Landscape Holiday Ma Yongzheng: With bread travel like love can be very affectionate

The establishment of only two years of bread travel acquisition set up 13 years, annual income of 180 million of the road travel industry under the landscape holiday agency. Landscape Holiday general manager Ma Yongzheng led a team of more than 30 people all into the bread group, and became president. He said that if bread travel is a dream designer, they are the executor of the dream. The following is the general manager of Shanshui holiday travel agency Ma Yongzheng Dictation: I personally feel that bread travel represents the future trend. We are a team with electric quotient gene. From the beginning of the 2006 e-ticket platform, we are already starting to do the air ticket platform things; when micro-blogging began to appear, we tried to do some marketing attempts; when the mobile internet began to appear, we tried, but these eventually failed. Finally, we found that we belong to the Internet thinking, but the lack of internet operation of the team, is grounded gas does not meet the weather. For this union between our two sides, each other has strengths, weaknesses, integration and complementarity, the first is the bread travel front, the entire architecture design is very good, and has a large number of fan users; the second is that we have been in this circle for seven or eight years, just have the idea of the Internet, we understand, Probably a lot of traditional travel agencies he doesn't understand. Marriage is easy, after the run-in may have great differences, and the difference between us will be very few; The third is for our entire team, we know the time is very long, we understand the difficulties of bread, when the differences arise we can understand each other, as in love, we face is more consistent, So we can walk together. If Peng They are dream designers, we should be in concrete practice, especially in the ground tradition of practice, can do a person who understand their ideas, the concrete design work well. Because the dream and the reality have a distance, there must be a lot of unrealistic ideas, we hope to be able to break into each other's own ideas, to find the most suitable for commercialization of the model. For online travel, there are a lot of things that we don't think about, and the whole industry probably doesn't think it's clear--now this is the right one, commercially proven, none. Including the last two days I studied a lot of products, we found that we just think there is a gold mine, but how to dig up the gold, we have not found a special and the future of the right way, so we can do is on the commercial road to implement it concretely. Now the majority of online tourism market is still free, such as machine plus wine, machine plus tickets, machine visa, machine add to the access, such a model is not we do not know, the group tour is not we do not know, but the group tour and free line is what the difference? What are their future trends? We have considered this question, We do not think that will be a group tour to kill the free line, or free to kill the group tour, not. Group tour is fun, but too old, this kind of old is not unsuitable, is the former Chinese perception of tourism is just go out, there are many rich travel passages, but now withAfter 75 or later this group of people grew up, their knowledge of tourism or the experience of tourism requirements are not the same, they need to be slightly personalized, or more in line with the nature of tourism products. In this case, the group tour needs to have an innovative thing in it. In terms of market division, free Line has its market, group tour also has its market, but with the development of the market, mutual absorption of their own advantages, but also mutually exclusive of their shortcomings, belong to a level in the middle, such a form of character does not conform to the market, this is the need for us to practice this thing. Because the competition of online travel is final, we think that the essence is the competition of resources and team. Now maybe everyone is selling prices, the future we sell is tourism, or sell is a kind of enjoyment, but no matter how to sell, you must have good resources. In this case, our team on the air ticket industry research for seven or eight years, we have been tracking online travel, we have a team to do visas, group tours, free line, but also with a lot of internet companies in cooperation, so we will be together with a very tacit understanding. Last year, there are some online tourism business marketing to do a particularly successful, but because the ground forces are not available, resulting in the background landing when the fall is very bad, the brand has a certain loss. And it also takes time--who is fast enough, who walks in front fast enough, probably closer to the essence of commercial success. So from these two aspects, from the resources and the team, maybe our two partners will be faster.