Le Bee net American Fair three week new record

In the past October, has been hailed as the United States and makeup network The first feast of the "Third Lok Bee network American Fair" has been favored by many women, the United States will rely on cutting-edge fashion beauty information, a wide range of products, as well as the value of special prices of genuine low-cost, set off a wave of cosmetics hot shopping storm. Data show that in the current Lok Bee network of the United States promotional period, the overall sales breakthrough 100 million yuan, of which the single product sales as high as 2 million, a short period of three weeks to refresh the cosmetics industry sales record. Le Bee network through the United States Fair cosmetics turnover, regional consumption ratio, hot-selling category and hot brands, such as trading data analysis, summed up the purchase of gold in the golden autumn trend of cosmetics, while predicting the future development of cosmetics trends.

Through the analysis of the product effect amount, the region consumption proportion, the hot-selling category and so on in this Le bee net US fair, summed up the October Autumn Beauty makeup Market to present the following three major trends:

Trend One: Cosmetics network purchase market share increase consumption capacity

By the end of October 2012, in the Lok Bee network to buy cosmetics consumers more than tens of millions, the overall sales are expected to exceed 2 billion yuan, compared to 2011 will achieve 2-3 times the growth, covering the vast majority of genuine brand demand for consumer cosmetics consumers. According to IRIS Statistics, 2011 China's online shopping market transaction size of 766.6 billion yuan, cosmetics occupy 4.86% share, about 37.26 billion yuan, with the consumer's pursuit of cosmetic quality is more and more high, cosmetics business market size is in a fast-growing process.

According to the world's leading market research institute KWP Data Sampling survey shows that the annual consumption of cosmetics in China is 1133.5 yuan, according to a three, per capita consumption amount of 377.8 yuan. During this American fair, the consumer who buys cosmetics in the Lok Bee net, nearly 40% more than 500 yuan, spends more than 20% of the users of more than 1000 yuan, which shows that the consumption ability of the consumer of the net buys cosmetics is increasing in all directions at the same time.

Trend two: The private brand static Jia more and more by the net buys consumer favor

All along, a major problem for cosmetics business enterprises is the maintenance of the supply chain, cosmetics brand manufacturers in order to maintain their dominant offline channels, often in the supply of cosmetics to the electric dealer restrictions. In this context, cosmetics companies that have sufficient capital and research and development capabilities to increase profitability and better control the supply chain begin to lay out their own brands. Le Bee Network was founded in 2008, the second year by virtue of the unique "up to the economy" model launched its own brand static, through with the stars and experts tied to the own brand strategy, in female consumers have made a very good response, now, Lok Bee net own brand sales accounted for the total operating income of about 40%, Le Bee Network has established its own brand in the market to establish a leading edge, so that Le Bee network has a price control, to a certain extent, to circumvent the price war, but also to prevent competitors to enter the market one of the barriers.

At the same time, Le Bee network has not been lax in the agent brand, adhere to the first demand for genuine, and made other cosmetics electric dealers are beyond the achievement. By the end of October 2012, le Bee Network has more than 300 well-known brands to the official authorized flagship store form and Lok Bee network to reach a cooperation in the Lok Bee Network agent sales of cosmetics in nearly 8,000 products to obtain brand manufacturers direct authorization, the ratio of up to 90%. Le Bee Network has become the most complete brand, the most professional and influential cosmetics online shopping platform.

Trend three: "Solution" to guide the new concept of cosmetics online shopping

This year, "The United States Fair" to "beautiful" as the theme, opened a variety of different types of products, at the same time, to provide a large amount of original beauty, essential oil, female life information and shopping services, in the information and user experience in a comprehensive increase.

As the first professional star in the domestic cosmetics consumer website, le Bee network to provide "beautiful solution" as the core, for different skin different habits of users, to create detailed, scientific, professional, intuitive solutions. With the rapid development of E-commerce enterprises in recent years, along with the massive product information but makes the consumer difficult to choose, is considering this point, the Lok Bee net at the beginning wants to provide the consumer to have the valuable, the pertinence "the solution", but all solution's essence from small p, Kevin, Merlin, Rang, Tanaki, Song Ze and other senior popular beauty experts, as well as the major authoritative female beauty media beauty maintenance expert team.

Le Bee network since the fall of 2010 to host the first "American Fair", so far, three consecutive sessions, the Lok Bee network through the United States to help women overcome the distressed skin care problems, transmission fashion trend of the most front-end beauty makeup solutions, these consumers will be online shopping, as a more high-quality shopping experience and even shopping enjoyment. Today, Le Bee Network, the United States has become a cosmetic network to buy the beauty of the industry vane, but also to create and lead the cosmetics network to buy the new concept of the industry.

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