Last month, tick-tock taxi official data: from January 10, 2014 to date, 77 days, tick-tock taxi total subsidy of 1.4 billion yuan, users from 22 million to 100 million, daily orders from 350,000 to 5.2183 million.
Today, tick-tock taxi and released the latest data: 100 million of the total users, Beijing users have been tens of millions of days, daily orders up to 5.4 million, the total number of orders through micro-letter payment of the proportion of the overall order is close to 90%, order success rate of 81%.
According to tick Tick taxi technology Vice-President Zhang Introduction, tick a taxi next will be in the product and service level measures. On the one hand, in order to solve the driver to grab a single security issue, tick a taxi will be introduced can be fixed on the steering wheel button, the driver short press can grab a single, long press can be with passengers, tick-tock Taxi is currently working with hardware manufacturers, the product has entered the commissioning phase, is expected to May volume production Hardware Price, Zhang said it is also inconvenient to disclose, although not mandatory installation, but the charge is affirmative, tick will do the corresponding marketing activities. On the other hand, tick-tock taxi issued the "Taxi software industry use and service code" to standardize the behavior of drivers and passengers.
Before, tick a taxi to the API interface open to Baidu Map, a gold map, to where the network client, but the diversion effect is not ideal. According to Tick-Tock taxi operations deputy Zhang revealed that the flow from these third-party applications accounted for the proportion of the total flow of the taxi is less than 3%; but, tick-tock. The pace of the Open API interface will not stop, the public comments on the access to the tick-tock taxi service is officially online today, The future is expected to work with 3 to 4 local life service companies, giving priority to pan-Tencent companies. In addition, for the tick-tock taxi will be horizontal cut car rental, carpool and other fields, Zhang said, Uber model in China has the risk of policy, tick-tock taxi inside the discussion, there is no conclusion.
Zhang said, group buying industry after 3 years, only from the Thousand Regiment War to Hundred Regiment war, again to the United States and handle network duopoly, taxi software industry used 1.5, from more than 100 participants entered a similar competition pattern, is expected in the future in a region of the same scale platform will not coexist, single oligarch is the development trend of the taxi industry. As for the next subsidy scheme, Zhang smiled and said: "The subsidy will not stop." We have prepared enough money for the next subsidy war. ”
There has been a recent rumor that tick-tock taxis have completed a $700 million trillion round of financing, valued at about 3.5 billion dollars. Before that, tick-tock taxi has completed three rounds of financing, respectively, from the Jinsha River venture capital of the 3 million dollar a round of financing, from Tencent's 15 million U.S. dollar B-round financing, as well as from Tencent and Citic Industrial fund nearly 100 million U.S. dollars C round of financing, CITIC Industrial Fund and Tencent industry fund respectively injected 60 million U.S. dollars and 30 million U.S. dollars.
In addition, quickly in the early month of the first season report: As of March 31, quick taxi total coverage of the city 261, compared to the last quarter of 6.5 times times; orders more than 6.23 million per cent year-on-year growth of 20.7 times times; The first quarter has achieved close to tens of millions of dollars in monthly revenue.
In the first quarter of the subsidy war, quickly joined Ali, subsidized at least 600 million dollars. Recently, there is also news that quick taxi C-round financing is about to be completed, the scale of hundreds of millions of dollar level, Alibaba continue to follow. Quick A, B two rounds of financing are Ali investment, the total amount is unknown.
Day taxi software subsidy war, it seems to start again ...