Last year's fourth quarter iOS and Android game spending Super game Palm machine

Source: Internet
Author: User
Keywords Quarter Four last year Nintendo consumer

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Tencent Science and Technology (Shanhui) Beijing time February 22 news, according to foreign media reports, Nintendo and Sony used to be the dominant mobile gaming industry, but Google and Apple with their own mobile operating system occupied the market. Consumer spending in the Apple App Store and Google Play was higher than the dedicated gaming console in the fourth quarter of last year, according to a joint report by market research firm IDC and App Annie.

The Christmas shopping season helped boost mobile gaming sales, which accounted for about 60% of all mobile gaming spending in December. The difference between smartphones and tablet games and dedicated game consoles will become more pronounced in the future.

It is worth noting that IDC and app Annie have not counted advertising revenue. iOS and Android game publishers rely more heavily on advertising than dedicated game publishers.

In the fourth quarter of last year, the Asia-Pacific region accounted for about 60% of consumer spending on Google Play, particularly Japan and South Korea. South Korean news service provider Kakao particularly eye-catching performance, in the Google Play 5 of the most popular games, several sections from the hands of Kakao. North America accounts for about 40% of consumer spending in iOS, followed by the Asia-Pacific region. The European region accounts for about 25% per cent of the game's palm machine consumption.

Nintendo still insists on not developing games for smartphone platforms. Nintendo's insistence is costly, as consumers ' spending on iOS is essentially equivalent to the Nintendo handheld. After lowering the Wii U and 3DS sales targets, Nintendo cut its revenue forecasts for the fiscal year last month.

To spur sales, Sony lowered the price of PlayStation Vita this week. Sony is at least admitting that smartphones and tablets can be used for gaming, and plans to release iOS and Android PlayStation apps, making iOS and Android devices the "second screen device" for PlayStation 4, scheduled for sale later this year.

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