Le Bee net Li: Disdain gathers the United States excellent goods electricity dealer's person is darker than the television circle person

Le bee nets a snatch of the beauty of the promotional ads, let the price war from the book, 3C spread to the cosmetics field. Although Le Bee network executives in the interview, do not want to compare with the United States, but undoubtedly after the shuffle last year, http://www.aliyun.com/zixun/aggregation/34838.html "> Cosmetics electric dealers will compete more fiercely.

If from the model, the Le Bee net and gathers the beautiful product not the same. Le Bee net relies on the Oriental Popular program artist Resources, explore is an original brand + talent economic + agent Platform Road, and Poly-Mei excellent product is from group buying into, developed into a brand agent mall.

In fact, the Lok Bee network launched the "Peach Blossom Festival" promotion last year, but also the annual March fixed items. And why this year so huge, the most important purpose is to "get users", after all, the Lok bee nets and poly-Mei excellent products are women's business, and the past one months poly beauty is overwhelming advertising, even the CEO Chen Au are deployed "their own endorsement."

Last year Sina Science and technology interview Le Bee Net CEO Wang Licheng, he has revealed that agent cosmetics do not make money, so le Bee network will be the focus of its own brand and around the people developed products, and agent of the platform is a "drainage role": To attract users to buy agent brand, and to recommend their own brands, Drive the sales of their own brands.

The advantage of the Lok Bee Network is that the Oriental popular many of its programs such as "Beautiful Beauty", will be good and the talent of the special skin care products to promote. Why does the Lok Bee net need to give the independent brand to lead the flow? The reason is that this part of the profit is higher, can make up for the loss of agent brand.

It is understood that the current Lok Bee Network has 10 million users, the cumulative purchase of users reached 4 million, while the independent brand accounted for the overall sales of 30%, Wang Licheng hope that the next day the number can become 70%, and price war is short-term to attract users the best way.

According to Wang Licheng, each price after the war can have 50% of users to retain, of course, Wang to dare not expect 100% of the users to stay, but he hopes through the stars, experts have influence on users, so that users really stay.

If Wang Licheng to the "price war" said there are reservations, then the Oriental Popular CEO, Lok Bee Net founder Li appears more "heroic". In her view, this year's price war is to learn from the layman to enter the expert, "only today more know how to do."

"We're a bunch of crazy people, and if something makes us want to understand, we'll bite." For example, we do TV, now the TV stations are very powerful, but we can not shake off, good activities are let us do. Our company is not big, but our can-do is not in general company. "Li said.

Unlike retail Wang, Li is more about television and entertainment. For the specific business of the electrical business, Li frankly not very understand, and her role in the Lok Bee Network, more is a consumer, and from the perspective of women put forward a lot of opinions and needs.

If say to the Le Bee net to evaluate a score, Li says "certainly very low", because leave her request still very far. These requirements are not sales or profitability, more of a few ideas.

For example, she hopes to introduce some Danish products, because the bottles of these products are buried in the soil for 60 days will automatically degrade, for example, she also wants to let the broken newspaper packaging products into some beautiful environmentally friendly material, or use scrap information to fill.

In the process of becoming familiar with the electric business industry, Li suddenly discovered that television is the only one, and this "business" needs most is what, is the content, that is, the Oriental popular many programs. The content that Li can bring to the company is the original skin care brand and the talent expert product.

Li that the Lok Bee Network is not simply an electric business platform, it is not "buy" and "sell" so simple, but through the recommendation of social electric dealers, tell everyone how to become more beautiful.

The following are the electrical quotient in the eyes of Li:

In my early years, I made Super visit 10,051 episodes, and now I have to give 1 million yuan for the show, I have experienced the change of TV industry, the TV companies are all dead, the light is listed, in fact, it is not because of TV program change. I have been in the TV and electricity quotient of these two industries to compare, TV is the consumer, the user is a remote control, what you are not a show of what program. This is the same as consumers, no matter how many ads, it will be hard to forget.