Lao Tang: Talking about the propaganda and popularization of the local classified information website

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Recent leisure time, often bubble in the new Phpmps Exchange QQ Group (group number: 304338), here gathered a group of people who love phpmps and classified information, most of them are doing local classification information, there are phpmps hardcore supporters that are masters, there are phpmps new users that are novice.

My station at the end of November 07 opened, in this year June 6 changed version, abandoned the original Asp+ac and thousand members, began to use Php+mysql, choose it only a few words reason: simple, convenient and practical. After one months of revision, I wrote an article on the experience of doing local classified information websites.

Hair in A5, got some friends affirmation and negation. Experience, the representative of my point of view, the positive, can refer to my 1.5 experience to do their own station, the negative, you can continue to follow their own path.

About the local classification information profit is really a headache problem, see A5 and other webmaster class sites and forums, the issue of thousands of times, but not a suitable answer. Some people say that their local classification information what is the profit, it is coveted, but I do not know is true. According to those ways, I studied for a long time, found: or the trick is mediocre no advantage, or not in line with the actual, basically not feasible. Say my station, only then a little meager advertising and GG income, not profit, just enough to survive it, I believe that a lot of local classification information and my situation is the same.

More than 1.5 of the time, no success, only experience. Here, and you come to talk about the local classification information website promotion.

Do the main line of the website, I summed up as: quality to win, to win the cure, to the wisdom to win.

Quality: content, quality of the subject, content;

Governance: management, meticulous management and maintenance of the website;

Wisdom: Method, a set of unique website promotion and operation methods;

Zhi: Ideal, good purpose and development goal.

We can deeply understand the above 4 words, is not a website core.

My station does not use the member system, the visitor may release the information, but uses publishes the audit system (the reason sees "when the spider is not easy false alarm") the user submits the information, must after our examination before the foreground display. See here, there will be friends to raise objections: Users post information, do not see their published information, and some users will think that their information will be very late to audit, or can not pass the audit, this will drain the user.

Yes, this will drain the user. My practice is in the information release page with the release of the audit system tips, while leaving the site staff contact information, such as as soon as possible, you can contact the site staff. We will promptly log in admin to view the latest published information, audit information, the title for editing.

For example, a netizen publishes a message, the title is "out of the book", we think, in a local classified information site related columns, there will be a number of labels entitled "Out of the" information, users browsing information, need to open one by one, although increased page browsing, but affect the user experience. Therefore, according to the content, we will change the title to the "Central Street in the Golden section of a mobile phone shop," so that the theme, so that users can see at a glance the information they are interested in. At the same time, we audit information, will be irregular content, the size, punctuation, layout for appropriate editing. In this way, the message from the title to the content, has become an original, more conducive to the collection of search engines. OK, information audit passed, send a message to the user: you in the Meihekou Life Network published information has been approved, please ... Slightly)

Some new stations are not included, there is no traffic, that is, no users, so there is no information update in the station. I strongly do not recommend to do collection, so there is no benefit to the site, collected information, perhaps not at all to your site.

Early in the site, the following methods can be used to update information manually:

1, from the local similar websites, forums, paste reprinted information;

2, from the local television advertising, news newspaper advertising section, DM newspaper reprint information;

3, take to the street, Record Street poster bar on the people posted advertising information.

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Note that manually updated information, be sure to edit the title and content. For example, reprinted a company recruitment information, this is a bright spot. When your information is included in the search engine, there will be users to find the company name and access to your site. Therefore, manual update information should pay attention to the quality of information, edit the title and content, set a good keyword.

We have printed a number of small stickers, stickers on the printed on our website site name, Web site and promotional slogan. We collect posters on the street advertising information, will be in this advertisement (generally are A4 paper) in a corner of the blank, affixed with small stickers. Since the local people to see the poster bar advertising information, basically is the information needs or interested in information groups, in the bar to see the information, naturally can see our little stickers, will leave a little impression on our site. Maybe he became a user of our website.

I used A4 paper to print our website ads, posted to the poster bar, found that the site's ads will soon be torn off or scraped away, may be peer or DM newspaper for. Because the release of information on our website is free, it will touch the business interests of some people, so also want to avoid some face "conflict."

We sometimes "wander" in the urban area, record the mobile phone number on the plaque on the street shop, go back to do the sorting, and give them a mass referral website SMS. The cell phone number on the plaque of the merchant is basically the owner's own or business number. The merchant owner accepts the new thing ability is stronger, the shop or the family basically has the computer, they often have such as to send the recruitment, the sale commodity or the business cooperation demand, therefore our website for them, is a good carrier. Businesses that know about the web may be a sponsor of your site.

Ordinary users of the Internet is basically a demand group, such as looking for a house, job hunting, shopping, playing games ... The internet business is just a supply group, such as recruitment, supply of goods ... A web site should be for both supply and demand market, the reality is the demand side market is very large, so we have to develop the supply side of the market, provide more information to users to balance demand.

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The above said a lot, welcome to do the local classification information of friends to discuss together.

Station: www.mhk.net.cn, a lot of support!