Lao Xie: Soft Writing experience Cheats

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Write a good soft wen, for a webmaster, there are a lot of benefits, especially in the promotion of the site, has a very large role. The following is the old Xie some soft writing experience, hope to the general webmaster helpful.

The first is the soft text

The soft text is the advertisement, this words in old Xie appears to have the problem. It has the function of advertising, but it cannot be written as a soft text. The soft article is one kind of merchant to customer's one kind of communication way. If you really put the customer's mind thoroughly, know what they need, what they want, you can write a good soft text, so as to achieve the purpose of selling goods, if this is the product of soft article promotion.

If you are a Web site, you can start from: Flow, Pr,seo and other aspects have improved, that is, the use of soft wen, together, the group sent, on the formation of a blog to promote, it is definitely not a piece of article add a link on the case, if this simple, that old Xie will not spend so long to study.

Soft wen on a way of communication, that is, consumers and businesses to play a communication effect, below I introduce the following soft writing skills.

The second aspect of soft text title

A good title, often affect your soft wen is not attractive, your soft wen can be people I remember, your soft wen can be circulated very wide, the title here played a very large role. How to write a very good title.

First, the title can not be too large space, the title is too big, you can not very good grasp of their main central content. You don't write well, you don't write specifically, you look like you're going to be empty. So, Old Xie thought the title of the article must be small and fine.

Second, the title should be very fluently. This is a big reason why your soft paper can be circulated. It's better to rhyme, so it's easier to remember. Conducive to good communication.

Third, the title should have new ideas, this said a lot, the new is certain, but also can not be too new, read for a long time can not understand the title is not good, it is best to see not very clear, look carefully, if there is the original feeling, it is very good.

Four, the title is best not to appear punctuation, yes, ah, yes and so on. There are many forms of the title, which is the change of writing skills, the aim is to make the title of the advertisement "eye-catching", attract the attention of consumers, induce the interest of reading the text.

Five, soft text title best have your product kerword, so advantageous seo.

Below I give a few examples of soft text headings

1. Xuan-style title: is to truthfully put the main points of the advertising body briefly set out, so that people at a glance, this is currently using more forms.

2. News headlines: Some of the recent facts that have been directed at the local consumer. The new measures used to introduce new products or manufacturing enterprises are intended to arouse public concern and turn the text. It is also a kind of propaganda.

3. Appeal-style title: is to use exhortation, exhort, hope and so on to write the title, intended to urge consumers to take appropriate action. Be absolutely cautious in writing such headings, otherwise they will be objectionable.

4. Eulogy Title: Positive way to praise the advantages of advertising products. This kind of advertisement title easy to make a good impression, but must be based on facts, should not exaggerate, otherwise, easy to call people disgusted.

5. Call-style title: It is a title with motivational words and calls for prompt decision making. Such titles are used to promote fashionable or real-time advertising, text to have power, can play a suggestive role, and easy to remember, so that consumers easily accept the agitation of advertising, to produce buying behavior. In literary rhetoric, the text should be tactful, to avoid the general people are unwilling to be dictated by others psychological characteristics. Psychological problems, I will say in detail next.

6. Question title: It is by asking questions to arouse concern, thereby prompting consumers to take interest, inspire their thinking, resonate, leave impression.

7. Suspense Advertising title: is to use interesting and difficult to answer the words as a title, so that the reader because of surprise, conjecture and read the text. Such headings should be interesting, enlightening and create suspense and can trigger the text to answer

8. Contrast title: It is through the comparison of similar goods, highlighting the unique products, so that consumers deepen the understanding of products. However, the relevant advertising regulations, can not directly refer to each other's masterpieces, so, compared to the use of pan-ratio is advisable.

9. The implied title, mainly uses the rhetoric method of the metaphor, causes the title to add new ideas, deepens the people's impression. This title form everywhere for the sake of consumers, easy to cause consumer goodwill.

Advertising title to enhance the advertising effect, we must take into account the interests of readers, so that readers to create curiosity or to increase the knowledge of the reader, so that the title of the ads more powerful. In addition, the following points should be noted in the formulation of advertising headlines:

1. The theme is clear-the headline is the high generalization of the advertisement content, want to make people see the headline can understand the advertisement information content is what, therefore, the advertisement title must combine the theme and should be bright, but cannot pretend the bizarre pen, has no connection with the advertisement content. If there is no association, then you must strive to have new ideas, let people remember.

