Lao Xie: Talking about Enterprise's network blog marketing

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Today's Network blog marketing is very hot, a number of enterprises in droves, some enterprises in charge of marketing, to find old Xie, ask the old Xie some of the network blog marketing issues, from their problems, they feel that they have been some bad internet companies confused. Thanks to his understanding of blog marketing, Lao Xie talks about some of his own personal experience.

1. Blog marketing, not quantity, but in fine

A lot of business owners, when asked to blog marketing, often ask, can help me build 10 million blog, each blog how many million. I think, such a request, only one answer, met will be fooled by the network company to give you the commitment, they are mostly garbage blog group to build tools, and then add some mass, as for the flow of the blog, use some garbage means.

Perhaps, many network companies will scold me old Xie, but the fact is so, you this kind of network marketing means, have no effect at all, not to talk about the marketing achievement of the enterprise, and your cooperation wins.

What is fine?

Blog, there is no mystery, it is just a form of a similar site, originally a personal publishing logs and photos of the production, but now the portal can be free to build personal blog, so today's netizens are very familiar with it. What is fine? Look at Old Xie's personal blog, no article from the Internet, all the original content, all the personal thought, if such a blog is not old Xie's personal blog, but the enterprise blog, what effect?

So, take the enterprise blog, send some industry news, send some industry people think, write some product development process, write some product usage specification, also can report some products use case, and so on. There is nothing on the blog to specify what can be written, can not write, your user groups feel that the role is good.

How does the effect of blog marketing manifest?

Old Xie thinks, the reason that the blog is so liked by people, the key is still an interaction, so, Enterprise's blog, also can ask the staff to build up some personal blog, put some user's idea, user's doubt, do an interactive solution. In doing so, there is no harm to profit. As for the effect of blog marketing How to reflect the problem, the old Xie think there are several aspects.

Corporate Branding

I think, this aspect, blog marketing is a very good way to establish the brand image of the site, because most no matter what means to access your blog visitors, most of your business products, or related enterprise products, there is a strong interest. So, in the blog, you can heartily put what you want to say, can also be the best product experience to share out, I think, this will be a big bonus to your corporate brand.

Direct web traffic

Lao Xie feels that when the customer wants to know more about the specific information of your product, will choose to enter your product site, and such traffic quality is very high, usually 3 of the conversion rate can be converted into a valid order, but there are many factors, such as the trust of the site.

I think that this should be the most desired traffic, but to achieve this effective flow, the work needed to do is very much.

A brief introduction to the last question, the enterprise does not have very good civilian personnel how to do, solves this best method, is raises your civilian personnel's writing ability, the concrete enhancement method and the writing skill, may study under "The Soft text study key" Inside the method introduction, believed to have certain writing ability's person, will be of great help. In fact, the blog marketing this piece, writing ability do not have too high requirements, put what you want to say can be. Careful analysis, you will find that you can write a lot!

Old Xie QQ466715240, has the question to be possible to contact at any time, helps the enterprise to solve the network marketing question.

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