book publishers to get out of the box of one-off payments and see the possibility of making more profits in the book's vast industrial chain." Cai Mingfi said, "Lala 2" began, they asked for dividends, "This brand has such value!" "It is reported that in April this year," Lala 3: I was in the fight in the year "listed, according to conservative estimates, within one year sales should be in 1 million volumes, sales nearly 30 million. The publication of "Lala 3" will lead to the first two volumes of another round of hot selling, the first two volumes within one year of sales will break through 4 million volumes.　　Plus film and television products such as follow-up, "Lala" in the next 3 years will create 1 billion yuan output value.　　The "value" of "Lala" provides a starting point from literature, establishes a local example of cultural industry chain spanning multiple media, and adds new content to the development of cultural industry. Our correspondent in Beijing/Xiaowei