Lao Xie: How to popularize the soft paper

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Today, I mainly discuss with you, Soft wen, especially webmaster how to promote their own web site using soft text?

First of all, what is a soft text, what is a good soft text? Soft Wen is a promotional role, but also very valuable articles, its role is to publicize, the formation of word-of-mouth propaganda, here, I would like to affirm a misunderstanding, a lot of webmaster think soft text is a paragraph of text plus a few links, this is not soft, its role can only increase a few outside the chain, There is no effect of the mouth spreading. What is a good soft text? In a word, it can spread out, give everyone a useful, meaningful, easy to remember your product article.

How to write good soft wen? The most important thing is to identify your user community, no matter what the promotion, this is an important step in the soft writing, are based on this. Determine what the user, in a word: the more detailed the better, age, income, personality, psychology, psychology is the most important. So I studied for several years of advertising psychology found, as long as caught them is tantamount to grasping the soul of the soft, determined that we need to analyze their own website or products, you know your site. A lot of stationmaster oneself all can't say, my website can give you person to bring what, how to tell others your website what use then, how do you go to promote, how to write soft wen. The more familiar the site is, the better you will find that you have a lot of things to say there is no fixed form, a word-new, everyone likes something innovative. My words, soft wen is not afraid of shocking, please do not too "new", others can not understand things, but commonly used in some forms, beginners can use more than the story of soft text, webmaster most commonly used soft form.

I would like to cite an example, title: Life interesting: Wife Open wine ring! It's a soft wine, it's new, it's clear

Yesterday is my birthday, 40-year-old birthday, is the so-called 30, 40 perplexed, men to middle age has not too much ambition, replaced by a more profound sense of family responsibility; for my wife and children, I am tired and happy year after day. I came home last night, my wife is ready for a table delicious waiting for me, my 10-year-old son has long DC saliva; see such a warm picture, all about the sad moment of youth nine, I hastened to greet them began to enjoy this has not heart has been sweet delicious meal. My wife helped me to insert a birthday candle, my son lit a fire for me, my hands together, in the blessing of my wife and son, I pray that our family will always be healthy and happy, and then a clean blow out the candle, our family three began to enjoy the wife's famous dishes.

After a while, the wife took out a bottle of red wine poured me a cup, smiled and told me to drink, although I am very puzzled, but still drink wine first. Although the wine has not been touched, but I can still drink it. This is a kind of white wine, but not strong, and taste refreshing, is going to ask his wife this is not the wine, she has opened the first: "This is not the wine, but the middle-aged man to raise kidney Pepsi wine." "What is a kidney?" I only heard that beauty drink kidney, but I really did not hear the kidney. See me a blank, the wife smiled to me to answer: "Men to middle age, the kidney will be like a woman's skin wrinkles as a result of the physiological decline, so the same as women, men also need to raise kidney." Otherwise, the kidney appeared problems and then to fill the kidney, it became a mend, too late! I thought my wife let me drink a little wine to enjoy the indulgence of life, did not think that drinking is to raise the kidney, the result or for health, my wife's professional spirit is pleasantly.

The main content part, everybody may look, she has already spoken first: "This is not the wine, but is specially gives the middle-aged man to raise the kidney the Pepsi to benefit the wine." Attention to its language, attention to its language is very good to melt the product into, this is what we often say. Commonly used methods are: language, name, friend Introduction, their own discoveries, social phenomena, see and so on.

Wife smiled to me to answer: "A man to middle age, the kidney will be like a woman's skin wrinkles like a physiological decline, so the same as women, men also need to raise kidney." Otherwise, such as kidney appeared problems to fill the kidney, it became a mend, too late!

Said a lot of middle-aged people's voice, it can be seen that the user group psychological analysis to do very well.

I introduce the next form: News soft text

Yanjing Beer Soft Paper

Target 180,000 tons this year

Yanjing has been through mergers, acquisitions and other means, in the country set up a number of 10 production bases, and completed in the South China market to Guangdong encirclement-Fujian Hui Quan, Guangxi Li Quan has been its under the under, and in Jiangxi, Hunan set up a strong production base and solid market base, Since yanjing in Guangdong Foshan Sanshui District production base put into operation, yanjing South China Market layout has been basically completed.

Although Yanjing is one of the three major beer groups in China, its brand influence in Guangdong is far inferior to that of Qingdao. However, in the longitudinal view, in the 3 years of production, Guangdong Yanjing has achieved very good results.