2. Concise-From the memory rule, the advertising title to 7-12 words between appropriate, although not to make hard rules, but still adhere to the principle of simple and crisp.

3. Content specific-the content of the advertising title should be concrete and not vague or too abstract to avoid being overlooked, or because it is confusing and can not arouse people's interest.

4. Unique personality-The title has personality, and unique, only irritating and attractive, therefore, the advertising title should be creative. Or old Xie that sentence, soft Wen is not afraid of shocking!

5. Eye-catching-the content of the title only with the psychological needs of consumers linked to induce their concern, curiosity, joy and other emotions, can fully play the advertising effect. Therefore, the title in the font, style and location, and so on, should be considered visual and artistic, to be able to arouse people's attention. At the same time, to different advertising objects, advertising title to write also need to be targeted, not to digress. In this way, can give full play to the persuasive power of advertising.

With the least text, express the advantages of the product features, language vivid, simple and easy to read easy to remember. In addition, in order to quickly produce good ideas, overseas experts studied seven thinking direction, that is, to the consumer honor, news, preferences, popular, curiosity, simplicity, advice. These are based on the consumer's psychological characteristics of the study.

The writing of soft content in the third party

Good soft wen, is fortunately the expression of the effect of soft, for the reprint of the soft text, not because you changed some words, it became your own soft text. The soft text mainly depends on the content to express the effect, it plays the role of introducing the commodity, establishing the consumer image of the commodity and promoting the purchase. The advertising body has different forms in different media. Writing soft text, first of all to have ideas. Generally speaking, there are three aspects to be consulted:

First, it is factual and is conceived in a direction that is fully in line with the facts. This method is easiest, as long as the name of the product, specifications, performance, price, quality, characteristics and telephone, address can be. This is most important for the company's product promotion.

Second, persuasion, that is, in the direction of persuasion. On the premise of the benefits that consumers can get. Persuasive techniques include comparative method, proof method, warning method, etc.

Third, emotional, that is, the idea of emotional direction is the main method of story-type soft text, rich emotional words can impress consumers, so that the purchase of ideas. Between the lines is full of touching power, is emotional appeal, it is best to achieve a sympathetic effect.

Soft text content needs to achieve the following:

1. Simple and easy to understand, the most important, if others do not understand what you say, it is not for nothing, this is a common mistake novice.

2. Highlighted, soft text should have a clear theme, in addition to highlighting the theme in the title, but also in the text should be concentrated in the performance of the theme. Of course, if you want to reflect the different aspects of the subject, you can take the way to write a small title, paragraph narrative, so that the article orderly, clear venation. Interesting and moving. Soft text should not only have generality, but also have artistry. The artistry of soft text, is in the soft text of the writing, the use of literary methods, so that the text expression of advertising as far as possible vivid, chic, appropriate and image, so that the ads rich and interesting, humane, so that consumers can feel cordial, willing to appreciate taste, thereby enhancing memory and association.

3. Has the appeal, has the appeal soft article, the tone wording must be polite, both makes the person feel cordial, but also is good at caters to the consumer psychology. Tone and quiet advertising is often easily accepted by consumers.

The following issues should also be noted in the writing of soft Wen:

First, the wording should be appropriate, not to allow consumers to read after the suspicious or suspicious;

Second, the wording should be colloquial, making people easy to read and understand;

Third, avoid typos, lest understand wrong, cause loss;

Four, must have the contact method, like buys the address, the website facilitates the consumer. As I mentioned earlier.

Question: For beginners, what are the requirements when writing website soft text?

A: You can consider the following:

What are the advantages of your product (website)?

What are the disadvantages of your product?

What is the selling point of your product?

Question: The disadvantages of the product are written. No one's coming?

A: You don't have to write it out, but you can also write it directly, because every product can't be perfect. Sometimes say shortcomings, it is easy to build consumer trust, if anything is good, that good, others will lose next. It's better to have a slight disadvantage than to compare the advantages with the price. Write Soft Wen, understand their own products is very important, to others to write, it is necessary to make good analysis.

The end writing method of the soft paper

Soft Wen is the end of your promotion is very helpful, you can finally mention the products you need to promote, so that you can deepen the memory, the specific methods are:

Directly point out the product, say experience and feeling.

Question: The soft text of the website, with the product soft text have a difference?

A: The difference must be there, the product includes the website.

Question: Website soft text end. How to write better?

A: Not many words, preferably 2 to 4 sentences, because others look at your article, very like to see relatively short, it is impossible to read words.

