Lancome Cosmetics 50 Patrick Cream import price of 23 yuan to sell more than 600

In the import of high-priced goods tax or not decline in the debate, an important consideration is to reduce the import link tax to achieve price reduction, to solve the domestic and foreign the same brand price difference too big problem. So, the main reason for the formation of domestic and overseas spreads is only tax? As the main type of cosmetics abroad, how high is the import tax? Can the goal of substantial price reductions be achieved by lowering taxes?　　Reporters in this in-depth investigation found: lower taxes caused by the reduction in the space is not really small. Not all imported cosmetics have to pay 30% of the consumption tax, non-make-up cosmetics consumption tax for 01 imported cosmetics to pay what tax? According to the industry, imported cosmetics items include import duties, excise tax and value-added tax.　　Import tariffs will vary according to product and country of origin, generally around 6.5%, VAT is 17%, and the larger proportion is 30% excise tax.　　However, not all imported cosmetics are required to pay a 30% excise tax. Since 1994, China has levied consumption tax on imported cosmetics. Initially, make-up cosmetics (including perfume) for 30%, skincare cosmetics for 17%, 1999 adjusted to 8%. From April 1, 2006 onwards, China again adjust the import of cosmetics consumption tax policy, "high-grade skincare cosmetics" according to 30% Levy Excise tax, other exemptions. But until today, for what is "high-grade skincare cosmetics", there is no specific criteria for classification.　　At present, only make-up and perfume is levied 30% consumption tax, other consumption of more large skin care cosmetics are exempt from excise tax.　　Reporters in China's customs network to enter the "cosmetics" to retrieve merchandise information, a total of 38 results, which need to pay consumption tax goods only 11 items, including cosmetic cosmetics, lip cosmetics, and other 27 do not levy. "For imported perfume or make-up (such as lipstick), the cumulative tax on imports may be higher than 60% of the import price." And for consumption of the ' non make-up ' cosmetics, the import of the tax burden has been different from other commodities.　　An insider told reporters. Lancome Day Cream (France) Import price is about 50 euros per kilogram (about 463.5 yuan) Beijing da Wang Road, New Light World, Lancome intelligent Joy to the day Frost (50 ml), 695 yuan, Lancome firming cream (50 ml), 895 yuan ... Lancome Company's sales staff said they have a unified price at home, even in Shenzhen, the sales price is the same as Beijing.　　According to the reporter understand, in Hong Kong Tongluowan Percival Street Sasa Shop, these two frost price all dozen 85 percent, after the price of 459 Hong Kong dollars and 553 Hong Kong dollars, about 381 yuan and 459 yuan, compared with each of the mainland cheaper than nearly half. The same import of cosmetics, domestic and foreign price gap is large, is an indisputable fact.　　So, lower the import tax rate, can the product be greatly reduced? Guangdong, a long-term company engaged in cosmetics import business manager told reporters: Cosmetics in the import link to pay how much tax, in addition to the taxable items, tax rates, the most influential alsois the customs declaration price (that is, "overseas purchase price + transportation fee, insurance, etc."). In the hands of a trade statistics show that 2010 China's cosmetics imports of 47,100 tons, the import amount of 997 million U.S. dollars, according to this amount, the value of conversion, the average down, the import price per kilogram of about 21.2 U.S. dollars.　　Among them, Lancome Day Frost (Origin France), the import price is about 50 euros per kg (about 463.5 yuan), l ' oreal dye hair paste (Spain), 7.53 U.S. dollars per kg ... Trade experts pointed out that cosmetics due to different specifications, ingredients, the actual price difference is very large, by comparison of imports, value, can not accurately reflect the actual purchase price of each product. But this data, at least from one side, reflects the fact that foreign purchase prices are lower.　　In accordance with the Lancome day cream per kilogram of 50 euros imported price estimates, 50 Patrick cream Import price of only 23 yuan, even if the tax to 50%, pay tax burden of less than 12 yuan, compared with the retail price of more than 600 yuan, is negligible.　　The expert said that because the import price is the main basis of Customs levy (in addition to transport costs, insurance, etc.), if the price in the market share of the sales price is small, even if the tax reduction, it is difficult to achieve a substantial price reduction effect.　　Cosmetics high-end market into the world, in recent years its import tariffs have been declining, but the retail price is rising trend then, the domestic market, why is the price of cosmetics so high?　　The Baby Industry Research Center experts pointed out that, in addition to import tax, foreign cosmetics retail price is also mainly by the import brand market positioning, marketing strategy and domestic logistics costs, distribution costs, exchange rates and other factors together. Beijing Xinguang World a sales manager of a U.S. import brand cosmetics said the brand price has been stable for many years, "the company's headquarters on the price control is very strict, will not easily adjust the retail price." "The manager believes that cosmetics brands in the grade must have high school low, high-priced products must have a corresponding consumer groups," imports of cosmetics in the Chinese market is a high-priced strategy, a substantial price reduction is unlikely. Secondly, the high cost of domestic distribution of imported cosmetics is also a fact.　　In most cities, foreign cosmetics most of the department store in the golden position, in addition to the expensive rent, compared with foreign countries, retailers to the supplier of the shop fees, shelves, festival fees have become "unspoken rules", these costs will eventually be "passed on" to consumers. In fact, the import tariffs on cosmetics have been declining in recent years. 2006, the abolition of skin care cosmetics consumption tax, 2007, the Customs has further cut the tariffs on shampoo and other skin care products, however, for high-grade imported cosmetics, its price does not fall. July 1 This year, such as the high-end cosmetics, such as the price hike news, generally in the 10% or so, "the main reason for the price increase is the cost."　　One of the sales people in the brand said. From the national market, at present, the high-end cosmetics market or foreign capital world. Sales and sale of foreign brand cosmeticsAbout 60% and 90% of the total, the profit share is more than 90%. And more than 3,200 local cosmetics enterprises, mainly concentrated in the low-end market. 2010, these enterprises to achieve sales of 153 billion yuan, annual sales of more than 100 million yuan, only more than 50, more than 500 million yuan in the local brand rare. (Reporter Du Haitao Yin Shichang)