Large data marketing needs to meet three standards

April 2014 17-18th, "The 2014 Nineth Annual Iris Summit", hosted by Iresearch Group, was held at the National Convention Center. The theme of this summit is to "keep the surprising fusion of innovation", encouraging internet companies to open up new ideas and provide new value.

Sogou Company in the field of technology leading the industry attention, Sogou commercial Products Technology Center senior Director Li Gang was also invited to attend the summit and published a keynote speech, and participants to share the "big data in the field of precision marketing applications." He pointed out that large data needs to be special, standardized, professional, accurate marketing of large data should be divided into "three, six or nine, etc.", with the help of cross screen capabilities, commercial data coverage, technical level of large data assessment.

Cross-screen capability is not only the ability to collect data across the screen, but also the ability to connect data across the screen. Sogou in the PC side has Sogou Input method, Sogou search, Tencent Net home, Sohu home, QQ chat, Sogou browser and other portals, users can search for their own information at any time, while in the mobile end, QQ Mobile browser, Sogou Mobile browser, WAP Sogou and other wireless products, but also to meet the diverse needs of users, To ensure that Sogou large database can continue to expand and update.

Talking about the coverage of business data, Li said that in addition to focusing on the database sample level, it is more necessary to dig up data two times. Data show that, as of December 2013, Sogou Input Method monthly coverage of 455 million users, installed capacity of 400 million, the market share reached 90.5%, Sogou browser and search engine market share also ranked among the top. Sogou has a large number of users through the general character and personality of the big Data mining found that large data to the marketing has brought a great change, although the process is similar, but different industries focus on different, accurate "description" of the user to push ads, can improve the effect of precision oriented delivery.

"Sogou Company currently employs more than 1900 people, including technology and product personnel accounted for the total number of 82%, graduate students and more than 42.2% of doctoral education." "Li Gang proudly introduced to the participants," the size of technical and product personnel, from one side reflects the technical capabilities of Sogou, but also provide quality content and accurate analysis of the results of the guarantee. ”

Sogou Commercial Products Technology Center senior Director Li Gang's sharing caused hot debate, the participants considered that sogou nearly 500 million large user groups are the basis of their ability to flourish in the era of large data, and its technological integration and innovation ability is the basis of a large database can make a difference, "Data + technology" It is also the "charm" that attracts business customers.