Large data age brings new problems to social science research

Large Data era of book publishing is the hot spot in the past two years, August 27 will be opened in Beijing, the 21st session of the Beijing Map Fair before, many people in the publishing industry have begun to prepare a hot debate. So, the big data age, to academic publishing even http://www.aliyun.com/zixun/aggregation/39459.html "> Social science Research have what influence and significance?" The Director of the Institute of Survey and Statistics of China University of Communication Shenhao recently made a special report on related topics at the 15th annual national paper.

Shenhao that, in the big Data age, the data science has let people more and more from the data observation to human society's complex behavior pattern, based on the data, is not the data changed us, the decision function is our usable knowledge increase.

"Big data is really coming, we're going to embrace big data and big data has a huge impact on our lives," he said. "Shenhao said. "The big data age is not just big, but also a way of thinking, volume, diversity, rapidity, usefulness, or scarcity." ”

Shenhao said that large data is the sum of data of human behavior, and it needs better insight to enlarge data mining. First, the government is the "tyrants" of data, has a very rich data resources, through the analysis of civic behavior, insight into society, insight into social behavior forecasts, so for the government should be the main large data users and large data owners. In the United States, for example, the United States to develop large data has three main points: 1, the data to develop, 2, by digging more value to strengthen enterprise competition and government feeling; 3, through data can have more talent mining data. So the United States to develop large data is prepared, not only to open the data, and computer acceptance, such as the United States opened up similar to 911, 119, such as the number of requests, as well as geographical information, housing information, air quality and other data, in the development of data, not only the development of computer accepted, it can be directly read by the computer. In government management, large data is devoted to all aspects, by monitoring the data records on the expressway, optimizing traffic management, and monitoring the operation system of the whole society through each sensor.

Shenhao that in traditional social science studies, we can clearly perceive how mass communication falls to human communication, and feels the content of interpersonal communication. In the big data age, it's possible to find communication through some sort of tracking research,

Shenhao says that while big data poses a problem of privacy disclosure, Big Data brings "what is privacy" to rethink. Here, we see people's constant dialogue, in the social life people need such thinking, research, study the social sciences more natural embodiment.