Lazada announced to raise 100 million dollars

Absrtact: June 20 News, according to TechCrunch reported, the European Internet Investment Company Rocket Internet-founded E-commerce website Lazada announced the same day, from existing investors Holtzbrinck Ventures, Kinnevik Investment, Summit, Tengelmann Group and new investment

June 20 News, according to TechCrunch reported, the European Internet Investment Company Rocket Internet-founded E-commerce website Lazada announced the same day, from existing investors Holtzbrinck Ventures, Kinnevik Investment, Summit, Tengelmann Group and new investor Verlinvest have raised 100 million of dollars again.

The Lazada was created by the Rocket Internet to build the "Southeast Asia Amazon", the largest round of financing to date, with a total of more than $236 million trillion in financing since its inception in March 2012. Just 1 months ago, Zalora, the rocket Internet-oriented fashion retail website for South-East Asia, also announced 100 million dollars in financing, and many investors were the same. These 2 financing are the largest financing activities in the area of E-commerce in Southeast Asia.

Lazada operating areas include Indonesia, Malaysia, the Philippines, Thailand and Vietnam. The site has plenty of room to grow in south-East Asia, but there are plenty of things to improve, as 99% of Southeast Asian consumers still opt to shop offline. Lazada chief Executive Maximilian Bitner (Maximilian Bittner) said the latest financing will be used to improve the logistics and supply chain, which is a key factor in the development of the website. Earlier this month, Amazon announced it would impose a free shipping policy for Singaporean and Indian consumers to buy some of the U.S. goods.

Like Amazon, Lazada also sells books, homes, consumer electronics, toys and sporting goods. The company is planning to launch its own iOS app, a move that is important because many Southeast Asian consumers use only mobile devices to surf the Internet without using PCs.