Laoleo: How search engines identify original and pseudo original

Source: Internet
Author: User
Keywords Search engine pseudo original

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It is well-known that the search engine more and more attention to the original article, and the public SEO in order to achieve ranking and traffic purposes, using a variety of methods to copy the article to modify, but most of the false original is just a self-deception method, search engine is far from our imagination simple. How do search engines identify original and pseudo original articles? Laoleo that there are several aspects:

1. Article release time: The same article, published and by the search engine collection of the earlier time, the more easily by the search engine is considered an original article.

2. Article anchor text connection: The same article, by each website reprint each other, if the article internal anchor text connection all point to the same website, this will undoubtedly increase by the search engine recognition is the original chip.

3. Word frequency: Here you need to understand a noun: "information fingerprint", information fingerprint similar to human fingerprints, search engine interception of certain target text, and then according to a certain algorithm, the text and its weight into a certain encoding, these words may be a few characters, may be a sentence or a few words, Usually an article corresponding to multiple information fingerprints, if your article is an original article, the search engine will be based on the information fingerprint judgement.

4. Text Order: If the two text of the information fingerprint is identical, theoretically can be considered two text exactly the same, but actually not so, since the search engine will intercept a certain character as the basis of information fingerprint, then by disrupting the order of these characters can also get different information fingerprints.

Through the above points we are not difficult to find, originally some SEO so-called pseudo original creation method in search engine seems to be so "pediatrics", the following several pseudo original methods are not advisable:

1. Modify the first paragraph and the end: This is the vast majority of the use of SEO methods, but also by the vast number of editors recognized, simple changes in the first paragraph and the end can let search engine think false original? Laoleo think not necessarily, when the scope of changes is not enough to affect the word frequency of the main words can not play any role, the search engine to see it and copy the article no two.

2. Adjust paragraph order: This is not much said, the simple adjustment order is not able to play any role.

3. Picture substitution method: I remember having seen a site using pictures to replace the stop word and punctuation, so if it is purely for the search engine that is false original words I think it is ridiculous, but this method is a good way to prevent information copy, a word, search engine useless, useful to users.

4. Keyword Replacement: SEO market is popular with a variety of false original tools, basically rely on keyword replacement, through the establishment of a quantitative thesaurus, so that synonyms in the article to replace each other to achieve false original effect, Laoleo has manually collated more than 20,000 synonyms for the test, the basic role is not, Because the keyword replaceable words are relatively small, an article overall replacement also lacks the readability.

Of course, there are other methods, such as several articles integrated into a piece of article, call the previous or next article description, etc., in the search engine view, these techniques are not a very effective method.

Search engine more and more hit by SEO optimization of the site, Laoleo in the century Slink (http://www.beijingseo.net) Customers have also been affected by different degrees, this has made me rethink the SEO industry: With the progress of the search engine, Spam sites will be gradually discarded by search engines and users, if you are a regular website, write or hire a few professional editors, write some useful things to users, out of SEO, is the best seo.

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