Lao Xu Seo: Hands-on teaching you SEO project management

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SEO Optimization Project management is the common IT project management experience and SEO optimization Project integration, the implementation of SEO steps and division of labor System Management and adjustment.

The common IT Management project process consists of the following four major areas:

1. Project implementation plan: Develop project vision, develop project completion objectives, IMPACT project constraints assessment, project work content refinement, determine the resources used by the project, determine the sequence of project work, determine the project schedule, estimate the potential risk of the project.

2. Project Execution plan: Check project assignment, set up project execution team, good project start-up, active and effective team leader, project team development Incentive, make effective team decision-making mechanism, smooth project information management, implement positive and clear communication mode.

3. Project execution Supervision: timely project Schedule tracking, effective project review mechanism, quick solution project problem, good project change adaptation ability, project stage and conclusion summary.

4. Acceptance of Project results: submit all kinds of data statistic data and project evaluation report, finish acceptance and sign of project result.

The project execution Planning phase is the most important phase. When you receive a new SEO optimization project, you should first fully understand the specifics of the project and implement the following steps:

1. Optimize the project's specific needs and scope, is what to do, to what extent. In addition to understanding the needs of customers, the site for a comprehensive diagnosis, but also include the target site analysis of the status of the search engine analysis and competitor identification program formulation. SEO optimization projects should be more fortunate than ordinary IT project management, as only project contractors are fully aware of the project's purpose and scope of implementation. In the domestic market environment, customers are generally only interested in the level of ranking, other things do not care.

2. The people involved in this project. Need to know what each person's opinion and opinion about the project is, and then make a final plan.

3. Before doing the overall project implementation, but also to roughly calculate the resources on hand. First is the time, followed by the staff, based on the project budget and past experience, roughly calculate the number of people in the Future project team, and finally the preparation of some measures.

4. Do the Project manual. A good Project manual describes not only what you are going to do, but what you should do, not how to do it, and how to check it out. In other words, it not only said that understand what to do, but also let customers know how to do SEO projects even completed. Simply put, the project specification describes what the project does and how well everything is done and how it examines each outcome, including a detailed analysis of the risk of the project and the need for resources.

5. Knowing what to do and your chips and your overall strategy for the project is now time to set up a project team. If you receive a small SEO project, then this step can be omitted. If relatively large, then you may need to the SEO project topics related to the industry experts, so and customers to communicate with each other can understand each other.

6. Completed a lot of preliminary work, you can do the overall project plan. The first is to do the Project module division work. The project is divided into several parts to do, what each part completes, and when the project progresses to completion. Requirements define what to do, and here's how to do it. A project plan that takes a holistic approach from technology to tactics to strategic considerations will make your work goals more explicit.

In the back of the project plan, you can enter the project implementation phase of SEO optimization project management. Enter this stage is the coolie phase of SEO, including the whole station SEO optimization (that is, url, background optimization, internal link optimization, etc.), page optimization, content layout transformation, keyword competition analysis and optimization, high-quality external link import, data statistical analysis (tracking optimization results and other analysis). The need to be aware of is to take continuous optimization, do not have a pause. But also to maintain communication with customers. The other thing is to start thinking about how to check the optimization results. It should be noted that in the implementation of the project, compared to the ordinary IT projects, SEO optimization project Requirements Change the problem is relatively simple, because the expected goal of SEO is to achieve the keyword in the search engine results page ranking upgrade.

Potential changes may be involved in the modification of the target site. Optimization to the end, basically to achieve the SEO optimization project expected effect, to enter the project results acceptance stage. Before acceptance, in addition to doing a good job of documentation and delivery of data tracking and reporting results, many minds to let customers understand that you complete the SEO process is very important things. This is actually the promotion of their own brand process. Finally achieve the results can be the customer SEO training, tell customers how to maintain rankings, if the customer does not have time to maintain, but also to send special personnel responsible for the maintenance work later. Only the SEO project management Well, in order to make the project quickly and efficiently completed.

Author information: Lao Xu, one of the founders of China SEO Forum, Hebei old Xu Seo training station (www.hebeiseo.org) webmaster. New free website SEO diagnostic Group ②:66312597, free for your website diagnostics, welcome to join.

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