Large vertical site and SEO space? To adjust for mobile phone search

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Large vertical Site There is also the space for SEO? See this Title I know a lot of friends may have questions: all mobile Internet era, but also talk about vertical site Ah, also talk about SEO Ah! SEO early outdated, now who do not understand SEO Ah!

In fact, because it is the mobile internet era, we have to talk about vertical site seo, why?

We all know that the flow of the site is no more than 3 sources: Baidu and other search engines, a good 123 of the Web site, users directly enter the Web site. Which Baidu can be said to be a lot of web traffic source of the big head, and now the PC end of the Internet users have been very weak, the major sites are looking for ways to increase their users, the natural increase has no good way, the only thing to use is SEO, to find ways from Baidu to point traffic.

So 2014 should be a lot of large sites will be very important to SEO, if you do not value SEO your traffic will be stolen by other sites.

Now users often use the mobile phone online, because the mobile screen is limited, mobile phone network behavior mode and the behavior of the PC online mode in fact, there is a relatively large difference, the original PC online, users may enter a Web site address, open a vertical web site, slowly looking for their own content.

But when the mobile phone online, many users will not open a website directly, but there is a need for certain content, direct search Baidu. I now guide several sites, basically mobile browsing users accounted for more than half of the total site visits, and most of them directly through the mobile phone Baidu search over the

Based on the above reasons, if the vertical web site in 2014 to be able to have a relatively large increase in traffic, we must pay attention to the site's SEO, especially for mobile phone users of the SEO. So the vertical site there is no SEO space? Listen to me slowly. Also:

1. What is SEO

First of all, we popular science what is SEO? Baidu Encyclopedia on the definition of SEO can answer what is seo:seo (search Engine optimization), translated into search engine optimization. Search engine optimization is a way to use search engines to improve the site's ranking in search engines.

2. Baidu Support SEO?

I do a lot of friends around the site, including some VC a listen to SEO, the first reaction is cheating, think this is not inflow method, will certainly be punished by Baidu, in fact, these people are basically not understand SEO, never really studied SEO.

To understand whether Baidu support SEO before, let us first look at Baidu's core objectives is what?

Baidu's core goal is always ranked first is: to help users find quality content! So Baidu is very welcome to the site SEO, because only your site SEO good, Baidu can better the content of your site to capture to his users.

To this end, Baidu also specializes in a "Search Engine Optimization Guide" is to teach the site how to SEO, this "Search Engine optimization Guide" I suggest doing vertical site friends can read more than a few times, basically mastered this, can be the most basic SEO algorithm into the Web site architecture, Make sure the search engine can crawl the content of the website well.

Of course Baidu is refusing to cheat, if you are using cheating way to do SEO, that is punished is also sooner or later things.

What's 3.SEO?

When it comes to SEO cheating, just talk about what SEO is? Understand SEO actually see his attitude to SEO know.

Do not understand the SEO people, basically said that SEO is cheating, or dismissive think is small site small means. Half understand SEO people, will say that SEO is a door technology, mainly web design or Web site technology to do things. Pretend to know people, will say SEO I will ah, many years ago I began to do this, now is the Mobile internet era, SEO is outdated technology.

Really understand people will say that SEO is the idea of building a station, from the perspective of human nature to do the site, the highest level of SEO is no seo,seo will never outdated, because as long as someone with the Internet, you need to SEO.

4. How to SEO large vertical website?

Tong summed up a sentence: the larger the site, the better the Seo,seo space! This sentence I am very agree, in the past more than 10 years, I have done and guided the vertical site are basically using the idea of SEO to the site from hundreds of thousands of PV to achieve tens of millions of PV.

Below I 39 health nets for example, simply say how I use the SEO to build a station train of thought to 39 health network from a day to visit the amount of 300,000 PV health site to do daily access to more than 10 million PV health portal site.

When I took over 39 health nets in 07, at that time, the site can be used to describe a very general, daily traffic less than 300,000 PV, mainly to the main web forum, the number of articles forum posts less than 100,000, to know that this has been done for 7 years, and is said to total investment more than billion on the old site.

