Le Bee Network CEO Wang Licheng: Electric business industry fake three major categories of cosmetics topped

Investment industry October 18 News, in the Qing Branch group of the third China High Growth Enterprise CEO Summit, Le Bee Network CEO Wang Licheng said, the electrical business industry fakes Most of the three categories of products, first, cosmetics; second, watches, accessories; third, clothing.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Wang Licheng that the entrepreneurial team should remember three words when they grow: first, think of a very empty dream is very very clear, the clearer the better, and your dream is best not with other people's dream crashes, the dream is very clear, eventually become a picture feeling, and this picture passed to each colleague; To find at least 10 soul characters, whether it is a person's power, financial or market, to find soul characters, if there is no soul character will suffer; the third is to do 100 details, such as our customer shipments, the original packaging 3, now changed to 5 layers, because to the customer's hands will not break. If all do, I believe that every company will become a great company, all the small details do a good job, I believe that will be able to succeed.

The following is a transcript of the speech:

Hello everyone! I am Wang Licheng, from the music bee net, we now have more than four years of time, our company mainly to do cosmetics industry, is a star company, our boss is host Li, our company so far has 12 years of history, just began to do "super visit" and other TV programs, and then set up a cosmetics in 08, Our industry is now more chaotic, selling fakes too wicked, sell parallel to the accident sooner or later, sell real goods do not make money, sell old brand development is very slow, so we this industry walk very hard.

Cosmetics industry, in fact, the most chaotic one of the industry, the electrical business of this industry fakes most of the two or three categories of products, in my mind the first is cosmetics, fake really too much, the second is the watch, accessories, and the third is a lot of fake clothing. Cosmetics industry is very scary, where is the horror? Just look at the photos can not be seen, and many people have been to Hong Kong to buy or buy abroad, in fact, in foreign countries may also buy fakes, because many fakes are produced from China and then go abroad, all-pervasive. But the electric business in this industry every family is to say that they are authentic, but the real authentic only manufacturers authorized, or you from the authorized party to purchase the real goods, otherwise the fake is very common.

We have two crises, one is for the industry, we published in June this year a white paper in the cosmetics industry, we have been attacked by the industry, the result of this white Paper attack even greater, since last year has been a hacker attack us, as long as a little promotional, do a little activity, get a press conference, That afternoon or night the attack must have begun. The biggest attack is this year June 25, we released the white paper, we talked about a lot of industry's shady, attack a total start, the entire site is not open, began to scold, has been attacked three times, and then I scolded back.

The biggest crisis, our business model from the beginning of the discussion, learning is the American model, that is, they are media people, from the media to do star products, such as garden home or kitchen supplies. We want this business model, we call it "the talent economy", the star to develop products, such as helping Michael Jackson develop a shirt, and then sell his shirt, also can be called "star economy", we are selling their products, because the sale of other people's products do not make money, so we four years ago to our company positioning is not a business, Because we think four years ago if we give ourselves to the company, we are not Taobao opponents, nor Jingdong, Amazon opponents, so we are starting from the beautiful can do, so we have been doing their own brand products. But because my boss, Li, is a media man, I'm a traditional retail person, so we two do not understand and do brand, so we start from the beginning of 08, we have to do the head of the brand, are from Taiwan please come over, very can say, also very can speak, theory is very good, the first, second, third term, It was not until last year that three almost went home. Over the past three years I have concluded that our most valuable three years have been delayed, we always think that they do not understand, they are not professional, the most basic is the rebates, we cooperate with all the factories, as long as Taiwan's factories, do not do with the mainland, also do not with Korea and Japan, we found that the things here are very poor, poor quality, I think it's going to ruin our own company. So at 51 last year, they even left the nest, a man resigned to take everything away, leaving a few little girls. So I started from scratch, has been learning to do, since last year we launched our own products, this year we have 500 million of our own products, has become the Chinese Internet industry ahead of the first in the local brand.

