Large data, China can realize technology and application beyond

On the afternoon of December 6, Cai Suchang, deputy director of Shaanxi Provincial Ministry of Industry and Information, said a little thing before his speech at the "2012 West Salt new District Big Data Summit Forum": A friend in Beijing learned that Shaanxi is going to hold a forum on big data in Beijing to ridicule: "You shaanxi people have been quite real, how now also learn to cheat!" "From the Internet of things to smart cities, from cloud computing to large data, facing the rapid development of information technology in recent years, the people accustomed to the development of information technology from the perspective of traditional industrial development are indeed dazzled by the fact that the development of Shaanxi Big data is only the wind of the wind is clearly a reflection of this

In fact, on December 4, IBM held in Beijing the theme of "Cohesion experts, wisdom win Big Data" 2012IBM puredata release ceremony. At the press conference, An Hui, director of the Institute for Software and Information Services, said: "We predict that China's big data market will reach 310 million yuan this year, and the composite growth rate will reach 75.2% in the next 5 years, and the market will be over 5 billion yuan by 2016." ”

In the same way, the Xi ' an district of Shaanxi province is not the same as the tide, because the national population information processing and backup XI ' an center has settled in the West Salt new Area large data industrial park. Ambitious they hope to be completed by 2020 2~3 Bai leading Enterprises, the realization of the park output value of 50 billion yuan, more than 50,000 employees, to build a national large-scale data processing center. Huge volumes of data are everywhere.

When talking about big data, it seems to be a bit illusory, but through some real cases, it is not difficult to see how important the excavation of large data.

This March, the Obama administration announced big data research and development plans to invest 200 million of dollars to start the program. Obama also became a direct beneficiary of big data in the U.S. presidential election, which ended shortly ago. Time magazine argues that one of the secrets of Obama's winning election is an accurate analysis and mastery of the data by his campaign team, ensuring that its campaign ads are more effective, that different groups of people are campaigning, and that Facebook is used to push people to vote.

An Hui is very fond of two films: one is "penalty gold", which tells the story of a coach who encounters difficulties in a club by building mathematical models, using data from various competitions and then winning the game; the other movie, "Minority Report," is a sci-fi film about the future, in order to prevent criminal activity, How to use all kinds of data to predict crime and to eliminate the danger of crime before it can occur. "It can be seen that the backstage of these two movies has a very key word-data, through the data can win the game, through the data can eliminate crime." "An Hui said.

In the 2012 XI ' an new district Big Data Summit Forum, Ni, academician of China Academy of Engineering, said that large data is the result of the development of business intelligence, but the two are different: in the amount of information, business intelligence is not too large, often TB level, and large data information is very large, often PB level; In terms of data characteristics, Business Intelligence is structured information, not real-time information, the large data mainly for unstructured information, such as text, graphics, audio, video, remote sensing telemetry information, mostly real-time information, in the source of information, business intelligence mainly for business transaction data, and large data is mainly the daily operation of the society and the real-time digital data generated in various services.

National informatization Expert Advisory Committee executive deputy director, Chinese Academy of Engineering academician Hequan in the same forum, McKinsey believes that the world now enterprise data on the hard disk storage is 7EB, Google can now deal with more than billions of pages in the amount of data processed each month more than 400PB. China Taobao Daily trading volume of more than tens of millions of, Baidu's current total data close to 1000PB, China Unicom users of the Internet record 30,000 per second, a year can reach 1 trillion.

