Last year's a two-dimensional code payment turmoil opened the veil of micro-POS

Last year, a two-dimensional code payment turmoil opened the veil of micro-POS, the internet giant Micro-letter and Alipay suddenly killed, shook the sleeping for many years under the line to receive a single market, but also to lay the money to pay UnionPay facing the embarrassment of subversion. The emergence of "micro-POS" products has also become a typical case in the field of o2o+ Internet finance, which I have been paying close attention to as a cross-border area of intelligent hardware.

In the previous a join by Sohu definable intellectual/product network jointly organized an offline salon, in response to the "hardware O2O how to break the bureau" theme, found that most of the guests asked to pay close to the business, at the same time, in addition to Chongqing speed the company's hardware products are relatively large box did not bring to the scene, Several other participants are at any time with their own business-related intelligent hardware products, this shows that "micro-pos" products and a year ago I contacted the palm shell, micro-passports and other products compared to the market has been different, more and more players.

Micro-credit line to pay the rapid penetration and pay Bao double 12 subsidy war, opened the 2015-year mobile payment war prologue, and in the tuyere in the micro-POS is ushered in the outbreak of mobile Internet intelligent Entrepreneurship new hotspot.

At present, micro-pos entrepreneurial emergence of a blowout phenomenon, now on the micro-POS products Entrepreneurial situation do a simple inventory.

Palm Bass Micro pos: for micro-letter

First is the micro-POS concept of the first player, the Internet Intelligence pos-palm PayPal micro-POS, its products and the former Google Wallet head of Silicon Valley start-up company Poynt business philosophy and product architecture are similar, this way with the Silicon Valley synchronization is often a safer direction for domestic entrepreneurs.

According to the localization of the local market, the palm shell has accumulated a number of micro-POS patents such as two-dimensional code payment. However, the problem is that the micro-POS products, in 2014, has caused the traditional UnionPay payment system policy and public pressure, early payment of Alipay offline POS business has been stopped by the pressure of UnionPay, the problem is all micro-POS industry players need to face.

Palm Shell founder/ceo for the host, is also an entrepreneur, before the launch of 2014 has been a secret research and development of more than a year, the team core members from Tencent, Huawei and Step-by-step advanced, with a solid product research and development capabilities and the ability to expand the ground merchants. The current status of Palm Bay is already thousands of merchants, mainly in southern China, and is also aggregating many agent channels. Palm PayPal Micro pos positioning in the merchant service consumer entrance, support micro-letter Payment Po, and other two-dimensional code payment, there are electronic vouchers and orders to sell a single function, while supporting Third-party application access, so the palm shell mainly provide Hass hardware services, while more focused on the business of large data marketing services.

Micro-passports: Paying for icing on the cake

Second, micro-POS business follow-up company micro-passports. Micro-Passport CEO for Li, has been a mobile value-added services in the elderly, after the early micro-POS business follow-up company. Its development advantage is to have a good line of customer service, at the same time the business direction of the early more emphasis on the card line online verification, from the "micro-passport" name can also be seen, payment is icing on the cake.

Micro-passport early use of functional machine and entity keys to the scheme, experience poor and not enough compatibility, can not support third-party applications, so the first generation of products halberd, followed by the Palm Shell Intelligent Platform for the new research and development of the second generation of products, the current and Palm shell product form more and more convergence.

Micro-Passport POS wants to provide a centralized service management device for small and medium-sized merchants, which is mainly used to host third party applications and sell the equipment to third-party application developers as hardware carriers. The advantage of micro-passport is to provide Haas (that is, hardware is the service) mainly for the third party to create a hardware platform, without its own core services. At present, because the product has just been on-line, the market work is also opening, the actual merchant number is still few.

Hua Yangxin: From software to hardware

Again, the latter of the micro-POS yangxin huatong. Hua Yangxin Tong CEO for Huang San, headquartered in Shenzhen. Hua Yangxin Tong is a focus on traditional software system development companies, but also to help customers do micro-station construction, after the new added product line into the micro-POS entrepreneurial army.

Therefore, the development path of Yangxin Tong is from software into the payment hardware market, its micro-POS function is relatively single, and only support the micro-letter two-dimensional code sweep code and be swept to pay, more like the market on the certificate equipment.

Huayang POS also uses the Intelligent platform development, but the hardware performance scheme is poor, the screen difference rate is low, and does not have the real ROM core management system, is difficult to realize the third party application the load and the comprehensive management, but the Huayang POS advantage is the payment scene special and concise. And Huayang as a traditional software provider, relying on traditional business customers have developed nearly hundreds of merchants, the future is also a strong competitor micro-POS industry.

Other players:

Finally, other micro-pos entrepreneurs, a few days ago just exposed the latest silver box, also spread the completion of pre-a investment. As a new entrants, the product of the silver box has not yet been introduced. But in the future I believe there will be more micro-pos entrepreneurial tide, will be after the router is intelligent new entrepreneurial tide, and also believe that the traditional third-party payment manufacturers and machinery manufacturers are lonely, in the central bank to regulate POS receipts under the tension of the environment, but also need to find a way out.

Other players close to the field include guests, Shang Daotong, Chanfong, etc., which are in the mobile payment, O2O and intelligent hardware triangular cross-border areas of the players, is gradually combing out a own industry system and camp, which, the intelligent software and hardware experience dependence, Alipay/ The reliance of micro-credit and other mobile payment portals and the reliance on offline market expansion have become the focus of contention and competition, at present mobile payment, especially the micro-POS products are still under water, when the policy window opens, it will be the dividend eruption period of the entrepreneur.

Whether it's palm shell, micro-passports and Huayang has now been taken to Jinsha River, IDG, and other large investments, along with the mobile payment of the Tuyere, micro-pos industry will also be a fight, not only capital, as innovative hardware, the recent special concern of the patent war is also the micro-pos industry can not be avoided.