Large data more value data quality master Data management mining hidden value

To bring up big data, people think of the mass of data, the rapid change, the complexity of the content, but this is the whole of large data? In fact, within the enterprise, there are some known as "master Data" data form, they are not change, seemingly unrelated to the transaction, they may be the customer's order information, but also may be the basic information of suppliers, but why such data is so important? Reporter recently interviewed Informatica senior vice president and Master Data management Business Department general manager Dennis Moore, as the head of the main data management business unit, he told reporters: "The core problem of large data is not large quantity, but high quality, and master data management to ensure the quality and authenticity of data, Through master data management, enterprises can have a good insight into the hidden value of business data. ”

Informatica Senior vice president and chief Data Management business unit general manager Dennis Moore

In Informatica's view, the data can be divided into interactive data, transaction data and main data three types. Master data refers to shared data between systems (such as customers, products, suppliers, accounts and organization of relevant data, which is the core data of enterprises, for enterprise data managers, although the main data is not as fast as the transaction data changes, but do a good job in the master data management of the business is actually very helpful.

Dennis Moore told reporters: "Master data management is mainly for different data sources, data format data matching, from which to find real, useful data." Now the storage of enterprise data is more dispersed, and the storage format is different, what is the useful data for the enterprise? For example, if a supplier is not suitable for itself, how should we find another quality supplier? How can you know if your clients are buying products in the physical or electronic store? And the enterprise through master data management can solve the above problems, can strengthen customer interactive marketing and sales management, thereby improving the data return. ”

For large enterprises, in the company's expansion process to complete mergers or acquisitions of the business is very common, then if you want to merge the main data in different systems, you need to adopt Informatica Master Data management solutions. The program supports access through various terminals, including all kinds of mobile terminals, and through the management of master data, the business from different business units can realize connectivity.

While master data management is not only effective for large enterprises, midsize enterprises, including small and medium-sized businesses, also apply to the solution. One advantage of Informatica products is its scalability, enterprises can start from small data processing, and then increase data processing capacity according to demand. For this extensibility, Informatica will have different predefined packaging scenarios. If you are a small business, you can first select a small package, including MDM master Data management, DI data integration, DQ data quality, as the volume of enterprise data continues to increase, you can expand new products at any time.

In fact, for many enterprises on the large data management error, Dennis Moore quite touched: "The enterprise should not focus on the sheer volume of data, more should be high data quality." At present, many enterprises feel that their data center initially set up when the amount of data is small, do not pay attention to data quality, not the management of data, this is a misconception, in fact, the earlier the data for effective governance, data management costs will be lower. ”

For Informatica, the management of enterprise information assets has always been its focus of business, because of its focus, but also ushered in a high degree of customer loyalty. While adhering to the principle of focus, but focus does not mean to stand still and give up innovation. In the course of this interview, Dennis Moore also introduced the innovative features of the new version of Informatica Master Data Management--up to 100 times times the speed of master processing. The reason for this is the introduction of the "Memory processing" concept, moving the processing of master data from the original database to the application server memory for horizontal scaling is expected to achieve a 100 times-fold increase in data processing capabilities, significantly reducing the cost of hardware deployment for customers, which means that the return on investment in the master data is higher. In addition, new Informatica MDM adds support for SQL Server and SAP HANA, as well as the Development Toolkit and BPM (Business process Management) integration and dynamic data shielding capabilities. "Informatica MDM is compatible with all current mainstream database products, which is ideal for customer requirements in a heterogeneous environment, and while a company's database products are powerful, third party products are definitely optimal in terms of compatibility and scalability."

Another feature of Informatica MDM is the flexibility of customization, which is also important to the customer when the enterprise environment changes to generate new systems, and Informatica MDM does not have to generate code for programming, but to process it through metadata, without downtime testing.

For the Chinese market, Informatica's future moves frequently. Wang Shenjie, general manager of Informatica China, said: "The future will not only have more high-level U.S. headquarters to guide the business more frequent, but also Informatica will further improve with a number of domestic integration business cooperation, The channel expansion and promotion of INFORMATICA data management core products including master data management will be carried out in an orderly manner. Talking about key markets, Wang Shenjie told reporters: "Power, transportation, manufacturing and other key industries, as well as China's urbanization trend of more emerging markets are informatica in the future to open up the market." ”

(Responsible editor: The good of the Legacy)