According to data from IBM, it is estimated that the data generated over the past two years accounted for 90% of the current global data, and new data are growing at a high rate of 2.5EB a day. Find gold from the data

In the 2012 XI ' an new district Big Data Summit Forum, the Department of Software services industry director Albert Chan said that the big data is not a recent sudden, large-scale data analysis and processing and application is not a new problem, but in recent years the speed of data growth, the industry accumulated more and more data volume. "Large numbers of useful and potentially useless data coexist, so some experts image of large data everywhere is gold and sand everywhere." "The aim of the big data is to find valuable data and knowledge from a large collection of data, and this analysis and excavation will provide real wisdom to the industry," Chen said. In this sense, it can be understood that large data is cloud computing, the Internet of Things, mobile networks, intelligent cities and other new technologies, the inevitable outcome of the development of models. ”

Hequan said, according to McKinsey statistics, if the United States to the health sector data collection analysis, the entire industry revenue can increase by 300 billion U.S. dollars a year, the EU statistics, if the management data mining, a year can increase the value of 250 billion euros, retailers can use large data to increase the income of 60%. The World Economic Forum says big data is new wealth, worth as much as oil. It is predicted that large data will bring 4.4 million it jobs around the world, 1.9 million of them in the United States, and each of the big data jobs will generate 3 non-it jobs, meaning that the future will drive 6 million jobs in the United States.

It is because of the huge development prospects of large data and broad market space, it attracts many it giants to preempt the layout to seize the commanding heights of industry. Liu, senior analyst at the Cloud Computing industry Research Center, said that since 2010, the US and European it giants have been frantically launching mergers and acquisitions with big data, with IBM acquiring data Warehouse vendors Netezza and Infosphere Biginsights and streams software vendors to enhance their capabilities in mass data processing; EMC leverages acquisitions of Greenplum, Isilon and VMware to expand the layout of large data and cloud computing; HP buys 3PAR, Autonomy, Vertica realizes the full coverage of large data industry chain. From large data products such as Google, IBM, EMC, Oracle, Microsoft, HP and SAP, these it giants have almost grabbed the core values of search services, databases, servers, storage devices and data mining. According to the reporter understands, China has become the IT giant layout big data strategy important battlefield. For example: In July this year, Intel hosted the Intel Large Data Forum in Beijing on the theme "Core data, smart-led opportunities", and in August, IBM announced that the world's first big Data Intelligence Center was officially established in Beijing.

In the opinion of academician Hequan, "Whoever grasps the data, who grasps the content, who can control the whole industry chain". Now Baidu's market capitalisation is higher than Unicom, Tencent's market capitalisation is higher than telecommunications, it can explain the problem. In the face of blowout demand, should not be false speculation so, the situation of China's big data? Hequan that the application of large data in China is in the initial stage, Taobao, Tencent and Baidu and other internet giants are the first to use large data technology users, but they mainly based on open source software to develop large data applications. "In the development and utilization of large data and security and privacy protection, we also lack the corresponding legal protection, the state needs to reform to promote data sharing." Hequan said.

Sadie Consultant analyst Liu Analysis that domestic enterprises are limited to the position of the IT industry chain, generally in the database, data warehousing, business intelligence and other areas of weak foundation, therefore, in large data layout can not be as comprehensive as multinational enterprises. But the relatively strong domestic internet enterprises, telecom operators, telecommunications equipment suppliers have begun to start industrial layout, Internet application Services as a starting point to seize the commanding heights of large data. At present, Alibaba has been using large data technology to provide Ali credit loan and Taobao data cube; Tencent, through social network data mining to create a new marketing platform for advertisers to achieve precision marketing; Baidu set up including Baidu Index, Sinan, the wind and roll, data research Center, Baidu statistics, such as the 5 Data system platform, Provide real-time data services for enterprises; China Mobile also launched a massive data processing, mass storage and high scalability technology in the big Cloud project, and Huawei has also advanced to the enterprise data Service market, and has launched a data analysis scheme and application based on mobile terminals.

"As users to the value of large data recognition increased, market demand will be blowout, huge business opportunities will attract more enterprises to join the large data market for new technology, new products, new services, new business will continue to emerge." "Liu said.

For the big data market may appear blowout demand, Mr Albert Chan put forward his own advice: "Large data to be pragmatic, avoid false speculation, in the face of specific applications, step down-to-earth to promote large data in the national economy and social development in the in-depth application of various fields." "He believes that China has the world's most complex applications and the largest market, can fully on the large data to achieve technology and industrial application development beyond."

(Responsible editor: The good of the Legacy)