Large real estate site search engine optimization seo actual combat

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This optimization report is called Real estate website optimization Real station, in fact, the method for most information Web sites are applicable, but the introduction of real estate sites as a case, and in the large-scale real estate site practice. Large-scale information web site is characterized by a large number of channels, the number of pages, the use of a large number of two-level domain names, usually have access to the volume of large and the forum. 2006 I joined a real estate site in Nanjing after the real estate site for all the characteristics of the long-term optimization.

I. Website architecture

1. Use of level two domain name

Because of the regional expansion of business or content segmentation, for large Web sites, the use of two domain names is unavoidable. In 2006, when we did the first branch, we also discussed two options, one is divided by business, and then by geographical division, such as: http://wuxi.sell.housexxx.com; the other is by geographical division, and then by business division, such as: http:// Sell.wx.housexxx.com, both kinds of methods are precedent before one is Sina property is used, the latter is to search the house in use. Later, considering the difference of the business expansion after the substation, the second scheme was used. For the various branches of the business is also logically become a level three domain name.

As we all know, level two domain name or level three domain name is an independent website for search engine. For large web sites to open a number of two-level domain name what is the benefit. Oh, the advantage is placed in the Housetops, link ah, you have 100 two level domain name is equivalent to 100 sites, mutual cross links, great. Another benefit can not be plainly, that is, you can open some two domain name to do test domain name, even if the k will not affect the main station. Do not have their own DNS server small webmaster also don't regret, as long as have their own servers, plus a DNS service is very simple. Use the virtual host friend, can only say sorry, including many large domain name registrars (such as million net) of the two-level domain name resolution are very slow, needless to say the other these.

2, the impact of the multi-server architecture on search engines

For large web sites, the use of load-balancing technology is quite common, the common is based on LVS Linux load Balancing technology, some sites may also be using F5 such special devices. For a Web site that uses a reverse proxy, access is an IP from the outside, and there is no problem. If you are using a dual-machine hot standby Web site, once the primary server down, load automatically switch to from the server, so the server's IP will change, more embarrassing is a period of time, our data synchronization did not do a good job, Baidu snapshot is always wrong, I thought is Baidu data back, the result is our own data back, really sweat ah. So the stability of the server is a very important thing to search engine optimization.

3, the deployment of the directory

We all know that the weight of the table is higher than the page, then use rewrite site to do the whole station pseudo static has become an inevitable choice. Configuration rewrite is very simple, as long as the httpd.conf inside Add mod_rewrite module, and then write your rules on it, if it is the Apache server is usually to remove the previous comments, the specific operation of the Internet has a lot of tutorials, will not repeat. If it is a virtual host user, you can add the. htaccess file in the root directory of the Web site, write your rules in the file, the foreign host is basically support rewrite, the domestic support rewrite virtual host is more and more.

After these, the site will become a directory of this form, is not quite refreshing. Don't worry, here's the key. When you have done all this, you will find that the search engine does not include your modified pages, it should be said that Google or gradually update the link, and Baidu is rarely updated. Using the site command to look at the pages included, or frustrating. html files, worse still, there are some dynamic files. The reason is very simple, we just changed the page link, and the content of the page and the original exactly the same, and the original content can still be accessed, the search engine will not include two identical pages, similar to 100% of the page. So the structure of the site before the line should be planned well, to save a lot of trouble later, my personal habit is to use the Robots.txt before the site to screen all the search engines are off. What if this happens? Do a new revision, big can not so trouble, in the file head plus 301 jump on it.

Specific code:

if (Strpos ($_server[' Request_uri '), "list.php")!==false) {$id = Intval ($_get["id"]);

Header ("http/1.1 moved Permanently");

Header ("location:http://newhouse.housexxx.com/list-". $id. " /“); Unset ($id); }

Second, the deployment of key words

The first category is the so-called core keywords. For real estate website, the main income or from advertising, so more attention to some of the core keyword rankings, then I put these keywords are deployed in each of the two domain names, such as XX real estate, xx second-hand housing, xx rental and so on. Why do this, very simple, two domain name is usually higher weight, relatively easy to get a higher ranking, in addition, usually as the homepage of the channel, exchange links to increase the chain is also more convenient.

From my last flow source statistics, these words do Baidu first really can bring hundreds of IP per day.

The second category is also the concern of various developers is the real estate name. For the real estate name, or common keywords, a city has hundreds of real estate, so it is impossible for each property to do a level two domain name or three domain name, at the same time a large number of three domain names may be the search engine punishment, Word-of-mouth network last year made such an attempt. Then I suggest using rewrite to make a catalogue of the real estate pages and deploying them in a lighter directory as much as possible. such as: http://newhouse.housexxx.com/newhouse001/such a structure, and then the real Estate page optimization, and this page usually contains a lot of the relevant content and a large number of related internal links.

