Large data: Operators to tap business opportunities, internal and external support is the goal

Comprehensive, in-depth and real-time analysis and application of large data is the key to telecom operators to meet the challenge in the new situation and avoid becoming pipelines. From the 2012 foreign operators, large data business is not progressing, some operators began to set up large data departments for government and enterprise customers to provide decision-making support services, and some operators are temporarily mainly used to improve their own services.

On October 9, 2012, Telefónica established a large data business unit called Dynamic Insights, which is affiliated with the Digital business unit Telefonica Digital. The sector for global operations, the main target customers for the enterprise and public sector, will provide customers with information and analysis of packaged business to help customers grasp the major changes in trends. "Big data is an important cornerstone of the digital economy, and with smart and reliable tools, big data has the potential to change business and social aspects," says Stephen Shurrock, chief business officer for the Spanish digital business. "Dynamic Insights's first product intelligence footprint (smart tournaments) is to provide anonymous mobile network data to customers such as retail companies, to understand a certain period of time, a certain location of people flow, based on the decision of new store location, promotional period, etc. Dynamic Insights plans to launch a series of products for different industries, such as "Smart City", which includes traffic flow management functions.

Verizon also set up the Precision Marketing department precision Marketing Division in early October 2012. The department offers three services, starting with precision marketing insights, providing business data Analysis Services, followed by precision marketing, providing support for advertising, and finally mobile commerce, primarily for the mobile payment system launched by ISIS (Verizon, at&t and T). Verizon believes that the customer needs for data services can be divided into two levels: on the one hand, the data is anonymous, aggregated, without violating the privacy policy under the premise of direct delivery, on the other hand, the provision of advisory solutions services. Verizon will look for the best balance between the two.

British Telecom June 18, 2012 released a new security data Analysis Services assure Analytics, to help enterprises to collect, manage and evaluate large datasets, and to render the data in a visual manner, so as to help enterprises improve decision-making. The tool enables real-time integration of structured and unstructured data from any number of data sources, such as e-mail, reporting systems, databases, and Internet news feeds, and the mapping of potential patterns, threats, dependencies, and results in an enterprise through a clear picture and mapping relationship, bringing useful information to the enterprise. BT has started using assure analytics to deal with the theft of copper cables from its network.

In October 2012, Sprint began using analysis tools such as IBM's Infosphere streams to try to analyze the mass of data generated by the company's network users to improve customer service. One of the goals of this project is to get new insights into how users can use the Sprint network and ultimately find ways to improve the customer experience and make it more humane, based on all the information. Sprint believes that even if telecoms operators become "dumb pipes", "rely on data analysis to survive."

(Responsible editor: The good of the Legacy)