LBS Siege: Small map big war scramble for mobile internet portal

Google led the Apple, Microsoft, Baidu and other giants of various offerings of map-type sharp weapon recently, Innovation Workshop CEO Lee Kai-Fu said, "Google in the mobile era will rely on maps, graphics, satellites, unmanned vehicles, to achieve ' digital Earth, take me to anywhere ' vision;" Microsoft relies mainly on maps, voice, augmented reality, Information discovery to achieve the ' mobile device to become an intelligent assistant ' vision; Baidu will be from map, around information, LBS (locationbased Service) business ads to achieve ' location-based O2O advertising ' vision. "For the summary of Kai-Fu Lee, Baidu's newly established LB s division Head Shen said," I may not have him (Kai-fu Lee) see so far, but not necessarily will be so. "This slightly combustible space conversation also took place overseas ——— when Apple C E o Cook had to make a public apology for a map loophole, Google CEO Eric Schmidt smiled and said," Apple should know that the map is hard to do this time. "As a key" gateway to the mobile Internet, lbs has become a battleground. Small map of the war if your iphone has not yet been upgraded to the IOS6 system, the built-in map service is still produced by Google. But at this stage, you can only choose between iOS6 and Google Maps, because Apple in the new system has eliminated the built-in years of Google Maps, and Google has not launched a suitable for iOS6 Third-party map applications for users to download. The tension between the two giants has become apparent. Just a few days ago, Google announced that it was updating its map services, focusing on building measurements profiles in major cities across the United States. After the update, the user can see the street, the park and the river in addition to the standard view of the Google Map, but also can see the three-dimensional contour of the building in the major cities of the United States. The total number of buildings in this collection exceeds 25 million. However, the upgrade of Google Maps far beyond the ocean has not touched Chinese consumers. On the contrary, more and more powerful rivals ——— Microsoft upgraded to BINGM APs, and Nokia Maps announced a partnership with Amazon to kill a way out. Even in the domestic search business finished Google Baidu, and recently set up their own lb S division, focusing on the application based on the map. Domestic gunpowder gradually in accordance with the official description of Baidu, the LB S division is doing maps or location-based services, rather than in the construction of a map as the core of the mobile Internet ecological Circle. "The goal of the new division is to achieve more than 100 million total users and plan to recruit 1 million developers." Future development strategy, in the product side LB s business will promote the Baidu map and other product upgrades, and map for the carrier to provide a variety of lbs services. Shen said. However, this looks more like a phased goal, "product upgrades" and "multiple lbs services" are not the ultimate goal, at best a process. On the contrary, Kai-fu Lee to help Baidu's lbs business First "set the Sex" ——— from the map, sideInformation, lbs business ads to achieve the "geographical location O2O advertising" vision. Shen obviously disagree with this statement, as for the "real" vision of the Baidu map, she believes that in the process of business development can be found that constantly change is possible. This obviously stems from Baidu CEO Robin Li's idea, this year at the end of September he had said that Baidu mobile business this year's revenue is expected to increase more than 3 times times. And previously said, "The past belongs to the webmaster, the future belongs to the developer." "reveal its most fancy two points: improve user volume, create ecological environment."