Large data from 1 billion mobile devices indicates that mobile internet is a young world

TalkingData, a domestic independent third party data service provider, officially released the 2014 Mobile Internet Data report. The report shows: 2014, China Mobile intelligent end-user scale of 1.06 billion, compared with 2013 growth of 231.7%, faster than the global market over the same period.

Taotingchi, director of the TalkingData data platform, said the report data were based on talkingdata-covered 1 billion mobile devices, and all the research findings were the findings of the user's daily behavior. And based on the value of large data mining, the 1 billion mobile terminals clearly tell us the development of the 2014-year mobile internet.

The report shows that Android and iOS platform user ratio of about 7:3, of which the main Android platform models of Millet and Samsung separated first and second, fully demonstrates the rapid rise of Chinese mobile phone brands.

From the analysis of large data learned that mobile internet users nearly 60% of men, young and middle-aged people are mobile internet users of the main force, the youth has gradually become a force. The interesting thing is that Android users prefer China Mobile to the choice of operators, while iOS users prefer Unicom.

In the overall inventory of all types of mobile applications, the discovery of mobile real-time communication is still the first choice for netizens, and the average daily use of the game is the longest, visible entertainment demand status is stable.

BAT application is dominant in mobile applications with coverage TOP20. Tencent, which occupies nine, across social, video, application stores, browsers, music and many other fields, Ali Department of the five list, Baidu department only two.

Now, the mobile internet has gone through the "budding" of the need to focus on communication and social networking, and the "initial development period" represented by shopping and entertainment, into the "high-speed development period", this period, travel, medical, education, catering and other areas of life closely related to the application of the subdivision has emerged, Diversified life services for users to bring great convenience, online and offline linkage (O2O) into a trend. Titanium Media According to the report, sorted out the following valuable findings:

Mobile Smart end users up to 1.06 billion, 3/4 of users are after the user

According to the report, as of the end of 2014, China's mobile intelligent terminal users up to 1.06 billion, compared with 2013 growth of 231.7%, whether from the scale, or development speed, mobile Internet has entered a high-speed development stage.

Mobile Internet is already the world of young people, generation, even perhaps younger users, has absolutely accounted for the mainstream, basically already 3/4 of users are after the user.

Of the mobile devices that users use, Apple occupies 32.1% of the largest share, followed by Samsung equipment accounted for 15.5%, millet equipment accounted for 11.8%.

The main Android platform is dominated by millet and Samsung, with the iOS platform IPhone6 10% of its new models.

Interestingly, Android users are more likely to choose China Mobile, with iOS users opting for more than Android.

The user's Internet environment significantly improved, from the beginning of the 1/3 use rate to the end of more than half of the daily environment will be the use of Wi-Fi, which means that everyone's Internet environment is better, at the same time we see 2G, 3G ratio in the shrinking, 4G user growth faster.

The application of the first-line city users are different characteristics: Beijing love to take a taxi, Shanghai financial Management, Guangzhou love to play games

Based on TalkingData statistics, remove the system from the installation of the application, the average user, a terminal device will have 34 applications, and open 20 applications per day. This can reflect that the portal at the mobile end is widely distributed, not one or two homes.

The report shows that the first-tier city users of the application preferences show different characteristics, for Beijing users to take a taxi is strong demand. Highly qualified Shanghai people in the application of financial management is very popular, while the taxi in Shanghai is also a strong demand for the key. Shenzhen users love to watch video, Guangzhou users love to play games.

Each typical city user's application preference difference is obvious, Urumqi users pay more attention to news, Harbin users like Reading, Kunming users love to play games, Hangzhou users more love travel.

The average user uses mobile apps for up to 1458 seconds per day, with the highest daily average of the game in the focus application type.

Users are accustomed to learning in the morning, access to information, during the lunch break chatting, shopping, watching video, after dinner, prime time will play games, watch the news, bedtime will choose to learn, or watch video, games and other entertainment relaxation ways.

