Language training institutions in love with singing competitions?

"The good voice of China", "Happy Boy" and other talent show hit, occupy the major satellite TV, language training, EF, Hu, new channel and global IELTS and other institutions have also played across the world singing competitions, or sponsored or sponsored participation. Can music become a language training organization to play the brand, the chip of the user? In Saturday, the first "EF good voice" English singing contest finals in a bar in Shanghai Urumqi Road, 13 athletes each Shi, finally by a Lujiazui school students won the Laurel. It is understood that the "EF good Sound" competition is sponsored by EF Education Life Club, covering EF Shanghai, Beijing, Guangzhou and other fields of the training center, the current total of more than 80 students participated. The 13 finalists will be able to record songs in the EF Chinese Town Studio for free and get their own CDs, and EF says the more important part of the singing competition is to deepen learners ' understanding of the use of words and American culture. Referring to the English singing competition organized by the Language Training Institute, Hu is the pioneer in this respect: Ten years ago, in order to help users better learning foreign languages, the Web site to host a Foreign Language song contest, by the player to upload songs audio, users and judges selected; 2011, this activity landed, named as "not to sing" Online foreign-language song contest, and in early August each year (August 15 is the construction station day of the net), as one of the celebrations. It is understood that "not to sing" every April City division auditions, in Beijing, Shanghai and Changsha more than 30 colleges and universities preheating, June July Online competition, August 12 finals, September may be a college tour. There are more than 1000 contestants in this "must sing". Like the regular singing competition, "not to sing" set the Jing Weiren, Shun Zi and other professional judges, the singing, singing to score, but the difference is that, in addition to the professional judges of music, but also set the language judges, generally by senior English/Japanese/Korean trainers, the students language performance is also counted into the score. Show the form aspect, and "The Good voice of China" and other professional draft activities to go TV channels, "not to sing" Choice and video site cooperation, this year's channels including PPS, Archie Arts and PPTV and so on. Finalists will be awarded a certain prize (including course consumption card learning props), the champion will record MV, and participate in the public welfare activities. In the line of foreign language singing competition, the new channel and the Hu-Hu started almost at the same time--in 2011, Chengdu New Waterway began to hold "sing English" competition, providing English singing platform, this year also to the third session. There are some organizations, although not the competition, but through sponsorship and other means to participate in it-Global IELTS has sponsored the Beijing Normal University Zhuhai Campus singer Competition, and provide IELTS prizes. Why are language training institutions so keen on singing this form? "English is a hobby to learn", EF China CEO Febigan said, through years of research, found that the problem of Chinese students learning English is lack of contact with the environment, but also lack the confidence to speak English, holding a song contest is toBreak the barriers of language and culture and show confidence through songs. Another English teacher put forward a similar view, "the most important thing in the language learning process is to give students a sense of participation, which is advocated by immersion language teaching." Singing as a form of entertainment, and language recently, the most easy to let students immersed in it is a good choice.