Large Web site for SEO Strategies

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One strategy: Do not use the risky tactics that Google might consider cheating
1. Large Web site traffic from a variety of sources, search engines can only become one of its important sources, so do not blindly use some may be used as a means of cheating.
2. Because some people engaged in the SEO industry, often the quick success of the use of some may be Google as a means of cheating to quickly achieve the ranking effect. These means used to small sites, once punished, the loss is only a domain name cost 60 yuan, but for a large web site, the domain name is its most valuable resources, is not to change, so will be costly.

Strategy bis: Don't deliberately pursue a keyword ranking
Large web site If the pursuit of a certain keyword a short period of time to get a good teaching rankings, the use of various means, it is very not cost-effective. Because single this one keyword, even if it searches the quantity to be bigger, it brings you the traffic is limited.
and large site information is very much, contains more than the number of keywords are countless, if you can improve the overall number of keywords in your page rankings, your traffic will really fly up.
For example: A certain hot keyword if the line in front, this keyword can bring you 1000 traffic.
But you have 100,000 pages, including a hundred thousand of keywords, and even these keywords can bring you 1 traffic every day, that is a hundred thousand of traffic.
Therefore, the large-scale site to do SEO, do not deliberately for a keyword to do rankings, the best pursuit of the overall effect!

Strategy Three: Large sites want to improve the overall ranking need to consider several aspects
1. Make most of the front page "quiet" down
As the most basic HTML page, in 2004 by more and more people welcome, see a large Web site, if your front page is still using those complex ASP, PHP, procedures to performance. Others will say that your skills are not good. And why? There are several main reasons for this:
HTML format static pages are easily indexed by search engines, and easy to get better rankings;
HTML format Static page comparison saves your server resources, not afraid of your website popularity increase fast;
HTML-formatted static pages do not need to call the database, and users browse very quickly.
At present, most of the sites have taken a new technology, that is, the background is dynamic program, the front desk is a static page. Although the foreground is HTML, they can also be modified in the background.
If your site is a mall system or other systems, it is difficult to quickly revision, you can also take the following strategies:
That is, by technical means to map news.asp?id=234 such links into news/234.html
This technology is very simple, you only need to install an ISAPI REWRITE on the server (google888.com free download), and then set the appropriate parameters to OK
In addition to popular keywords, you can use static page to do a project, the content well. Oh, take a quick look at the next word is the hot spot on the internet, prepared in advance.

2. Optimize the link structure of the website
For Google search engine, the link is everything, so your site's link structure must be designed reasonable. This is mainly in the following small areas:
Add a few links to each page
Hyperlinks do not use flash buttons, preferably with text links
Make a detailed site map to facilitate search engine quick collection
Site structure design, it is best to consider the search engine, but also to consider the reading habits of people. If you look carefully, you will find that many of the world's most famous web sites are designed to be relatively simple and clear, the framework is reasonable and easy to read. Like Yahoo.
But there are too many large websites in China blindly pursue the feeling of the atmosphere, the home is always a very big, very flower Hu, more want to put all the content in the home page display. This is very unscientific.

3. The ranking maintenance strategy of the large website
It is a happier thing to do SEO for a large website, because the experience is not too much, but the effect is especially obvious. Because most of the art and technical staff of SEO knowledge is very little, so in the design of the site, often do not consider some of the basic factors. SEO staff do not need to the small and medium-sized site to spend a lot of experience to optimize the page, only need to adjust the details can achieve very good results. Otherwise it won't outweigh the gains.
The ranking maintenance strategy for large Web sites is much simpler, and for search engine rankings, you don't have to think too much because you have a good base traffic there. So just take into account the Google and other search engines, some of the most basic ranking factors on OK. This can be unchanged, should be changed. Easy to face the changes in search engine ranking factors.
Special tip: Real seo (Search engine optimization) is not cheating means, just to help your site more reasonable, more easily indexed by search engines, more easily in search engines to get better. Because your staff design time because does not understand the network marketing knowledge, therefore did not consider these factors. If you first consider the content and quality of your site is no worse than others, the ranking will go up naturally.

4. Label Optimization strategy
Large Web sites, do not blindly modify the label, the label for large sites, is not particularly important, so large sites in the design of the label must pay attention to the following aspects:
Title:title design must be concise, and the content of the Web page, never too greedy.
Introduction to the Web page tags: because the google search engine for large web site updates very quickly, so the page introduction tag for the bottom of the inner page will not be considered. For some sections of the page, you can design a professional.
Keyword Tags: keyword tags for google has not much effect, dispensable, sometimes do not write too exaggerated, if afraid of their own design is not good, simply do not.
Other tags, if you know very well, can add, if you do not understand, simply do not.
I have done some of the medium-sized websites, many of the reasons for the bad rankings because of its label design is unreasonable, many are I just cut off its many messy unreasonable tags, the rankings went up. So for the label design, we must pursue reasonable, because these pages are really able to let the search engine to bring you the flow of the page.

Detailed observation of so many large websites in China, found that the best in this piece is Alibaba and Sina, you can analyze them from this angle.