Le Bee Network alluding to the United States and good products sold fake two big American makeup electric dealer outbreak of a dispute

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Fermentation has one months of domestic beauty makeup Electric Dealer "The number One" competition-poly beautiful products and Le Bee network of words war is becoming somewhat difficult to end. With a high-profile release of the 2013 cosmetics industry white paper, claiming that "the counter price of 70 percent is online cosmetics authentic bottom line" after the 34 percent sales of international brand beauty makeup products seems to have been hit the "Life Gate."





reporter March 20 landed poly Beauty products website found that, such as foreign well-known Japanese enterprises under the group of Clinique, Lauder and other brand products to the original price of 30 percent-60 percent sales of the situation is not uncommon. On the same day, the reporter also from Lauder China confirmed that the company is not at present with the United States excellent product cooperation, the electric dealer's website sales are illegal distribution, product authenticity is difficult to judge.





one elder brother dispute





"The war of words may have the risk of brand loss, but overall it is more advantages than harm"





This music bee nets and gather the United States excellent products make the full of the reason, it is from both sides of the market share increasingly white-hot competition.





According to the "China Cosmetics Business Competitiveness Analysis" published by Yi-Zhi-ku, the report shows: in December 2012 and January 2013, Poly-Mei and le bee net daily average number of independent visitors to the top two seats, about the market for the third day Skynet three times times, the advantage is more obvious.





"Poly beautiful product and Le Bee network itself has made the competition between the two sides, and February 27 Lok Bee nets ' peach Blossom Festival ' and March 1 poly Three anniversary of the two major promotional activities, it became a ' breakthrough ' of the pressure. "A well-known industry insiders told reporters," Soon poly beautiful products announced three days broken 1 billion sales of the success of the industry has been questioned, since then questioned the sound from 1 billion sales of moisture transferred to the source of the product. ”





and Poly-Mei excellent products these two together with the Sequoia Capital Venture venture into the beauty of E-commerce platform, has been formally established in 2008 and 2010. The former star make-up teacher endorsement as a feature, and the United States excellent products are keen to promote entrepreneurial team to fight the process. Different styles of marketing strategies are often used to tease each other, and highly coincident with the brand positioning is doomed to become the enemy.





well-known day of industry expert Zhang Bingwu to reporters that although the domestic Taobao and other large platforms to support the sale of U.S. cosmetics products, total sales are also very considerable, but compared to the United States excellent products, le Bee network such a large consumer website, Consumer-to-consumer mode of dispersed suppliers to undertake the sale of false legal risk is also relatively small.





also because of this, to kill into the market at the beginning of the United States excellent product team then played "100% authentic" slogan to attract consumers, the same statement also appeared in the Lok Bee online. Reporters in the Lok Bee Web site to see, the company in eye-catching position marked "100% Full authentic commitment", "Brand direct supply, international brand licensing cooperation" and so on.





Authentic War can wash themselves white, the core of the two sides of the negotiation point is the product supplier.





February 25, Le Bee network took the lead in issuing a statement, said that received a number of cooperative beauty brand supplier complaints, directed at a peer to the brand supplier to send mail and SMS notification, asked it "not to the Lok Bee Network to provide the same or higher promotional support, otherwise all losses will be borne by the supplier, And will face the issue of extension or stop the threat of cooperation ", the target of the United States and excellent products."





in its reference to Shanghai Poly-Mei Excellent goods Trading Co., Ltd. a brand to "about 301 activities," The message shows: "We hope and request the various brands, please be sure to ensure that the day provided to the United States promotional activities to support not only is exclusive, but also the most forceful." "and stressed that," if the other platform to carry out similar activities on the same day, forcing the United States have to temporarily add a large intensity of activities, all of its losses will be the brand's sole responsibility, and the United States have the right to extend the account period of more than 60 days, and consider suspending cooperation between the ”