Large data rise has great resource value for national strategy

With the advent of the big data age, whether you agree, if you are willing, whether you can accept, the big data has come, and profoundly affect our lives, this fact can not be changed.

Like air and water, data naturally exists around us. Every time you click the mouse, every time the card consumption, every call, every time the car travel ... Data is generated. Each one of us is both a consumer of data and a producer of data, generating massive amounts of data every day.

Research shows that the amount of data produced by human behavior has increased 10 times-fold over the past 5 years, and that growth will reach 29 times times in the next 10 years. Software giant EMC estimates that global data usage will reach around 40ZB (1ZB=10 billion TB) by 2020. What does this data mean and what is valuable to us? This is currently the hottest "big data" research.

be considered a strategic resource

A telecoms operator, using social analysis, screened 365 million of phone records, identified potential customers and provided targeted services, significantly increased quarterly earnings; a financial services firm detected a fraud pattern from 57 billion ATM transactions ... This is a typical example of the value of large data.

Kegel, president and chief scientist Jemi Howard, said that, unlike traditional, structured, relational data, "phone records" and other data are unstructured. According to international data Company survey, unstructured data in large data accounted for about 80% to 90%, including blog, voice, video, pictures, geographic location, sensor information. As a new untapped source of information, unstructured data analysis can reveal important interrelationships that have previously been difficult or uncertain.

"That's the key. "The advent of big data has given people the urge to cause and effect, to focus on relationships, and people just need to know what" is "without knowing" why, "which subverts the human mindset of thousands of years and presents new challenges to the way people perceive and communicate.

In addition to the two characteristics of large volume and data type, it is a key dimension to measure whether large data can be processed quickly and real-time. Jemi Howard said: "Big data is not only hundreds of TB, sometimes hundreds of GB of data can also be called large data, this depends mainly on the data processing speed." The value of this change is enormous if it takes 1 hours to analyze the processing within 1 seconds. ”

Nowadays, with the popularization of the new generation of information technology such as mobile internet, cloud computing, IoT and so on, smartphones, tablets, PCs and sensors all over the corner are becoming more and more connected to the network, which is the source of data and the way of hosting. Various interactive data and sensing data are being generated rapidly from all walks of life. These large, broad, rapidly generated and updated data contain unprecedented social and commercial value.

Like energy and raw materials, big data has become a key ingredient in future competitiveness, Jemi Howard said. For example, through electronic eyes and surveillance cameras all over the world, police systems can identify dangerous people or dangerous behaviors based on large data and detect signs of warning. For example, through the car's GPS and mobile phones, when the traffic into the congestion state, the department can use the mobile phone signal large data, prompting the owner to enter a section to charge, so as to control the traffic flow, and so on. Big data can create more value in any industry, according to McKinsey's latest research. For example, the retail industry can use big data to raise 60% of operating profit, the European government uses the big data each year to reduce 100 billion euros of expenditure, simultaneously avoids the tax evasion behavior.

Given the potentially huge impact of large data, many countries or international organizations view large data as strategic resources and promote large data into national strategies. The U.S. government sees big data as "the new oil of the future". In March 2012, the Obama administration announced a "Big Data development Program" and set up 200 million of dollars in start-up funds in the hope of increasing data collection and analysis of extraction capacity, which is related to U.S. national security and future competitiveness. The "Global Pulsation" project launched by the United Nations wants to use "big data" to predict unemployment or disease outbreaks in some areas in order to guide aid projects in advance.

Comments：

Comparing large data to "the new oil of the future" is very appropriate, it is explained that large data contains huge resource value, with the development of large data, large data application in-depth, the value of large data strategic resources will be more prominent, the scope of application will be expanded.