Third, the optimization of the page

Page optimization has a lot of details and methods, for the internet has such as title, meta tags, ah, the use of H1 tags, here to repeat also does not mean, directly take a page to do an analysis.

This is the real estate site I came to a property page, this page is characterized by a concise page. The keyword density is big.

Page put all the links, all the pictures of the alt tags are added to the key words "Gold place name Beijing" Related keywords, real estate keyword "Gold place name Beijing" appeared 101 times.

Iv. Link Optimization

Link optimization for the page in the search engine rankings of significance, or even greater than the optimization of the page.

1. Internal links

Internal link optimization is particularly critical for information-type Web sites. For information Web sites, the ranking in search engines is directly related to traffic. If there is a around for e-commerce sites, for information-type sites if not ranked first, basically lost meaning, no one will click the second time the same news. For difficult to get external links to a large number of real estate name related keywords ranking mainly rely on internal links.

Here we also cite an example of using a large number of internal links. SouFun October Revised online new page.

This new page is characterized by an increase to the relevant real estate page links, the original page has about 70 of the link, there are now more than 100, and the other code than the larger part of the search is the use of IFRAME calls, reducing the similarity of the page. The specific code is not listed.

2. Links

For the core keywords, and related sites to exchange links more convenient, because the large site of the various channels of the PR value is usually relatively high, plus the fame is also relatively large, change some links or relatively easy, although the link is difficult to find a high correlation. It is noteworthy that a part of the industry's Web site links using the Jump form. For example, this is the home industry portal.

is a link on the page, a part of the direct link, the other part is jump, what purpose, only their own clearest.

3. Application of Station Group

For a large number of real estate name related keywords In addition to doing some internal links on the page, some of the more competitive keywords also need to add some external links, expect other sites to do links to our internal page is certainly not reliable, in the forum or blog to add links, the effect is so bad, or is not someone else to delete the post. Then you can only build a number of websites, to increase the chain is the only option. These edge stations generally use information form, convenient to add links in the text, blog is a very good form, because many blog sidebar (SideBar) is fixed, add the link in the sidebar is equal to add a link in each page. Imagine that every article on the increase of dozens of of the chain, the efficiency is very high. For example, I have done some of these links in my blog online marketing research. Need to pay attention to the concealment of the station group, for example, can not use the same IP address of the C segment, domain name registration information to different, but also can not use Google or Baidu to provide a variety of products, including Ggad, Baidu Alliance, and so on, with these is a trap, hehe.

4, Classification directory submission

The most important thing for Chinese websites is DMOZ and Hao123. Do not think DMOZ is a foreigner to see, this category directory is actually Google, Yahoo, Loycos and other search engine base database. Baidu has also cited the description of DMOZ, if your station unfortunately into the sandbox, then join the DMOZ is an important way to accelerate the sandbox period, but the premise is that your site to provide high-quality content, rather than collecting the main site. DMOZ is a manual audit, usually collected or a large number of reprinted sites are difficult to get the favor of editors.

There are also some tips for submitting DMOZ directories. DMOZ editors are using their spare time to deal with dmoz things, every day to log in to DMOZ editor backstage editor not many. And in the dmoz of the back of the site is arranged by the time of submission, a popular directory every day a large number of site submissions, in addition to the original did not finish the part of the site, the editor is likely to not see the site you submitted.

Then write an email to the editor to tell you that the site is a good idea, the editor received your email will usually look at your site, if your site quality compliance with DMOZ standards, editors will be happy to include. If the editor does not add a new website to DMOZ for four consecutive months, his account will be frozen and the number of good sites is very small. The above screenshot Everybody also saw, I am the home decorates the class The edition, if you have the high quality website which conforms to this category, please give me the message, my blog http://www.xiamian.com.

If your site has been added to the DMOZ must also ensure that the site is always accessible. In order to reduce the workload of editors, DMOZ has a monitoring site is the existence of the function, if your domain name is often inaccessible, then the editor in the background will be the following alarm, imagine, your site will also be removed out.

V. Cooperation with the content sector

For example, for a site with multiple stations, everyone will reprint some popular news, or even share a news library, edit in which the need to select the news. This is done to improve productivity, but it is inevitable that the page is similar to the high, especially the various stations news Channel page template are the same situation, plus the same content. This time will have to communicate with the Content department colleagues, at least the news headlines can be changed, there is no need to make some adjustments, the contents of the need to add some links and so on. SEO is not a person is a thing, need everyone to work together.

This article commemorates 2006~2008 's overtime in the office every day and night.