Large stores are "explosion", in short supply, high sales of products

Big stores are "bursting"

The so-called "explosion", refers to the supply of demand, high sales of products. Push "Explosion" is the current online shop in a very popular marketing means, if you can successfully create a "burst", to improve the flow of shop, visibility and even sales will bring greater benefits.

Wu Sang himself pushed "burst money", also looked at the circle of friends pushed. It's tricky to push the "blast" successfully. Basically this is a "eight" process, each owner has a set of methods, such as micro-BO hype, sales fraud, pay promotion, etc., "no matter how to push, the point we all know, is a period of time only push a commodity, in short, focus on nurturing objects." Wu Sang said, the choice of this product is also fastidious, the best is the new, hot, exclusive advantage or online has not appeared "explosion", the success rate of such products will be higher.

Wu Sang's friends, engaged in clothing business sellers "Toto" had inadvertently pushed a "blow money", talk about this experience is very exciting. Before, a lot of joined a QQ group, brush Beautiful said, Mushroom street, such as clothing sites, "These QQ group has a time interval administrator, every morning 10, 2 o'clock in the afternoon, evening 6 o'clock, will roar in the group" do activities, collect links. The group of friends who want to push the "bomb" need to turn in a link to a promotional product address, plus a beauty that has never been used, the admin then sends all the information to the Forum in the group, "within two hours, members of the group participating in the event use their own trumpet to click on the links of everyone else." "Many said, for example, participate in the group of Friends have 500, then your goods will be recommended 499 times, so that there may be on the" hottest list "list, or even the first page, equal to do not pay for free advertising, successful" explosion of money. "

"This is how the store operates, and so does a large shop." Taobao Sellers Ying (a pseudonym) revealed that one of her friends is a few crown-level sellers, the operation of the "explosion" approach is to buy items, the price of goods to reduce to the cost price, to attract buyers snapped. At the end of the group buying activities, sellers to increase the appropriate price, relying on the previous accumulation of sales based on the sales within 30 days is easy to rank forward, attract more traffic.

Using the herd mentality.

Wu Sang recently heard several successful "explosions" cases in the industry. One of the shopkeepers opened this April, still not full hundred days, but by paying to participate in activities, two products into the platform home, the instant formation of the "explosion", within a few minutes of the store merchandise sold, the owner of the shopkeeper straight sigh "early know so, more ready to order the goods."

This "momentum" let Wu Sang particularly envy, because she knows, as long as the "explosion" of the base formation, even if the day the goods are really in short supply and out of stock, but in the future a period of sales should be very good, money has earned. "Like Taobao, Pat such a platform, the product ranking is the reference to the credibility, sales, prices and other indicators of comprehensive rankings, sales of better products must be ranked in the first few, easy to be seen by buyers, improve sales, and eventually like a snowball roll more and more, become super" burst money. " ”

Wu Sang feel, Sellers push "explosion" of the atmosphere of the day, may be related to the Internet shopping environment, only the visual display of goods, buyers contact not to the kind, can only be returned to the second, according to the third party opinion choice. Previous buyers of this product have the most say, so the more people buy, commented on the goods, the more easily get the favor of buyers. "Consumers have to follow the herd mentality, sales from high to low order, do not understand that it does not matter, buy a few before the total right." She said that many sellers are using the consumer's "herd mentality", targeted to push the "explosion", and then vitalize, improve the popularity of the store.

It is said that recently there is a "bomb" news in the circle caused a sensation. At the beginning of July, some media said that "Cat vice President Qiaofeng in a training class, Taobao is about to abolish the policy, the search began in August" "untied" sales. This message in the circle caused no small "panic", there are sellers worried that they have just got their hands on the "Build Explosion data collection" is useless, but also the seller began to pry into new operating rules in order to deal with in advance. A few days later, the Cat vice president of the rumor, this just let a lot of sellers "hanging heart" put down.