Landing factor analysis of website ranking

Absrtact: Recently the hand of a psychological counseling website ranking slipped, probably already a week, roughly observed a bit, found that there are some stations up the rankings. Remember Zac once said, a site ranked off, there are other sites on top. Since the rankings can come up

Recently the hand of a psychological counseling website ranking slipped, probably already a week, roughly observed a bit, found that there are a number of stations on the list. Remember Zac once said, a site ranked off, there are other sites on top. Since the rankings can come up, nature has its truth. There may be strong inside the site, or it may be that external links are powerful. In short, the rankings will not come up without a reason, and will not go on for no reason. Since the site ranking dropped, it is necessary to analyze the site ranking landing factors. Generally speaking, also from the internal and external comprehensive analysis, today for a moment to see the site inside the end there is no problem.

Site URL structure is not reasonable

The directory structure of the Web site is: http://domain/column/column22_1.htm. As far as the directory is concerned, the form of the directory should be written as http://domain/directory name/or http://domain name. htm, which is the more reasonable structure. The structure of the content of the Web page is as follows: http://domain name/htm/column457.htm, this form of structure is not concise enough. If you are a smaller web site, you can define the content of the Web page as: http://domain name/file name. htm; If you want to conform to the link logic structure, you can also define the http://domain name/directory/file name. htm. Now, many web site URL design is not reasonable, either there is no rule, or link level too deep.

Poor quality of site content

Website construction is the core of the content of the site, if a site content is collected or reproduced, there is no high-quality content, then the site for the user's help and what? The core content of the website of Psychological counseling is psychological counseling case analysis and deep psychological analysis of social hotspots, Of course, there are many psychological problems of the solution. Only a large amount of this content can really help the user. found that the contents of the site more than 90% are collected content, for search engines, the original degree of low, high-quality content of the site is very popular, at least should be false original, although now search engines do not like false original content.

No Content update inside page

In general, the sidebar in the inner page has the latest list of articles, as long as the site has new content to publish, all the pages of the sidebar will be changed. For search engines, it can be found that the entire site is in the change, are updated. Not only that, the sidebar's latest article can also enhance the site's internal chain.

Site within the chain construction is missing

The construction of the inner chain of the website is the most important link construction outside the chain construction of the website. The station except sidebar has column navigation plate, article page has related article plate, other inside chain construction basically did not. For example: The article page does not have the previous page, the next page link, the article page does not have any and the link to the homepage or the Table of contents page and other content page link. This is a bit of a disappointment for the keyword rankings. All said to make a Web site, the site should be through a variety of anchor text to link the Web page, the internal link is strong, the site's ranking will be more stable. Also not because of Baidu's algorithm changes and frequent fluctuations.

Friendship Link Plate Set unreasonable

itself a site of friendship links and external sites as the exchange of contact platform, but from the performance of the station, Friendship link plate unexpectedly also shows the page of the column page, this setting is extremely unreasonable. The whole station of its own link to the weight of the whole station is reduced, generally the site is not to do the whole site friendship links, only on the home page display. And the station of this kind of design can only be used in disguise, the internal change to do keyword link navigation is also added keyword density bar.

The above analysis of some of the station's internal construction problems, are some of the details of the problem, especially the internal link set up problems need to be amended. When the site's internal construction gradually stabilized, the rankings are basically stable, will not fluctuate. If you want to have a higher ranking, on the one hand to improve the quality of the content supply, on the one hand to strengthen the chain of construction, internal and external integration to optimize the final site will be a better place to show the user.