Landing page design should be beat

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What's the most important thing about landing pages? To answer Ping, for example, the author believes that only the promotion of more user registration is its ultimate goal, then what kind of landing page can promote user registration? Design novel or content information rich?

Analysis of the different questions and answers platform at home and abroad

Foreign Quora question and answer is this

And the domestic question and answer platform is like this

Compared to both, who will get more user registration? We optimize the landing page is more inclined to show the value of products, and ultimately convince users to register and use our products, so the best way is to directly convince users to register the use of products, then less information to measure users to take the priority of registration behavior, and give users the best user experience.

But how to be surprised when the user sees the landing page design at the first glance, this is very difficult, because different users and different modes of appreciation, webmaster friends difficult to master so many user information, user needs are very different, can not be personalized products to provide users with various user experience.

For example, a different design can affect user registration.

Two years ago, the Twitter landing page

(Image source Network collection)

All things are on top, stars, hot and video propaganda, and so on, the most obscure is the registration button, just like Sina Weibo now

A year ago, Twitter seemed to be simpler.

Although there is a row of Star user chart display and search width, but its registration is more obvious.

Right now

Just a photos, in addition to a text ad, and a particularly conspicuous registration and landing form form the latest version of Twitter landing page, but the fact is that such a simple information disclosure enhances the conversion rate of the website, because there is not much information, only login and registration.

Like the revamped Tencent Weibo

A very near-natural background picture, some simple hot recommendations, plus two simple landing boxes, so simple. Some people might say, this landing page user experience must be very bad, no content enough to allow users to stop the pace, but also the user experience, from another perspective, if you want to cultivate a new user experience, more information display is cumbersome, user habits more concise, more focused design.

For landing page design put forward three tips:

1, from the product focus, optimize the design method;

2, from the operational point of view, landing page mission is the conversion rate, so the registration transformation, order conversion and flow conversion are the design focus;

3, the page concise, highlight the core values are good, too much information should not be crowded on a page, highlighting registration, ordering on everything, and attention to the button to be eye-catching.

from:http://www.leadseo.com.cn Reprint Please keep valid link address, thank you!