Large data: Opportunities, challenges and countermeasures of enterprise competitive intelligence

Large data: Opportunities, challenges and countermeasures of enterprise competitive intelligence

Wu Jinghong Zhang Fei Shi Fang

The advent of the "Big Data" era has brought a fundamental change in the way data is used in all walks of life. Firstly, the paper expounds the connotation and characteristics of large data, and thinks that large data is helpful to improve the authenticity, accuracy and real-time of competitive intelligence. On this basis, the paper analyzes the challenges faced by enterprise competitive intelligence, including information storage, intelligence analysis, information security and talent shortage. Finally, from the intelligence consciousness, the intelligence organization team, the competitive intelligence system and the intelligence security system and so on several aspects discussed the Big Data age enterprise competitive intelligence work the key coping strategy.

Keywords Large data Competitive intelligence Information Analysis information service

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