Layout and operation of Web site content

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now is the 2.0 search engine user experience as the main era, then what is the user experience? Personally, the most basic user experience is the most essential is the user needs and most want to see the best display of content, then the site content layout and operation is particularly important, Here is a description of how to do the site content layout and operation.

Google divides the SEO into three pieces: design and content, technology, quality. Design and content occupy a large part, because for SEO practitioners, many of the technology is we can not achieve the need for programmers to help.

The path of the site Directory

Easy search engine and user identification of the path, search engine crawler Baidu Spider, Google robot is also a collector is only intelligent identification content, try to use the path of the whole fight because the search engine for the abbreviated path is not recognized, abbreviations sometimes users are not very easy to understand.

Ii. Design and Content

1. Internal page title and description of the design:

Only one keyword to be streamlined, and is based on user needs, such as: Search in Changzhou Orthopedic Hospital has an internal page title: this title is very few people to search should be written as: This word has a lot of people search.

His website belongs to a regional service, we only need to let Changzhou people see on the line. One of the rules of regional word ranking: must contain "Changzhou cervical spondylosis dizziness Eat what medicine" this keyword anchor text point, although this keyword link does not pass, but can write several soft article in the station to publish to the forum, the blog does the Guide, the title writes for the Changzhou 102 Hospital for you to answer the cervical vertebra sickness dizziness to take what medicine?

The question and Answer section of the website should not be published in the form of articles that gives people an unreliable feeling, you can use the system of dream systems, so that users can see the doctor and patients in the exchange to increase user trust, Baidu grab quiz can see the number of replies, so the question and answer can also get a better weight, This is why some Baidu know the ranking is very close to the front.

2. The title of the set to meet the needs of users

We do SEO is to build a bridge between the website and the user, and search engine is the supervision of the quality of the bridge audit officer, for example, users want to go to soy sauce, many people in the site and search engine before the establishment of a bridge, so that users want to run to the search engine home to ask the officer I want to go where, search engine said side go, Doing so will cause users to not be able to search for the information they want.

Long tail keywords are users need, the philosophy of a sentence exists is reasonable, but we should put such a word on the site in what position is reasonable. We each long tail keyword production must have the corresponding plate and the position corresponding, you must satisfy the user demand otherwise the user will not bird you. For example, Cntv's website did so long also very rotten, although he has a lot of exclusive resources such as: Hundreds of forums, sports, etc., but odd art, Sohu video, etc. are beyond the CNTV.

3. Long title and short title control

For website optimization are unfavorable, first long title for the user is not friendly, because your title too long search engine can not fully display, users can not know in the first time you want to express the content of the core theme, short title for the site is also disadvantageous.

The description of the supplement will need two lines, describing the road to the key words must rely on the front and and attractive text to match, because the description inside the keyword monogram red, according to the user's preferences to fill the content. Baidu Map

4. Richness of content information

In meeting the needs of users, the richer the content, the same two sites do the content is practical, one is 1000 words a 500 word search engine will add points to 1000 words. Practical content must be rich under the premise of content, text, pictures, videos, if any have to add. The richer the elements the more you can make users like, text and picture contrast users prefer to see pictures, compared with the picture users prefer video.

ALT note must be used for every picture, must be accurate to describe the picture. H Label Enterprise Station, product station, mall does not need to use. Mall use more is bold label, the use of conventional symbols can increase the elements of the page, reasonable use of the elements of the page can not only make the article more readable and will increase the search engine score.

III. Technical

1. The application of the technology can be used to identify search engine collectors (such as JS called Content search engine difficult to identify)

2. Server Technical Support issues

3.robots.txt Technical Processing problems

4. Procedural stability issues

5. The opening speed of the website program (the opening speed of the website)

6. The style problem of the website

If you can handle the above six points of your SEO program technology can play 90 points, the rest are some details and small problems.

Iv. Quality Requirements

As long as you do not cheat you can hit 60 points in quality, but this is difficult to do, basically 10 websites 9 sites are cheating. For example, links we go to and some malicious sites and some cheat website exchange, his site is cheating you also support him that you also have problems.

A real SEO practitioner must be from the user's point of departure, and then comply with the rules of the search engine, ranking is very important but not the site of all the conversion rate is equal to the flow of garbage, only serious good site content for users to solve problems to allow users to transform so that the enterprise profit.

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