Large-scale E-commerce website SEO plan Implementation Plan

Absrtact: E-commerce website optimization has become one of the most needed pieces in the network marketing strategy, an electronic commerce platform with poor overall optimization condition, not only the supply and demand information issued by the users, but also the information of the potential users to provide enough purchase decision information, and even

E-commerce Web site optimization has become a network marketing strategy in the most demand for a pawn, a poor overall optimization of E-commerce platform, not only the user released the supply and demand information difficult to provide the potential users with enough information to purchase decisions, this information is even a potential user through the site's internal classification directory, site search, As well as public search engine retrieval, it means that the site optimization of the poor E-commerce platform site can bring the business value of the user is very small, so it is not difficult to understand why the field of E-commerce is the first site optimization needs of the most urgent industry.

Take the Shenzhen E-commerce, government support let a lot of e-commerce sites springing up, but after all the degree is the coming and going, want to improve, site optimization is an indispensable part, we all know that the site optimization cost is low and quick, If an E-commerce site has a good site to promote the team can make the whole of E-commerce has been a good development, today, Shenzhen SEO Tsengwen for large-scale e-commerce site to carry out an SEO plan for the implementation of a program for reference only.

I. Advantages of e-commerce website

1th: On the current market situation, large e-commerce sites are basically the strength of the operation of enterprises, basically the size of the enterprise is often relatively large. And the website provides is an information dissemination platform, the information content is provided by each kind of on-line manufacturer, the content is also very rich.

2nd: The current E-commerce site is also a few successful, springing up e-commerce sites are generally relatively young, coupled with the structure to do are relatively complex, so this kind of site often has a own technical development team, for SEO site optimization technology implementation or more protection.

3rd: This kind of website's competitor often is some enterprise station, the scale is not a grade, therefore needs to notice is first suppresses the enterprise website.

Ii. Disadvantages of e-commerce website

1th: The content of the website is not autonomous, so the quality of the content is difficult to protect, and the site data easily become the target of batch collection, there may be a large number of similar content with other sites, we have heard of the site content quality and site optimization relationship.

2nd: The company's technical team development tasks more, SEO promotion team needs to communicate with the website development team to improve the priority of SEO technical support.

3rd: At present, any SEO team of E-commerce site keywords are generally more commercial value, so there are many competitors.

4th: The company structure is too large, the cost of internal communication is very high, poor communication will lead to short.

Third, E-commerce website SEO planning

1th: Different effect levels, there are different approaches. If the purpose of E-commerce site is to improve the ranking of a few key words for this e-commerce site SEO planning, the operation is not very difficult we can be implemented through the following points.

1 site positioning Structure planning

In the content of the website, the login page of these words is OK, common is the homepage and section page.

2 website Interior Optimization Planning

The main landing page for the site to do a link within the station, the site links the more the better, but to have a clear sense of hierarchy.

3 website External optimization strategy

Input a large number of external link construction, the outside chain to do the wider the better, do not turn a chain of the outside, one is to expand the sown area, the harvest is conceivable, and secondly is to promote visibility.

Summary: For this small task site content page more, basically do inside chain and outside the chain, the effect is basically out. However, this project is often just a part of our E-commerce site optimization strategy, of course, any E-commerce site owner of this effect is absolutely not up to the requirements.

If you want the E-commerce site to be a real traffic boost, that this project needs more in-depth planning, because the flow of ascension is required to improve the quality of the site, then the SEO project team will really go deep optimization of this site, to improve the structure, to contact the entire company complex internal communication, to deal with many internal procedural relations, This requires SEO planning project team and departments of internal communication.

Iv. How to optimize the professional planning of e-commerce website

For E-commerce platform site optimization, to make the effect, Shenzhen SEO Tsengwen think is the main one step: Brand Power, executive power, optimization strategy, a wide range of external chain, and so on, today we talk about planning and implementation.

The first is execution ability, big website optimization, need a lot of departments to cooperate, many failed projects The final result is that the boss will say that a project does not work out, and then the SEO project team will cite a lot of evidence to prove that the various departments with ineffective, many of the optimization recommendations have not been implemented in place, or executed too slowly. This scene is the most likely problem for large-scale E-commerce website optimization. Here is exposed to a problem, SEO optimization strategy is good, if the SEO can not be implemented in place is in vain.

This need to cooperate with many departments, SEO project team has no direct control over them, only through the common superior, to the task. But you can't just die underground and not talk about personal relationships. Therefore, it is recommended that the SEO project manager should have a certain personal brand, good communication skills, some strong project manager to play.

As soon as the project is started, make the optimization strategy as quickly as possible, and optimize the schedule, and let the leader confirm the timetable. And then to promote the specific implementation of both subordinates, in the process of implementation, we should always mention the timetable, but not too rigid, to catch big put small.

For the optimization strategy in this regard, we optimize the E-commerce platform, there is no need to do too much content construction work, because there are quite a lot of content, just say to consider how to use the content well.

So I suggest E-commerce platform optimization, to the main index page construction. This strategy may also be a common practice in China's current E-commerce platform website.

E-commerce website has many goods, hundreds tens, these goods can according to the different attribute carries on the different classification, the commodity name search quantity often is not high is the long tail word, but this classification category name often is hot word.

Of course we have to classify from different dimensions, for example, according to the nature of the commodity classification, according to the origin to classify, according to the factory to classify, according to the price to classify, according to the brand to classify, according to the name of the first letter to classify, or even grab some instant hot spots, and then pull the relevant goods out, Build some separate index pages.

Many people in the optimization, know to build index page, create a link to the index page to the inventory unit page, but it's not customary to do a link back to the index page from those inventory units pages, so that the index page's keywords are high, but the number of internal links to the index page is not enough, The keyword rankings are still hard to improve.

Index page, the common way is to use the site search engine results to do, this is a relatively easy way, but if you can optimize the Site Search page template, the effect is better, one is in the eye-catching position in this keyword.

First, the user experience is better

Second, to improve the weight of this keyword

Third, is the URL policy

Four, it is best to be able to link to each other

E-commerce website SEO Planning Comprehensive Summary: At present many E-commerce site SEO optimization still have a lot of various problems, in addition to the site optimization did not take into account the basic elements of the site, there are some Web site technicians in their own groping to carry out the site search engine optimization due to improper operation caused by various problems, A lot of problems over the long have become a difficult and incurable diseases, not only did not achieve the goal of website optimization, but let the site appear more problems.

Original address: www.szseoz.com Author: Tsengwen SEO webmaster Station Welcome to come to communicate!