Large data market trapped in the circle of enclosure

Http://www.aliyun.com/zixun/aggregation/33721.html ">2014 Spring Festival just over, flush (300033, share bar) of the regional manager Liu received a competitor from the Oriental Wealth (300059, Phone. "At the same level, Oriental wealth gives a starting salary of more than 2000 yuan, if the interview may be higher." "Liu said.

Received the Oriental wealth telephone not only Liu one person, it is learned that many from million information and flush the big account manager, regional manager and Sales director recently received the Oriental Wealth telephone.

The "rookie" Oriental wealth and "lead eldest brother" million information and flush of the recruitment war has been opened the curtain.

The strategy of burning money

Just as the two pioneers in the financial data services market-want and the same flower shun the intellectual property rights infringement lawsuit, the Oriental wealth tries to use the high salary and the higher profession, digs the person from the competitor to form own sales team, aims at breaking the financial data organization Service market the present pattern.

In recent years, China's financial data services industry has been a single large, it is the main client, the Beijing region still has more than 80% of the information coverage. Jiangins Marketing Director Wang introduced: "After million information, 2001 registered and set up in 2009 and listed in the same flush has been like the wealth of the east to fight talent." ”

According to another sales manager who "job-hopping" to the same flush as before Liu, he entered the financial data service industry at the beginning, also worked in the information, in 2006 was flush out doubled the salary "dug", set up with the flower Shun Department of the existing sales team. However, now set off the protagonist of this round of talent war for Eastern wealth.

"Every experienced salesperson around me has received a call from Eastern wealth this year, and the company is trying its best to dig people out of its competitors," he said. The salesman, who worked in the same flush, told reporters.

Companies in the financial data service industry must rely on a strong sales team to gain market share in the "Start up" phase. Thus, the mutual "poaching" of financial data services companies has become commonplace for Liu, who have had ten years of experience.

According to Liu's introduction, the current banks, investment companies, brokers, Central Enterprises Group, listed companies, intermediary agencies and other industries are basically "the first echelon" of the million information and with flowers shun covered, leaving the "second echelon" of the Oriental wealth and other financial data services companies market share is very small, so the formation of High-quality sales team is in the " The Oriental wealth in the stage of opening up the frontier is of paramount importance.

In an interview, the reporter found that the target talent of Oriental wealth is mainly competitors ' big account Manager, regional manager and Director level, but these "dug" executives are cautious about job-hopping. Liu made it clear that he did not intend to "change jobs".

According to Industrial Securities (601377, share bar) industry analyst in the analysis of Lek culvert, now the industry's enterprise homogeneity degree is very high, the same customer Manager frequently job-hopping, in the face of the customer when the first said million good, then said with the flowers shun good, and then said that the Oriental wealth is good, very easy to lose the trust of customers, Not conducive to the development of the company's business and personal growth.

As a financial data service company, which is rich in trading software, it is more commonly used in price war when the talent War is launched. Up to now, the Oriental wealth of products and services are free, and even the terminal of Oriental wealth is free. In addition, the July 2013 Oriental Wealth After the introduction of Iwind and with the flower shun IFind, spending money to push choice information, adopted is also low-cost strategy.

From the company's performance, in recent years, the Oriental wealth of business income has not changed significantly, but the company's net profit has been significantly reduced. "Oriental wealth to fight the price war and talent war strategy is ' 1000 damage to the enemy 800 '." "A large part of this is due to the high investment in research and development, as well as the fact that it is related to the industry's increasing labor costs," said Li. ”

Beats

And the wealth of the Oriental treasure, the same in the "second echelon" of the Great Wisdom (601519, shares) after landing in the capital market, seems to be more adept at mergers and acquisitions to complete the business integration, to achieve strategic expansion.

2011 after the listing of a shares, the great wisdom of the acquisition team Non-stop, the listing of the year will be 29 million U.S. dollars and 16.5 million of dollars of high-priced acquisition of Hong Kong Aastock and Shanghai Treasury, 2012 was swallowed three important assets, is a 10 million yuan acquisition of Beijing Shi Hua International Financial Information Co., Ltd., 27.3 million won the Shanghai Dragon Soft Information Technology Co., Ltd. 70% stake, and through the Hong Kong wholly-owned subsidiary Aastocks to 330 million yen acquisition of Japan T&c Group wholly owned subsidiary T&c Financial Research,inc.

Last year, great wisdom and the use of super raise funds 43.0215 million yuan, the acquisition of Singapore New Thinking Private Limited company 100% Equity and Beijing Hui Yuan Bao-Yin Information Technology Co., Ltd. 100% equity. March 19 This year, the great wisdom again issued a notice that the proposed capital of 43.7 million yuan to buy a wholly-owned sea Lion King Company.

In three years, the wisdom of the accumulated investment of about 500 million yuan for the acquisition, involving data research, bond analysis, financial information, news agency operations and other fields, at the same time, great wisdom to set himself a "China Bloomberg" goal.

However, in stark contrast to the massive mergers and acquisitions, the company's performance has fallen rapidly since the listing. Before the IPO, great Wisdom in 2007, 2008 and 2009 operating income of 158 million, 259 million and 445 million yuan respectively, corresponding net profit of 36.46 million, 64.6 million and 188 million yuan respectively. But since 2010, the profit of great wisdom has slipped and the net loss of 267 million yuan in 2012. Losses continued until the third quarter of 2013, and losses were widening until the end of 2013.

Great wisdom says that any innovation will have a risk, because the upfront investment is not fully reflected in the current period, and now is still at the peak of business investment, so the management costs and marketing costs have also increased significantly.

Jiangins Marketing director Wang said that from the big wisdom of mergers and acquisitions, the acquisition is only the first step, internal integration is the key. And great wisdom is undergoing such a test.