Langma's own territory expanded to mobile health services

Wu Feng Heng

Longma Information (300288.SZ) will expand its territory to the field of mobile health services, proposed acquisition of 100% stake in the information for 650000000 yuan to obtain its 39 health network, which is well-known in the vertical field of China's medical and health website.

Langma information fancy 39 health network what?

Lang Wang, chairman of Langma information to accept the "First Financial Daily" interview, said that its emphasis on the 39 health network user data, and access to mobile medical big data portal.

Looking for big data entry

Users, data and medical services are key three elements of healthcare big data services.

39 Health Network is a healthcare vertical website that provides health information, basic data tools and online consultation. Its online advertising accounts for 72% of revenue and telecom value-added services account for 28%. "We have seen a very rapid increase in the number of users on the mobile end, with mobile users accounting for 41% of our overall traffic by the end of 2013 and 48% by this month." 39 Introduced by Gu Jing, President of Health Network.

According to Wang Wei introduction, Langma information fancy 39HealthNet user data, 39HealthNet is not only an Internet vertical site, its online health industry has also been deeply accumulated, has also been profitable. Through the acquisition of Kai-Sheng information, Longma will be through the 39 health network access to mobile medical "big data portal", but also hope to get 39 medical resources.

"First Financial Daily" was informed that Longma information and the University of Electronic Science and Technology jointly established a medical research big data research institutions.

Test water O2O mode

"In the future, Langama not only has a user portal such as the Health Network, but also a medical institution with multiple entities, combined with our big data, analysis and mining to provide users with professional medical services, which is our future Conception. "Huangmao Lang president introduced information.

Gu Jing said that with the layout of mobile O2O, 39 Health Network will launch a new business, "Specifically, we will cooperate with a large number of top three hospitals, we cooperate with the hospital, and major pharmacies, whether offline pharmacies and online platform, Provide online information services, and we are not currently a big user of both products, but are in the fast-growing stage of double-digit subscriber growth. "

"In the revenue model, I will try the third revenue model, by providing members with customized health management services to explore the user paid online information service model." Gu Jing said.

However, while mobile healthcare is a promising new industry, there are still many technical and legacy health system challenges to overcome. "Langma does not necessarily bring the characteristics of the entire Chinese health era, but it must be an important pioneer," said Zhou Tao.