According to Guangdong Yanjing Beer Co., Ltd. Deputy general manager Changchangli revealed: "We started in Guangdong in 2004, the first batch of products in June 2005 started off the line, so far, Guangdong plant has been put into production has been 3 years, 3 years to Guangdong Yanjing production results can also be expected to reach 180,000 tons this year." According to Changchangli revealed that the first year when the brand awareness of only 3% to 5%, the result of the year's sales less than 10,000 tons. However, the company's 2006-year sales volume reached 37,000 tons, and last year more than doubled, reached 88,000 tons.

For this year's goal, Changchangli said: "The problem of reaching this data should not be small." "Why this year's development so fast, Changchangli explained that the Olympic Games is an important factor, the other is a good marketing strategy, the third is to product force that quality to play the market." Another advantage is that the dealer has a reasonable and relatively attractive profit margin.

Products aimed at the middle-grade market

Pearl River Beer was once squeezed into the top 3 of China's beer industry. The traditional overlord of South China's beer market, the Pearl River, has been entrenched for many years. In recent years, in Hunan, Guangxi, Fujian and other areas, the Pearl River by Yanjing, Qingdao and other giants of the strong pressure, its market scope gradually shrink, in the Guangdong one or two line market share is also a large number of eroded by Qingdao, but by virtue of the formation of the Market and Brand Foundation, the Pearl River beer brand strength is still very strong, especially in the

Content, in terms of news, using the method of example, 1.1 points of explanation, such a form in fact we novice. Can be very easy to do, calm down to take out a piece of white paper in the middle of the site or products written, the industry different views. Use a sentence to express yourself and then you can relate to each other and express your opinions. can also use a point of view, as a rebuttal point to express their comments, do such a point is best to counter the views of eminent persons, so it is more likely to arouse concern. Method has a lot of time problem, here no longer unfold, interview Soft Wen, King brother often do. Accept some portal, A5 interview in their own language, experience, this is the explanation came out, we can not say out. Soft text very casual everything to the user like, on what to provide for its good is very clever practice.

Why do you say that? This is exactly how the effect of the soft text reflects, that this thing on my users are useful, I provide him, he became your recipient, of course, very promising to become your disseminator, in their own blogqq space, talk will be said, where to see.

The word of mouth effect is like this, so to speak, word of mouth effect = soft quality (inside) + Soft text publicity, internal and external combination of the effect, it should be said that soft text publicity soft, not only soft wen, his things, care about the group of things, but also may spread your things. That's it... Soft text of the explosion effect came out, the form of soft text There are a lot of soft text and so on, the same soft text, how to release out, this is the problem of soft text promotion.

Or are you a group of people that I mentioned earlier about your user community analysis? A group of webmaster, love to learn, love the network, hope that in the network Tao Jin such a group of young people, here is most of the analysis is good, the need for soft writing, or to take friends analysis, empirical soft wen is the best way to promote the soft text, in fact, this kind of work, Old K They have been doing, is to use training experience articles, publicity, the release of the selection of groups? Webmaster, very simple, Baidu Webmaster, webmaster SNS, webmaster life, webmaster Communication, and so on very many sites, OK, collation use Word documents to put them all down, the next job is to observe or to give, A5 empirical article mainly, Chinaz, news article mainly, OK, release it.

A few soft article release small problem, if it is BBS release, encounter can not link, then do not send a link, with stationmaster name, or stationmaster special code name GJJ's Ajj and so on, such form soft writing and promotion several attention points

1, do not be afraid to write, you can, in fact, soft wen is not difficult, a lot of webmaster afraid of text, in fact, you want to say that the organization plus finishing is a soft article.

2, soft wen need to adhere to. Do not covet a soft article can conquer the need for a certain amount, in order to multiply the effect of the rise, why this said, very simple truth, I have seen the experience of the station friends, feeling very good, a friend said he in the group training classes, very effective, OK, word-of-mouth out. In this way, the effect of doubling up.

Old Xie Brief introduction: Old Xie-"soft Wen learns key" the author, the station friend Old Xie has many years soft writing experience, at present in a number of media as editor. Lao Xie is the first soft paper book "Soft Learning Key" author. Lao Xie in the station Friends Training group lectures "the promotion of soft Wen", fun, easy to understand, not only to explain the site soft text to promote the main points, channels, methods, and also combined with the principle of SEO to the station friends introduced keywords, article title, website title and other related issues, deeply praised by everyone. Lao Xie is not only a standing friend of outstanding representatives, but also represents the highest level of Chinese soft paper.