I took over 39 health nets how to build a team, how to analyze the user pain point, how to site positioning and so on, these because it is not in the scope of this article, for the time being, we will just say how to seo it.

39 Health Network SEO three key steps:

The first step: how to find millions of keywords

To get a huge amount of SEO traffic, you must first have a huge amount of SEO keywords. To find millions of keywords is not difficult, as long as from the user point of view, to understand the user pain point, and then analyze the industry is basically easy to find the million keywords.

At that time 39 health nets we use this logic to find out the millions of keywords: human probably has more than 10,000 diseases, symptoms, this is more than 10,000 main keywords, such as a cold is a main word. Each main keyword corresponds to more than 30 long tail keywords, such as the symptoms of colds, how to do colds, and so on, so quickly found 30多万个 and disease-related keywords.

There are hospitals, doctors, we put all the hospitals in China, doctors as the key words, so probably quickly found the 40多万个 keyword, plus the time for visits and so on, light doctors have generated millions of keywords

Ill have medicine, Chinese and western medicine about more than 400,000 kinds, plus their instructions, efficacy, and so on, light drugs can generate millions of keywords.

According to this logic, around the disease and surgery, food, recipes, soon we found millions of of the key words, and these were not a health site thought, so we did, these keywords are basically ranked in the first page of Baidu.

Of course now all health sites are learning this logic, now these keywords are already standard health sites. But to be honest, these health sites basically do not have any innovative spirit, no longer think of the other than the logic of the key words, in fact, there are many millions of key words can be found, as long as a little bit of brain.

In fact, any vertical site can be around users and industry quickly find millions of keywords, if you are in the vertical industry site No one thought, you are the first thought, then SEO, the growth of traffic is very terrible.

Step Two: Create millions original content around keywords

After finding millions of healthy keywords for 39 health nets, the next step is to generate original content around these keywords. Generate millions of original content for millions of keywords.

If you rely on technology or design is impossible to complete the task, basically all the departments of the company to participate in. At that time we from the product, the editor, the market, the technology, the design and so on to draw the lean strength, formed a project team, has developed these keywords into several large-scale mutually key database pages, simultaneously has solved the content source problem by buys the medical encyclopedia book, the Medicine Encyclopedia book, the Hospital Doctor CD It takes 3 months to basically generate millions of of the original page.

These interrelated pages because they are directly for the keywords to do the page, but also are original, a line soon be Baidu included in a very good position.

Step three: Automatically produce tens of thousands of original articles every day

Baidu is very attached to the original article, so how to generate a large number of daily original article is also a key SEO. 39 Health Network practice is very simple, that is, through millions of of the Disease database Web page from Baidu to lead users, how can users contribute content?

At that time we did a simple question and answer channel, so that users from Baidu can directly ask all kinds of health problems, but also hired a few doctors in time to answer.

Because everyone feels that their disease is the most personalized, so many users even see the disease information, or is willing to ask questions, the results of tens of thousands of questions every day, these questions and answers to Baidu is an original article, every day there are tens of thousands of original articles are included.

In the actual SEO process, there are some details, such as the Web page keyword layout, site URL optimization, site weight of the overall promotion, etc., these are not detailed one by one narrative.

5. Large vertical site and SEO space?

Large vertical site and SEO space? My answer is to have, a lot of space, it depends on how you do, many times you only need a little bit of innovation can find millions of keywords, generate millions of original keyword page.

At the same time, most of the large vertical sites do not pay attention to mobile search, I guide a site in recent months to increase the flow of more than 300,000 IP, basically all from mobile phone search, they actually did not do any big action, is slightly according to Baidu's rules for mobile phone search to do some adjustment just. And most of the vertical sites do not pay attention to these adjustments, and sometimes the flow of how the drop is not known.

The last chicken soup, as long as you want to SEO, any large vertical sites have the opportunity to SEO, positive action.

Author Micro-Signal Forrestqin