So what I want to say is that we, the entrepreneurial companies, will not be superstitious and superstitious. Back to the brand, what is the brand? We've been through four years of thinking, and I'm sharing it with you today, not that this person in a certain brand company will do, he may do that company only to do a supply chain of welcome or production of consumption, the real brand is done from the ground up, from the top to do, then we feel that do not do not important, It is important to do the brand's team and boss there is no one to do the spirit of the brand, then we put the brand into three parts, the first brand to do the boss order can not be reversed, the first is the boss is not good faith, is to buy parallel or fake? Must speak good faith, the spirit of integrity is to see the brand competitiveness of the first; second, in the process of your product, is there a sense of innovation? Innovation For example I copy Apple make a cell phone there is no pride, innovation must have pride, if found this sense of pride, I think on the road to innovation has found a goal; third, there is no ambition to pursue the ultimate, is that I have done a good phone, but I must be better than Apple do. Good faith corresponds to the quality of products, innovation corresponds to the customer's emotional preferences, why do I like your products? User experience is the highest level of brand. So finally I use a sentence to sum up: A brand quality is the basis, user experience is the highest level, which is encouraged by the spirit of entrepreneurship.

I think that this enterprise has done so far, there are many places I am not satisfied with, many places are not in our corporate power. For example, in each of our core areas, we can find a key person with you, the value must be completely complementary. The first small example, last year we 6 July, with a Taiwanese company to develop a female breast enhancement products, and their laboratory eldest brother Chat, I said that this breast enhancement product is useful? He said it worked, and later on, he said the chest would swell. But then we didn't develop this product.

Another example is that when we were attacked last year, we were a technical director, he has not slept for three days, with the server for a while to switch this, a moment to switch that, always bad, and then attack our people stopped, he said it is like how much money to spend the attack three days to the account, and then the money to the account will not attack. Then the technical director said: Wang, I quit the job, I think I did not good enough, so I quit. At that time I was particularly guilty that he had not rested for three days, face looks like the color of the carpet, also do not eat, he is an old staff, also very like our company, he was very vulnerable to say no, and then we and the founder of the company to apologize to this staff, I said that the financial resources we can help, business ability to help, The market can help, but a few of our executives can only help with technology, because we really do not understand, so we apologize to the executive, I said we help you find good leadership, not only to let you stay, but also to improve your technology, so we later invited an Amazon executive.

Recently, before the national day, Li and I have been discussing the business model of the company for the next three or four years, we discussed more, especially in August this year, the Beijing-east, Suning war, including the immediate "Singles Day", we feel that the general small does not quickly find their own position after 34, the future will lose very miserably. So in the discussion of the 34 business model, we PK also very intense, in the end is to do the brand or cosmetics, or make costumes. In this PK process, I found that our senior executives are very frank, we pk very intense, and PK is also very angry, the next day may be very angry, but the third day back to each other to apologize. My company I now seem to have 9 soul characters, I hope that the soul of our company can be 11 or 20, when our company has 20 soul characters, everyone's field can make the team do very well, I think our company's valuation is not tens of billions of of the valuation, may be hundreds of billions of valuations. So I want to say, the business model is not the most important, the most important thing is the boss's mind, you in this company to contain how many capable, all capable addition, success or failure added together is your company's greatest value.

Finally, I would like to say three words: first, we all together think five years after the dream exactly what it looks like, to think of a very empty dream is very very clear, the clearer the better, and your dream is best not with other people's dream crashes, the dream is very clear, eventually become a picture feeling, and this picture passed to each colleague And the second from the dream, to find at least 10 soul characters, whether it is a person's power, financial or market, to find soul characters, if there is no soul character will suffer; the third is to do 100 details, such as our customer shipments, the original packaging 3, now changed to 5 layers, because to the customer's hands will not break. If all do, I believe that every company will become a great company, all the small details to do a good job, I believe that will be able to succeed.