Last year's revenue game market pattern unchanged giants betting on the end of the tour hand

Up to now, the main online game manufacturers Shanda Games, NetEase, tour the world, etc. have been published in the fourth quarter of 2012 and the full year financial report. From the overall revenue of the year, the 2012 game market pattern has not changed. Tencent listed first, NetEase and Shanda play the second and third place, the fourth place is swimming. From the overall industry trend, the 2013 games industry will show the following three major changes: end to swim into the future competition to win points, page tour encountered bottlenecks, mobile game layout. The end swims into the future competition winning point throughout the 2012, the end of the resurgence has become a trend. The latest data released at the China Gaming industry annual meeting earlier this year showed that the actual sales revenue of the 2012 client online gaming market amounted to 45.12 billion yuan, an increase of 23% per cent. January 25, Eric also released the 2012 China online gaming Industry report said that the full year of online gaming revenue 51.8 billion, of which the end of the 77.7% share of tourism. This shows that the client network game market income is still in the first place, the market share is far ahead of other market segments. Industry insiders pointed out that the 2013 client online games will show a steady upward trend of development, enterprises in the end of the product line layout will become the winning point of the future competition. For Shanda, which has always attached importance to large MMO, this has unleashed a very positive signal for its 2013-year development. Shanda Game CEO Zhang has been stressing that the big MMO era is definitely not over, Shanda is sticking to the core advantage of MMO and is extending and updating around the MMO core advantages. Zhang recently announced a grand game 2013 end product line layout in the earnings meeting, in addition to the "Space-Time Rift (micro-blog)" will be in March, including the "Eternal Tower (micro-BO) 4.0" information, "0 World (Micro-Bo)", "Final Fantasy 14 (reservation)" and "The light of the City" ("Dungeon Striker "), such as the continuation of a variety of travel, strong support for the future performance of the Grand game. Page Tour encountered bottlenecks and the performance of the end of the stability of the rise compared to the recent years is seen as a gold-absorbing web game (Weibo) encounter bottlenecks. In fact, all along, the web game has a short life cycle of products, high risk, low profit margin of the hidden dangers, by these hidden troubles broke out of the enterprise, the 2013 web game market growth will slow down seems inevitable. According to previous media disclosed that this year some manufacturers of investors have been to the return period, their investment team and the company did not listing the hope that there may be transfer, mergers and acquisitions and other industries to shuffle the situation. Take a dip as an example, thanks to the acquisition of the Seventh Avenue of the company, page tour revenue has made a great contribution to the revenue from the tour in recent quarters. But the Web game market has experienced a few years of sustained growth, more and more large manufacturers to join this competition, coupled with the increase in advertising costs, so that the tour in the fourth quarter feel unprecedented pressure, page tour development encountered bottlenecks, from the earnings data can be seen, Q4 Seventh Avenue total Active account numberThe chain fell sharply by 17%. It also sounded a wake-up call for the excessive reliance on the growth of the page. Mobile game layout to effect if the previous quarter, mobile games for revenue growth help is not obvious, its output and PC-side, web game is not a heavyweight. From this quarter onwards, after nearly a year of layout, mobile games in the income of the reality of growth has begun to take off. Shanda Games Q4 overseas market growth of up to 61.3%, of which the mobile game "million King Arthur" in overseas performance. "Million King Arthur" is a grand game at the end of last year launched the latest hand tour, has been successfully online in South Korea, and plans in the first half of this year in Taiwan, Hong Kong, China and the new horse and other regions to launch the game. According to media data, "Million King Arthur" in the South Korean market since its release last December 20, has been occupied by the South Korean iOS integrated income list, and the game's Android version is also ranked in the top six Korea's Android list, the single day the highest income of more than 180,000 U.S. dollars. In the news, reading and music and other mobile areas of the attempt, NetEase CEO Ding Lei also disclosed in the first half of this year will let everyone "see some mobile games." And under the pressure of the bottleneck of the page, swimming also announced that the mobile phone game will be launched in 2013, the president and chief Operating Officer Chen Deven (Micro-blog) said at the earnings meeting, the current also opened two independent line of business development of independent games, and hope to work with game manufacturers, Strive for 2013 and 2014 to achieve rapid launch of mobile products. But some media pointed out, and Tencent, Shanda games and other enterprises than the tour in the hands of the field started too late, the future is not optimistic. Analysts point out that after 2012 years of a series of layouts and adjustments, the online gaming industry will begin to compete more fiercely in 2013. And the most important to the enterprise is not short-term profits but long-term layout and development, 2013 who main ups and downs, more depends on the enterprises in the end of the tour and hand-travel areas of the layout.