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How to do a good job of network marketing, I believe that very decorative companies have encountered such a problem. Has also heard a half-day "master" of the network marketing courses, told a lot about the "pattern" "system" "mentality" "planning" of the content, I feel it is necessary to write an article on the decoration Business related to network marketing articles for your reference.
First, we need to straighten out the company's business.
Why do you say that first? Although we are talking about Internet marketing today, our most fundamental thing is "Company's products". If the product has a problem with what to talk about customers? From the company point of view, to make a set of perfect product plan, can be package, can be other packaging products, such as the leaf's decorative modular decoration. The importance of the product is to see whether or not to stay in the customer, the designer can be in the process of talking alone. To enter and to attack, back to keep. Compared with competitive partners, you can highlight your strengths. For the decoration process I am not very familiar with, but I believe that at this point, each decoration company bosses are masters.
Six ask yourself "Company products", how much do you do:
1, what is the advantage of the company's products?
2, what benefits can our products bring to our customers?
3, what is the characteristics of the company's products?
4, what is the technological characteristics of the company's products?
5, what is the difference between a company's product and a competitor's partner?
6, understand the competitive partner's process defects, the company's products how to improve these defects?
Second, for the company to do a qualified website.
Although it seems to be an understatement, it actually has weight. The company website is all network Marketing's carrier, if this does not be good, next all is the white pull. So what is the standard of a company website? How to meet the requirements of network marketing promotion. The following points need to be noted:
1, the website construction company's Choice, tries to find some reliable network company or individual, at least must have the professional ethics, some also quite big company does the website to do not have the key word to add, here omits.
2, the site layout should be reasonable, highlighting the company's business characteristics, company advantages, company cases, real model room, construction technology and so on, do not forget to add a single function, here to give you a case: www.yszsw.cn
3, website title, keyword, description must be added. Keyword selection, to see the local search habits, according to search habits to choose 4-5 keywords;
Again, the network promotion method Introduction.
Everything is ready, we will begin to introduce several mainstream network promotion methods:
Update and collection of website
In the beginning of the first few months, we have to do is to let search engines included in our website, the exact said is to let Baidu included our website. How to let Baidu included that, this one can not worry, to slowly. We first to the major engine submission portal to submit the following our website, Baidu's submission is: http://www.baidu.com/search/url_submit.html Other people can find a search, and then adhere to update the site content, preferably original content, Update the site regularly, such as publishing several articles a day.
Second, Baidu search bid
If you are more worried, there are advertising budget, you can do Baidu bidding. Need to pay attention to is the advertisement geographical setting, the Advertisement keyword setting as well as the advertisement creativity writing. Focus on the optimization of advertising, this involves the price of your ad click, the more optimized in place to spend less money, reflected in the more obvious Google.
Third, website optimization
Site optimization is a long-term process, but also a long-term revenue promotion, because no advertising costs. In how to build the site we talked about the title, keyword and description, set in place do not change; The site inside the article to add anchor text links to the site to increase the chain, and regular inspection, you can go to the high weight of the site to publish articles with the company's Web site links. In short, customers search their own keywords when the site appears.
Four, Baidu Encyclopedia and Baidu know
Baidu's own products are included very fast. Do a Baidu encyclopedia, used to introduce the company's business is a good choice, remember that the contents of the advertisement as far as possible can not see, otherwise it is difficult to pass; Modify encyclopedia, for public words we can also modify, to increase the company's exposure, such as the "decoration Company" The word we can modify his company's information to add in.
Baidu know, is a product of Baidu, there are a lot of people consulting questions, if you encounter the city on the decoration of the question to be answered, the content of the answer must be fastidious, the questioner will be tactful to their own company. For example: XX decoration company which is good? A: XX Company's decoration is also good, last month, my home is their decoration. Of course I just for example, if no questions can be appropriate to do a few for the company to do positive promotion, Baidu know the answer is generally considered very accurate.
Five, soft Wen marketing
Soft Wen has been the promotion of network marketing tools, according to their own situation often write about the renovation of the article published to the major web site forum for everyone to reprint, of course, in various forms appropriate to join their own ads.
Six, blog marketing
If you have a high weight blog, you can drive the company's website. General blog such as Baidu Space included very quickly. The convenient way is to reprint and modify other people's articles.
Seven, local website forum.
Generally speaking, the local site site of the customer targeted relatively strong, you can go to the forum, post, in short, to be in the forum face ripe, the best to do a moderator or something.
Some of the above promotion methods, although not very full, for the decoration of the company is enough. Website marketing is a long-term adherence to the process, to withstand the boring, each method is carried out in place, your company will rub the performance of the upward channeling, in the process of adhering to the rich experience, slowly can also learn if the diagnosis of the company's website problems, as well as the search engine brought about by the unexpected events. Remember that network marketing is to master the method and then adhere to!
Finally, the case analysis
For the last time, let's look at a case.
So, we open Baidu, search "Kunshan decoration Company" Natural ranking everyone look at which company. Figure:
Is the Kunshan leaf's decoration company, everybody again opens their website to look, this website has done well. Search "Kunshan decoration" ranked second, as shown in figure:
Visible, ye decoration company's network marketing in the industry to do is still good, I hope that we have a lot of reference, and strive for their own company's performance to do a big upgrade. Maybe someone will ask, "How about doing this?" I can answer: leaf decoration Company since doing network marketing success, in the Kunshan market monthly turnover to maintain around 1 million. In the network marketing has achieved success, is currently doing other cities to join. Suggest you learn his model to make a reference, really do not have their own, can go to their company to learn.
Today, about the decoration Enterprise's network Marketing promotion method to introduce here. I write poorly, only for everyone to entertain. If there is no clear can ask me at any time, the article about the old Lee column has contact information. I hope everyone can get good results.
Bad writing, for everyone to initiate!
Article author: Lao Li
This article address: http://www.laolee.net/091532.html