Application coverage TOP20: Tencent department accounted for nine seats, Ali department five list, Baidu department only two

BAT at the mobile end of the entry is not two days a day, and the results are very significant. BAT application is dominant in mobile applications with coverage TOP20. Tencent, which occupies nine applications, QQ, micro-letter, Sogou Input method, Tencent video, application treasure, Tencent Browser, Tencent space, cell phone butler, and Tencent Music, across social networking, video, application stores, browsers, music and other fields.

Ali Department also has five applications listed, including mobile phone Taobao, Alipay, Weibo, UC Browser, Youku. Poor Baidu only two, respectively, Baidu Map and Baidu app, both in quantity or quality are relatively weak. In addition to bat, there are four powerful applications, 360 mobile phone assistants, cool dog music, Wi-Fi Universal key and 360 security guards.

Mobile electric dealers are hot

This year, the heat of the mobile operators needless to say, whether it is from the Beijing-East "6 18" big promotion, or the end of the double 11, mobile Internet electricity business has been very hot. Data show that, in daily life, mobile electricity dealers, whether Saturday or Sunday, are the same as usual, no obvious fluctuations. But the passenger flow under the line is completely different, the general weekend is the peak, Monday is the low peak, the distribution is very regular.

But for the double 11 this day, from the passenger flow, the double 11 also to the line of the flow of traffic, users online shopping at the same time, for offline browsing also does not affect.

From the distribution of passenger flow, clothing and apparel category is still the main place to buy users online, followed by catering, as well as jewelry, cosmetics and so on a series of things.

Thanks to the developed clothing wholesale industry, Guangzhou users of clothing and apparel consumption is higher than Beijing 8.3%, while Beijing as a food gathering place, attracted 18.9% of the passenger flow; In addition, Beijing people love to dine out, enjoy life services, Guangzhou people pay more attention to clothing, but also more home

Guangzhou User's sports outdoor type of shop passenger traffic accounted for 60% of the overall passenger flow, and the trend of Shanghai women's clothing and cowboy casual traffic close to 60%, you can see, Guangzhou people love Sports, Shanghai people love fashion, more leisure.

Clothing category under the line brand, Beijing People's brand preference more average, relative preference hints Revivo, Uniqlo, such as fast fashion brand, Guangzhou people prefer Anta, Nike and other sports brands, Shanghai people prefer guess, it and other fashion brand.

The diversification of users ' needs and the industry becoming more and more finely differentiated

To sum up, mobile Internet in the bud is mainly basic communication and social networking, the beginning is like QQ, micro-letter applications such as the first fire up, followed by video, games and electric business has a strong application of software fire up. But since the 2014, a lot of life-related applications can really develop and fire up, including tourism, health care, education, catering and travel, these with the life of the application, in 2014 fully developed.

This is particularly true in the O2o field, last January-December, in the TOP1000 application, January only 27 of the application of O2O, but to the end of December, there have been 44, basically close to doubling the growth, more widely distributed in catering, ticketing, automobiles, tourism and so on a series of life services.

Today's hot mobile operators are no longer the traditional PC end of the supporting role, and basically become the main force. Including the cat, Jing Dong Hao, reported the number of mobile end, whether it is sales or the order amount, basically can account for about 40% of the proportion.

You can also see that there is a segment of the portal that has emerged, that is, in social networking, such as the use of micro-letters to do some of the electrical business, including micro-shop such as the pure based on the service, will appear in the new entrance.

Another is the O2O field, the O2o field of the rise of the Independent, it is a new industry for the traditional electronic business, and we can also find that it in all areas of life to develop their own unique position, mobile end of the consumer closed loop is gradually forming.

According to titanium Media, in addition to the regular release of data reports, TalkingData in September 2014 public-oriented free data query system--talkingdata Mobile Data Observatory, through mobile data Observatory, users can easily query the mobile Internet industry key data, such as popular models, operating systems, and so user-friendly to understand the industry dynamics. In addition, Observatory also has a domestic android application ranking query function, can provide including application coverage trends, such as the list of Android application category, the function is very powerful.