Question: The soft text of the website. What are the angles to write?

Answer: not from, but from, there are two main aspects: merchants, consumers.

Question: When we write is not based on the position of the merchant or the position of the consumer to write? The promotion of Internet users are disgusted with linked URLs.

A: Yes, you mainly consider these 2 aspects, the promotion of Internet users are disgusted with the link URL ~ ~ I said, the URL can not be taken, you can directly say your website name or your product name.

Question: A says to B own things good, b feel credibility 10%; C to B say a good, B may feel the credibility of 30%, Soft Wen is expressed in C way?

A: This is a third party, also can write, but mainly 2 aspects, because it is more difficult to grasp, can also be written in a.

Question: What are the elements of a reporting soft article?

A: First, the source of the report, is that you reported things, general choice of news.

Second, analyze your report and find out if it is relevant to your promotion.

The release of soft paper

Release selection is mainly 3 kinds, BBS, BLOG. Portals, each has a benefit, the most important thing is to look at your product content, I would like to make an analogy, if you are selling cars, to the portal will be better, because it will give you a feeling of trust.

If you just send to a BBS it is difficult to achieve this effect, if the product is a game, of course, can choose, BBS release. Effective interaction, the effect may be better, OK. You can ask.

Question: How to publish the portal site?

A: There are 2 methods, first, your article is very good, is generally a press release; second, you are spending money, you can get the opportunity to publish.

Next I say "consumer psychology soft Literature", "consumer psychology Soft Literature" is a new subject which I put forward by Lao Xie, that is, commodity production, followed by the trade in commodity production and trade to encourage producers, operators, consumers began to pay attention to the level of consumer psychology, and the use of soft text and other means to promote, Reach the goal of marketing.

This discipline system and professional combination of Web site or product soft text promotion, user experience, network marketing and so on. The focus of the study is psychology, the human needs are multi-level, can be divided into emotional needs, support needs and the need for self defense. According to Maslow's demand level, human needs are divided into five steps:

Physiological needs-food, water, shelter, air, sex, etc.

Security needs-protection, order, stability, etc.

Social needs-love, friendship, belonging, etc.

Self-need-honor, success, self-esteem, etc.

Self-fulfillment-self-satisfaction

These five levels are from the low-level (physiological) needs to the higher (psychological) needs of the ascending-shaped, and sometimes several need to coexist. Motivation is the internal motivation or motivation to directly motivate a person to perform activities in order to obtain something that satisfies his or her needs. Soft paper is a very good way to form this motivation, as an activity of motivation, with three kinds of functions:

First, it causes and launches the activities of the individual.

Secondly, the guiding activities are carried out to a certain target.

Third, maintain, increase or stop, weaken the power of activity.

A consumer's motivation is an important factor in deciding whether to buy or pick a good opinion. Generally speaking, the soft text of different commodities should be based on the use value of different goods and different publicity objects, to consider how to act on the needs and motives of people. However, in these different soft text advertising, there are always two ways to exert influence on people's needs and motivations, which is to motivate motivation and promote target choice.

Most of the special needs of a person are latent in most of the time, in a specific time, any kind of special needs of the excitation, can be the individual's internal physiological conditions or thinking processes such as intrinsic stimulation to achieve, can also be stimulated by the changes in the external environment.

If in the product soft article promotion, must pay attention to change the propaganda strategy, causes the propaganda to maintain the long sale not to decline the momentum. In the promotion of this change, it is necessary to step up.

How to convince consumers that psychological research proves that in order to accomplish the purpose of persuading consumers, the following conditions must be met:

(1) To enable the recipient to resonate with or care about the demands of the persuasion;

(2) To enable the recipient to take certain actions in accordance with the instructions of the persuasion;

(3) Making the recipient and the persuasion take the same step or position;

(4) To enable the recipient to endorse the persuasion's opinion or action;

(5) Make the recipient attach importance to the position or belief of the persuasion.

The main points of soft paper: Soft wen is to tell consumers, what needs, how to meet the needs, and urged them to meet the needs of the purchase of goods, general methods are: perceptual appeal, rational appeal, emotional appeal, the concept of demand.

Perceptual appeal, is to use direct or indirect things form the appeal. The direct consciousness appeal, causes the person to have the immersive feeling. Personal experience, easy to enhance people's confidence, advertising effect is generally better than the indirect perception of the appeal. But indirect appeal can be widely used, not limited by time and space, so in practice, most advertisements use indirect demand, and direct appeal as an auxiliary means.

