Lao Xu: 5 tips for beginners to diagnose websites

Enterprise Network Marketing in the most critical step is to carry out a full range of enterprise Web site diagnostics, put forward and implementation of the solution, in this process, SEO is to achieve enterprise network marketing an important step. SEO not only enhances the flow of value conversion rate, but also improve the site in search engine exposure rate.

Site diagnosis and optimization methods are mainly including: Website basic analysis, site keyword analysis, search engine collection analysis, Web site architecture analysis, web design analysis, reverse link analysis, Web site traffic analysis and web site humanization analysis.

One: Website Basic analysis

Analyze server or web space

(1) Access speed analysis

Web site access speed is very important, the site is open slow or not open not only customers do not like, search engines will be bored, may not come to let spiders climb.

(2) Stability Analysis Server can operate for a long time

(3) is the search engine punished?

Query this server under the site included, if the site contains a quantity of 0, it is recommended not to select this server.

(4) There are those sites under the server

See what the site exists under this server, there is no garbage station, if there is a garbage station, it is recommended that you do not choose such a server, the server should pay particular attention to the rental. If he cheats frequently, the search engine is likely to punish the server, and you will be punished too, so don't put it with the garbage station.

Analyze the domain name and IP of the site

A lot of small and medium-sized Enterprise's Web site occupies a small space generally stored in the virtual host, because multiple sites share a server and IP address, some Web servers have a lot of domain names share an IP address. In this way, the cost of the webmaster is reduced, but the site's search engine rankings bring the following potential risks:

1, the sharing of the server's other sites if the search engine punishment, how much will be implicated in your site.

2, if the search engine for some spammer server to punish, its IP is considered to be spam, then all the sites under the IP will be implicated, resulting in the rankings of these sites declined or disappeared in the search engine.

Tools Recommended:

Check domain IP:HTTP://WWW.123CHA.COM/IP

IP counter-check: http://www.whois.sc/members/reverse-ip.html (see which domain names are shared under an IP address). Free registration)

Second, the Web site program analysis

(1) file format

File format, that is, the Web page format, static page format for the most of the choice, of course, the current search engine has been very intelligent, static and dynamic can say no difference, dynamic site can also get good rankings and performance

(2) Program path

Site path is also very important, the level of the directory can not be too in-depth, preferably not more than three layers, the file name preferably include keywords

(3) Website structure

[1] Navigation bar

Navigation bar is also very important, some programmers in order to look good and use special effects code, pictures, flash to do navigation bar, so spiders can not read the information inside, this will affect the site included.

[2] Pictures

The picture spider is also unable to read, therefore the picture best uses or does not need, but the general website will use the picture, therefore must add the Alt label in the picture Code, lets the spider read the alt label the attribute to understand the picture information.

[3] Flash

Flash animation is a good way to beautify the Web page, there are many sites are made of flash, so spiders can not capture its information, suggest less use or not.

[4] Framework

Frames page content spiders are difficult or simply cannot read its information, so it is best not to use it.

[5] Jump, window

The page code contains jump code or window code, so that the search engine on your impression is very bad even think you are cheating, long time, it is likely to punish your site.

[6] Special characters

Special character spiders are also unreadable.

[7] Call

Call, refers to a page content is called to another page, generally common have JS call, iframe call

(4) Website code

Code to be concise and clear, do not stack, you can use the Web page code weight loss software to lose weight, it is recommended not to use, because this is likely to lead to bad code. In the design of the site, the code to be concise, superfluous or no code can be directly deleted, generally

Tool recommendation (English):

www.xat.com/internet_technology/download.html (Picture optimization tool)

http://202.99.237.33/softdown/softdoc/net_opt.htm (remove unwanted code from Web pages, reduce page volume)

Third, the website description tag analysis

(1) Keywords keyword analysis

Keywords are best keyword and long tail of the keyword composition, keywords can be selected by keyword, keyword density preferably between 2%-8%, avoid the accumulation of keywords.

(2) Description website Introduction

Introduction to the site to be concise and clear, with the fewest words to express the content of the site

(3) Title of site

The title of the website is very fastidious, the general website name or company name all put in the back, the key word puts in front, the general title does not surpass 28 characters, 56 characters, the title best not use too many keywords, 2, 3 is good, the key word uses the hyphen "|" Separated

Tools Recommended:

Google adwords Keyword Tool: query for a specific keyword common query and extension matching

Https://adwords.google.com/select/KeywordSandbox

Baidu keyword tool: Query specific keywords common query, extended matching and query heat

http://www2.baidu.com/inquire/dsquery.php

Keyword density check (English): frequently occurring keywords and their density

www.seotoolkit.co.uk/keyword_density_analyser.asp (for English keywords)

Iv. external circumstances

(1) included

Included query can use Webmaster Toolbox http://www.flashplayer.cn/webmaster-toolbox/

(2) Reverse link

Reverse link is in the network how many sites point to or link to your site, which directly reflects your popularity in the network, the quality of the reverse link is also very important, like BBS, blog Some of the comments are garbage links, the quality is very low.

(3) Search engine evaluation

How to know the search engine on your site evaluation, Google is through the PR value to see out

Tool Recommendation: Query the site for which import links and number of:

www.sowang.com/so/(Comprehensive query: including link breadth, PR, Alexa rankings)

Www.marketleap.com/publinkpop (can be compared to multiple competitor sites at the same time)

Www.uptimebot.com (simultaneous detection of 10 search engines included)

Www.seotoolkit.co.uk/link_popularity_checker.asp

Search box Command:

Enter in Google: link:www.yourname.com

Enter in Yahoo: link:http://www.yourname.com

Free Link Detection Tool:

1, xenu:http://home.snafu.de/tilman/xenulink.html

2, W3c:http://validator.w3.org/checklink

V. Statistical information (search engine analysis tools)

(1) Traffic daily flow IP, PV

(2) Traffic routing key to see the traffic from the search engine

(3) Key words to see the user is through what search engines, search what keywords to your site, so that you can better facilitate your choice of the most appropriate keyword optimization.
(4) Visit the page to see the most popular pages, so that you can better determine the user's favorite information, you can better develop the content and quality of the site.

Source: Hebei Lao Xu SEO training
Address: http://www.hebeiseo.org
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