Large data spell can touch electrical business personality marketing nerves

Today's electric business warlords hegemony, is very strong, more advanced industry forward pace. As the old saying goes: beats, much money good Jia, means to rely on, things easy to succeed. With the great potential of large data, in today's Internet economic era, playing the electricity quotient of "have a wealth" enterprise, is using large data thinking and technology to affect business decision-making and business promotion ideas. It can be predicted that the Internet platform for large data analysis, just as the sword out of the sheath, armor upper body, will be in the future for the electrical business precision marketing to bring a convergence of impact.

Data support the new strategy of marketing electric business front

On the back of all kinds of hot shopping festival, can we see the huge amount of data that the Internet based electric business enterprises are growing in geometry? In the face of the rapid growth of data volume, it has become possible to analyze and explore the Internet consumer's shopping habits, frequency and demands, enterprise marketing and so on with large data as the center. The large data sword after analysis is regarded as the foundation of Enterprise's future competitive advantage, which will change the way of enterprise decision, value creation and value realization.

From the future development of electric business enterprises, electric business enterprises and large data has a close relationship, it can be said, not only the sword, but also the development of the amplifier. Through in-depth analysis of large data, we can understand the future direction of the market, consumer procurement behavior, as well as the growth of corporate marketing. In the past, the market was dominated by the market sensitivity of entrepreneurs, and in the future it relied more on controllable analysis of data, especially from the vast amount of data from the Internet platform. In the face of thousands of large data, as a power business enterprise how to use the force of data, especially the Internet Platform data to support the development of electric business enterprises? We need creative use of the internet thinking, after the analysis of the Internet data use in the electricity business marketing, the so-called "buy milk powder of just need customers", successfully pushed the goods to the needs of customers around.

As a sharp weapon, electric business enterprises to carry out large data, is actually in the building of a data analysis and mining application platform, but also in the establishment of a data-driven future business value impact. Gome online at the end of 2012 on a large data platform based on the establishment of marketing, data analysis, flow control, BI report, personalized recommendations, such as data driven business models and products. After more than two years of operation, improve the Gome online customer service capabilities, but also bring significant economic benefits to enterprises.

We can imagine that, in addition to the use of large data platform to achieve the "Think users want" function, the future through the Internet Platform data, for users to match the "like" merchandise, at the same time to carry out active marketing strategies to enhance the active purchase of goods sales opportunities. For the electric business enterprise, grasps the internal big data platform as well as the Internet platform The third party big data two amplifier, must be able to realize the entire electric quotient value the bigger enhancement.

The first show Big Data drive electric business opportunities

The concept of big data is like a vast sky, dialysis the future of large data applications of electric business enterprises, if simply stay in their own internal data, often prone to "elephant" embarrassment, with one-sided data incorrectly depict the full picture of consumers, can not see all of its charm, the need for internal and external data layer depth, relate to the actual needs of the enterprise.

Large data in the electric business industry has been emerged, how to play a greater role in the value of data? Victor, author of the Big Data age. Meyer。 Schoenberg that the third industrial revolution would be a process from mass manufacturing to mass customization. The key to customizing services is data. A large number of data to enable industry enterprises to better understand customer needs, provide personalized services. Therefore, the key to the future application of large data to grasp the big opportunity is to provide users with customized push service.

In addition, talking about the large data platform, the electric business giant has built a perfect technology, but there are some small and medium-sized electric enterprises have not built large data. Whether it is the electric business giants, or small and medium-sized enterprises, need to use the third party large data platform to continuously improve the value of data conversion, thereby enhancing the marketing power of enterprises, competitiveness. Baidu large data engine, for example, it can provide strong support for the application of large data. Predictably, there are some major trends in the future that can be combined with the electric business sector:

A sharp weapon, in the Internet platform, from the user's consumption habits, interests, relationships, and the entire Internet trends, trends will become the electricity industry practitioners concerned about the hot spot, and all this access and analysis are inseparable from the Internet Big Data analysis.

Two, based on the mass data analysis of mobile internet and mobile social platform, the Electronic business marketing is brought into the personalized era. The application of the Internet platform of large data analysis, can tell the electrical business enterprise What is the right marketing time and direction, who is the right user, what should be published the correct content, etc., which just hit the enterprise in the mobile internet demand.

Three, according to the data from the Internet and other types of different platforms for further excavation and analysis, to find the corresponding population of these data, and then to the personalized comparison of these groups, and to carry out the enterprise personalized product Marketing services.

Baidu Big Data Engine by open cloud, Data Factory and the three parts of the brain of Baidu, it can collect, store, compute, excavate and manage large data, and through the depth study technology and data modelling technology, make the data more intelligent. After using the large data engine of Baidu, the electric business enterprise can help to realize the subdivision of the consumer, the industry subdivision and the consumer's preference (behavior) subdivision in the mass data, and through these subdivision connections, the electric business enterprise can put the accurate push service for the consumers of the subdivision, In order to meet the personalized needs of consumers and to achieve the electrical business enterprise marketing growth needs. For example, according to the location of consumers in different geographical services and characteristics, through the Baidu large data engine developed for different geographical location and personalized precision consumer advertising services.

In fact, we can also be a large number of Baidu data as a lifting enterprise explosion engine, engine propeller. It is more like a large data processing platform and a consumer behavior database, where enterprise users can find valuable information from a wide range of search and access request data each day. Behind the big data, is Baidu for the electric business enterprises to provide a variety of mining tools, forecasts and applications, can better help the electrical business enterprise in the large data field of investment rate of return, can achieve the most ideal state, this may be Baidu large data can be used as a power business enterprise development support amplifier of the greatest value.

The data can tell us how each customer's propensity to consume, what they want, what they like, what their needs are different. Through a set of open large data platform, we can see the electric business enterprise's future accurate development trend. We hope that the future of the electric business platform can help people make purchase decisions, tell consumers when to buy what products, when to buy the cheapest. The driving force behind this is big data, predicting the price and variance of products, saving money for customers and finding the best time to buy. Only with such a sword, electric business enterprises in the Red Sea in the industry competition, laugh proud of the warlords, can better serve the consumers, thereby enhancing their own competitiveness.

(Responsible editor: Lu Guang)