LBS models in China there are several

Source: Internet
Author: User
Keywords E-commerce location applications
Tags advertising applications based business business services comment display electronic business

Lbs + Business Social

For example, I went to an industry event to attend the meeting of a variety of cattle, a lot of peers, I'm crazy to send business cards (or I did not bring business cards), the last business card hair finished, there are many people want to know, LBS Social networks are deeply integrated, based on the geographic location of LBS, using common attributes of attendees in the same location to interact, communicate and exchange electronic business cards with more people. And long-term online to maintain contact and maintain the relationship.

LBS + life information service

Living information services generally have a certain regional (city, same district, same location), the traditional life service website information architecture is as follows: information category> same city> same district> same place> living information. Combined with LBS, LBS can break the traditional message structure, automatically identify geographic locations, and display information exactly where it is. Make it easier for users to access information and easier to target.

For example, when I first came to Beijing and looked at a house in Wangjing, I looked after it one by one. If the information is released and the information is searched in real time, within the LBS system, the information seeker can screen out all the eligible information in this area according to his own standards And catch a net.

LBS + coupon mode

LBS real-time synchronization surrounding concessions, discount coupons, users sign this information or recommend it to friends and other ways to get the right to use coupons to the business office spending, as long as the show to the merchant has been coupons.

As long as the random generation of an electronic coupon, SMS confirmation and reply do not need, print paper coupons do not need to save costs.

Geo-based ads

Advertising is the simplest and most primitive profit model. Although users on the Internet have long been alert to advertising, advertising is still the most basic profit model. This piece can not be ignored. There are several types of ads: the first to work with merchants to advertise ads from nearby businesses based on LBS geographic locations; and the second to work with advertising platforms.

LBS + comment mode

Restaurants, hairdressers, KTV and other public, people often go to entertainment consumption, the real-time comment on their services, but also upload pictures, express their feelings of products and services, and to establish a good, poor and poor or Scoring system, so that others can more easily understand the quality of business services. The establishment of hot spots in the map on the visual display of different evaluation of the extent, such as the deeper the red said the highest praise, the deeper the black said the worse the more.

The biggest advantage of this evaluation is timeliness, people have a certain degree of heat on one thing, this heat over time gradually decreased heat gradually lost interest. Comment on the phone to maintain this freshness, immediately expressed love and hate service to businesses.

And the first time to share with your friends, acquaintances of word of mouth communication is the value of maximization, the best forms of advertising, friends see its evaluation can immediately determine whether the value of going. Real-time evaluation based on LBS can also be used as reference for people wandering around.

Map hotspot map can give consumers some consumer guidance to see what is worth spending, what is not worth it. This can also encourage businesses to constantly improve service quality to meet consumer demand.

LBS + shopping guide mode

This requires LBS providers to conduct a complete assessment of each business, assess the level of business services, products and after-sales service and other content, filter out the best overall strength, the most popular business, and then recommend to users based on geographic location.

The most important part is to assess the level of business, which is the hardest point.

LBS + hotel reservation

Travel in the field, and the customer is eating, no place to live at night, open the LBS system, real-time display of the remaining rooms around the hotel and room prices. The most intuitive to the user, the most convenient choice.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.