Last year apparel online turnover amounted to 434.9 billion yuan

Absrtact: Last year, China's apparel online shopping transactions amounted to 434.9 billion yuan, an increase of 42.8%, accounting for China's entire network of 23.1% of the market, become one of the important ways of domestic apparel consumption. China Apparel Association held on 4th, China's clothing conference and the development of Xinjiang apparel industry high-end

Last year, the size of China's apparel online shopping transactions amounted to 434.9 billion yuan, an increase of 42.8%, accounting for China's entire network to buy 23.1% of the market, become one of the important ways of domestic apparel consumption.

China Apparel Association held on 4th in China's clothing conference and the development of Xinjiang Apparel Industry Forum pointed out that the 2014 Chinese online shopping market continued to maintain relatively high growth rate, the 2014 China's apparel network market overall size will reach 615.3 billion yuan, an increase of 41.5% per cent, Accounted for the national network shopping market size of 22.1%.

Clothing E-commerce has made great progress, but also highlighted a series of development bottlenecks, China Apparel Association, executive vice President Chen Dapeng said that the distribution of electricity dealers imbalance, and traditional marketing is not enough, the payment method exists security risks, logistics distribution system development relative lag, etc., still restricts the development of apparel E-commerce.

"Clothing and apparel products are the first major category of online shopping, so there is still a huge development space and potential, it can be said that clothing E-commerce guide the development of the entire e-commerce market is inevitable." ”

He believes that the 2014 apparel E-commerce Market development has the following trends: first, the size of the apparel E-commerce will be steadily expanding, accounting for the absolute share of the market; The second is the rapid development of apparel mobile e-commerce; The third is that the garment electric trader will strengthen its own credit construction; four is "shop" and "electricity" complement each other, line on-line under the fusion development Five is to pay more attention to personalized customization.