This is one of our commonly used methods, but also the best soft new writing skills, generally using the 2nd category of the angle of writing.

Rational plea is to use the way of reasoning, directly stating the good outside the goods. The use of rational appeal of the soft text, mostly technical goods, or personal safety related goods. The general use of points separately for the appeal, I now use this point.

Emotional appeal is a humane way, focusing on mobilizing people's feelings, induce their purchase motives. Emotional appeal is to meet people's "self-image" needs as the focus of appeal. is the condition that the story-type soft text must satisfy.

Emotional appeal is a humane way, focusing on mobilizing people's feelings, induce their purchase motives. Emotional appeal is to meet people's "self-image" needs as the focus of appeal. The "self-image" here refers to the purpose of satisfying consumer psychology.

The concept appeal is through the soft text advertisement propaganda, establishes one kind of new consumption idea, or changes the old consumption idea, thus causes the consumer the consumer idea to take place to the enterprise advantageous transformation. In the soft text promotion, skillfully use these kinds of appeal, can receive considerable convincing effect.

Here's a case to deepen. For example, we are an SF game net, first of all, our user groups, is a group of love to play the game of young people, and then consider their psychology, they like stimulation, adventure feeling, in our soft text, we need to consider this aspect, you can use the emotional appeal I said above.

Question: The title proposed--SF net discovered naked male hot dance, enough stimulation teacher?

A: Very good title, to meet the title I said before the conditions, but they do not need anything to make them like. This is called the Law of Attraction.

Question: If the user clicks in. What do you see that doesn't match the headline? Will not cause.

A: Can bring to this aspect of content, others have nothing to say, plus your article, very good, very attractive to them, reached our effect. Because of our release and there are many requirements, in that case, many are related to SEO.

Part VI How to write the soft text quickly

New students in the study of soft writing, often encounter a lot of problems, can not find a good subject matter and ideas, write a few words will be difficult to go on. Reasoning is not enough and so on.

Soft Wen is not like some technical study, soft writing, must have long-term lianbi, think more, sum up.

1. Learn more, read more soft Wen is to have a certain accumulation, learn more, read very important, old Xie put it in the first place. You can look at this book: psychology, advertising, journalism, editorial science, management. Specifically what books, we can find their own, because each person to read the taste of the mouth are different. Newspaper is the best tool to learn soft paper!

2. More practice, with a certain amount of reading, more practice is a soft writing ability to improve the most effective way. Every day, adhere to the daily, send their own written soft text are sent out. Look at the effect, look at other people's comments. Do not feel very embarrassed, if not distributed, soft Wen lost the function of communication.

3. Think more, think is the process of upgrading the knowledge, develop a habit of thinking more, you will find a lot, write soft Wen also will make others generate trust. Basic five types of soft text. I've said this before:

Press release: We usually in the newspaper, magazine, Sina NetEase and other portals every day to see all kinds of news, which, there are many press releases is to promote a brand as the theme, which is actually the main form of soft paper. Newsletter Soft text is the best spread effect.

Story soft: This is what many writers often write, a touching, funny, exaggerated stories, the brand will be combined at the climax of the story, or become one of the main lines of the story, to strengthen the brand publicity. This kind of soft paper is mainly used in web forums and blogs, such as interactive more strong place, because the story can cause the extension of the topic, and in the discussion of repeated transmission.

Interview Manuscript soft: This kind of mainly uses the interview record and so on, through the interview may penetrate to each aspect carries on the propaganda brand information. Of course, this must be interviewed the object reached a certain height before it can be implemented, otherwise it is the king of the Melon puff sold.

Various types of commentary soft text: Unlike press releases, the comment soft text focuses more on presenting ideas than on describing events. So for the brand of speculation is the necessary weapon, you do not see 360 security guard is in the criticism and criticism of the expansion of the market, June do not hear the 3 true and false happy net of the query and the voice of the challenge has become more and more big. In addition, for individuals, the comments are not only conducive to the publication of the blog to arouse the attention of the circle, but also more easily in the industry sites and forums to trigger discussions.

Other types of soft wen: Other types of soft wen: The other is completely not rigidly adhere to the form, only for the purpose of birth. Like the property of the building book, biased in favor of the prose poetry, Wanglaoji of donation, biased in favor of the simplest personal gossip.

Old Xie blog www.ruanwenblog.com, old Xie QQ466715240, welcome everyone and old Xie a lot of exchanges!