Large data and label effect walkthrough Data Scientists contest total prize million

Big data, everyone is talking about big data, but in fact, many people are familiar with it and unfamiliar, this familiarity can be described as "familiar", often heard people talk about. This strange and very direct, because never used, also do not know how to use large data.

tags, everyone has their own label, also must be labeled to others, such as "Milk Dad", "Uncle", "Square dance aunt."

Whether the label is "good" or "bad", it has a strong influence on a person's self-identity of individual consciousness. When a person is labeled with a word name, he makes a personal impression of his or her behavior in line with the label content. This phenomenon is called the "labelling effect".

Today, the label effect is widely used in e-commerce marketing, and through data analysis, will be labeled as a continuous subdivision of the population, for the breakdown of the population, to carry out matching products recommended to achieve the commercial use of precision marketing.

Large data is not necessarily "big", does not mean that its magnitude, the scope of the coverage of how broad, but can connect the atmosphere, only to analyze a certain label of the people's preferences and the most suitable for his goods, and pay the recommendation.

Large data, labelling effect, if the two fused, and applied to e-commerce marketing, what kind of sparks will be wiped out?

In recent days, the data scientists contest is playing a real game of chemical reaction between big data and label effects.

Whether you are the company that has the ability to use data to solve the actual marketing needs of the business, or industry tatsu people, senior buyers, data analysts, marketing planners, fashion buyers, gourmet talent, photography enthusiasts and so on, as long as you think you have a particular kind of people have a special deep understanding and understanding, you can come to the competition.

The contest is sponsored by Alibaba Group data platform and Ali mother Damopan, is the commercial competition of large data, based on the real business environment, open the data computing ability of Alibaba Group, the contestants according to the marketing demand of the merchant, carry on the portrait of the consumer crowd, the data algorithm digs, the marketing plan design, and merchants to achieve a precise directional delivery.

The competition is divided into two groups, respectively for the algorithm to excavate the ability of the data class service provider and the marketing custodian service provider set up the third party service division, as well as in a certain industry (such as mother and child, women, digital) in the field of consumers have a profound understanding, and has a certain degree of marketing sensitivity of the talent to open the

Contestants are free to choose the group according to their own data calculation ability.

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Competition has the strongest data scientists, the strongest algorithms, the best data insights, the most data innovation applications, the best wireless end application effect, the strongest marketing psychological insights, the most popular advertising favorite Award 7 awards, the total bonus million. Entry address: winner.taobao.com.