Large data will drive the next phase of mobile computing innovation

The world is full of data.

According to a Canadian bank, Imperial Commercial Bank, information growth will increase 50 times times over the next decade, and market research firm IDC also predicts that data volumes will grow 44 times times between 2009 and 2020, and that mobile, social, wearable devices and IoT will play an important role in this big increase, and push these data to the Big Bang.

As Apple launched the iphone six years ago, Apple began to subvert the electronic business, and the iphone's entry into our lives has not only enriched our lives, but also introduced us to a new era: the era of mobile internet.

So when the mobile internet encounters big data, will it lead the next revolution in mobile internet? A recent report of the BI Intelligenceon analyses and outlines the relationship between large data and mobility.

Moving is great for big data: Mobile can not only promote the popularity of smartphones and consumer usage patterns, but also generate data that can help with applications or other services that work in the background. Technically, consumers will produce more and more data, and will be in the form of data to record our actions and behavior, even when we do not use the hands of the phone, but in fact we still create a lot of data.

Large data can optimize and personalize the mobile experience: moving large data can be used to dazzle a wide variety of uses, and perhaps the biggest requirement is the optimization and personalization of mobile services. For example, application developers can use a series of analyses to improve their applications, and they can identify factors that affect user behavior in the first place, enabling both creative and efficient implementation of user or customer needs.

Or will help drive the explosion of mobile advertising: location data is an important part of moving large data, which is also the basis for distinguishing large data from mobile networks, and future location data will help to change the mobile advertising industry by providing real-time, targeted advertising capabilities, which also guide a potentially significant evolution in the advertising market.

Last but not least, big data needs to meet three of the most basic attributes: large, diverse and high-speed, Skyhook, vice president of the company Kipp Jones, also said that big data also needs to meet the fourth attribute: value. Yes, in addition to getting and storing data, we need to make it more meaningful, to manage and analyze data, and to tap value from it to better serve the mobile internet and to further drive the innovation of mobile computing.