Lao Xie: How to convert website traffic to a valid order

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Yesterday, Xie in-depth analysis of the site's traffic quality problems, today, to study a webmaster are very interested in the problem, that is how to better the flow of the site into a valid order users. Many do the industry webmaster, contact me Lao Xie, often mention such a problem? My site, not lack of traffic, but the effective order is very little, basically is 1000 flow into a valid order. This is very typical Web site traffic conversion order capacity is not enough problem, old Xie felt, solve this problem, to do two big chunks.

1, the website traffic quality, is not very high?

If you are not clear what is the quality of the site traffic, you can go to old Xie's blog for Serious research. If your website promotion is in some spam blog, or by some improper means, make some error traffic. In the final analysis, if your site traffic is not created by potential users, then your site traffic quality is not high.

2, the internal problem of the website

This chunk can be divided into a lot of factors, old Xie I take a few key factors, are: the content of the website, the objective system of the website, the trust of the website feeling, the beauty and professionalism of the website, the website Word-of-mouth brand.

1th: The content of the site, this problem, old Xie before the article, has in-depth analysis, now specific talk, the content of the site writing skills, because many of the site is not edited, can only rely on the webmaster to complete their own.

To write a professional explanatory article on a customer-considered issue because a lot of industries, especially the service industry, a lot of problems, not one or two words can be said very clearly, there is a specific issue to explain the article, will make your website professional sense more strong, but also save the customer service too much interpretation time, at the same time, The content of the website is also professional, there is a great improvement in the search engine is also extremely friendly, and more worthy of mention is that such a professional problem to explain the problem, very easy to be reproduced in the same industry website, the formation of a strong soft text promotion.

Specific writing skills, in the "soft Learning key" electronic book, there is in-depth analysis and research, webmaster feel that their writing skills need to improve the friend, can be in-depth research, this ability will benefit you for life.

2nd: Website's customer service system

The website's customer service system, the old Xie very image called it as, the enterprise and the Customer communication Bridge. The role of the big can be imagined, in the current industry site, Ntalker and other new generation of Web site customer service system, a good alternative to msn,qq and other communication methods, more able to achieve, customer and customer communication, in many corporate websites, has been in-depth application. The site traffic to convert the success rate of orders to make a great guarantee.

3rd: The Trust of the website

This, Lao Xie in the previous period of time the website Trust how enhances, has the thorough analysis, here does not elaborate.

4th: The art and professionalism of the website

This is also a point that stationmaster neglects, the biggest problem is out there, there is no in-depth understanding of your potential customers, very simple truth, if your site is entertainment site, more services to the "," and the vibrant bright colors and strong visual impact, it is certainly you need to pursue. But if your site, most of the customers are 60, whenever entrepreneurs, so the art is not appropriate. Professionalism, more testing of the content of your site and some of the use of industry terminology are the effects of many factors, here no longer expand the description.

5th: Website brand and word of mouth construction

This is a long term job, the importance of which is not known. In old Xie as some of the company's website brand advisor, Lao Xie deeply realized that the brand to a website, an enterprise is how important. Of course, one of the most important point, or your quality of service and product quality, otherwise, brand building said nothing is in vain.

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