Last year, the national second-hand car trading 4.79 million electric platform to rob 1% share

China's auto market, which has been the world's first car sales for three consecutive years, is still a gap from the world's biggest auto markets: Last year, the country used to trade only 4.79 million cars, while the United States has sold more than 40 million cars in a row for many years. China's second-hand car market blowout has yet to come, the industry's last year, used cars trading failed to break through the 5 million mark difficult to conceal disappointment.

However, under the influence of local restrictions on the transfer of second-hand cars, the platform of Automobile electric business is ushered in the year of development. To car easy to beat, excellent credit racket, instant shot, happy to sell as the representative of the car dealers successfully cut into the second-hand market last year, a total of 50,000 units to achieve sales volume, from the country's second-hand car trading scale of more than 1% of the valuable share.

"Taobao growth, starting from 20 million yuan, 10 years to achieve 50,000 times times the growth." The next decade is destined to be the automobile industry and the internet and E-commerce dances 10 years. "The car is easy to shoot CEO Yang She Jian said.

Difficult：

Online auction does not open the integrity of the closed

Mature market in foreign countries, auction is the absolute mainstay of second-hand car trading. For example, the U.S. used car giant US-Han company, the annual auction of second-hand cars up to the Chiwan, low-cost circulation has become a very tempting price of second-hand cars is an important reason.

"China's second-hand car auction this wholesale link is too weak, affecting the development of second-hand market." "Auto Circulation association Secretary-General Jinjun that online auctions with the highest efficiency, the lowest cost, so that a large number of upstream vehicle source quickly flow to the retail level, and then by the retailer to directly face consumers."

For China's second-hand car market, which is deeply in the credit crisis, the auction platform can realize transparency and standardization by means of bidding. "Only when the auction market fully developed and mature, the second-hand market can truly prosper." "Hyundai Preferred second-hand car sales director Liu Mingzhi said.

However, the start-up of the car electric dealers have not let consumers rest assured. At the end of last year, some owners complained on Weibo, handling the transfer procedures accidentally encountered their own old car buyers, only to know that the actual price of the car auction is higher than the cost of their own vehicles more than 3,000 yuan.

"The auction platform does use network technology to tamper with the possibility of real auction prices, the car sellers see the Web page and buyers see the auction page is two sets of systems, consumers have been cheated." "An online trading platform is seen as the best choice for dealing with integrity issues, but if there are no stringent regulatory measures and industry self-discipline to plug fraud loopholes, the trust crisis in the second-hand car industry will continue," admits a second-hand car veteran.

Li Shupo, general manager of the Business Development and marketing center, said that the habit of second-hand car industry can not be continued in the electric business platform, all auction platforms should be publicity fees, commission allocation ratio, including auction extension service charges, in particular, auction price and Commission must let consumers clearly.

Countermeasures：

Vehicle Inspection report Direct access to the Internet

New-issued old car trading market, from Monday to Saturday every day a real car auction held, become a second-hand car business to Beijing to Amoy the preferred place. The second-hand car electric business platform naturally also set up the Customer Experience Center.

Different from the auction of the scene of the sale of the audience, excellent customer experience Center is quiet, the carrying bag of second-hand car operators sit in front of the computer online bidding. "These are specially to experience the online auction customers, in fact, experienced veteran is not to Beijing, whether in Kunming or in Harbin, the auction effect is the same, we have more than 80 logistics dedicated line delivery, used cars can be the nearest car." "In charge of the on-site consultation, the leader of the market said.

Outside the experience Center, QC Gaolu is carrying out a car test on a red Mazda 6 sedan. The parking lot is cold, and he's not rushing to raise the ipad around the horse 6 to take photos, 45 degrees, the right side of the car, the left side of the driving position, the back-up backplane ... 18 shots. "I have to have a moving book and a picture of the frame number. He showed the reporter a photo of the "check-out" system, with a clear view of the vehicle's exterior interiors.

But the finer work is still behind. Gaolu pulled out a small instrument with a handle to the right behind the door handle, the ipad quickly showed accurate data: Putty thickness 230 microns. "This type of car painting normal also more than 80 microns, 230 micron thickness is obviously a relatively large repair." "On the body skeleton, interior, paint film thickness, engine working conditions carefully checked, he pulled out a U disk like small box into the car computer interface, driving record data two minutes to download to the ipad.

Thus a complete vehicle inspection report is automatically generated. Gaolu one by one view of the detection, click Upload button, the horse 6 of the test report into the excellent credit shoot online auction platform, the entire process is more than 40 minutes.

Because the vehicle can not be inspected on the spot, the value judgment of the online used car buyers depends mainly on the test report. "Inexperienced personal buyers are certainly not going to see anything, but the auction platform is directly facing the second-hand car business, whose rich experience is sufficient to make judgments in a short time." Gaolu said that once the test report was uploaded, it could not be modified.

The online auction is the most effective way to reduce the circulation cost of second-hand cars in the encircle of the old car. "In the past, we find foreign car dealers, will hand over the use of second-hand cars wholesale to them, but the familiar car dealers are also those few, once the local restrictions, used cars will be difficult to sell." "An online auction will bring together buyers across the country, and it's easier to find new avenues for old cars to move out," said the head of an old-car brokerage firm in Hua Market.

According to statistics, last year Beijing 690,000 of second-hand car trading volume, 10% through the online and on-site real vehicle auction implementation.