Le Bee Network Sin Yihua: We have to do to lead the fashion, create the trend of integrated marketing platform

News and information Science and technology March 22, by the group of the seventh annual Iris, Eric, held today in Beijing. This year's 2-day annual meeting, the first day of many industry leaders to participate in the Summit forum for Exchange and discussion. March 23 The next day, the industry elite on-site Multidimensional Analysis of industry dynamics, sharing successful experience and unique insights. Lok Bee Network Executive Vice President Sin Yihua a keynote address.

"The new electricity business is a new market created by the evolution of human history to the present time, from the production structure to the demand for consumption structure," Sin Yihua said.

Sin Yihua also believes that for a Amoy will eventually want a one-stop shopping, more than the account of the open, and at the same time in the shopping cart environment to take intensive purchasing methods.

The following is the Sin Yihua speech record of the executive vice president of Le Bee Network:

Sin Yihua: Good afternoon, dear friends! I am from the Lok Bee net, my topic today is Da Shimbong, bee to mark, I am mainly based on the mode of the Lok Bee Network to give you an introduction. The founder of the talent state is Li, is a well-known host, our talent is the evolution of the state. Li the creation of Le bee nets has been decade years of history. We have a quiet family, we are one class is to Li as the representative of the star Tatsu people. In addition we have some experts, because we do have beautiful makeup. So we hope that the Lok Bee Net is a gathering place for people.

The second bee to mark is the hope that the music Bee network to make information trends released distribution center, we used the bee Word, the bee to mark is our newly listed product name, I use it as the topic of my speech today.

This company can know more about the Lok Bee network, but in fact it is not a simple electric business company, in fact, these three large business. The first is the media, the media companies since 98, we have nearly 8 programs covering the population reached 600 million people, in many satellite TV and local television stations are playing, a class of programs are talk show, there is a class of life information. The second is the channel is the Lok Bee net, actually as a vertical cosmetics website, we as an open platform basically the market of these best-selling cosmetics brand first line, second line of the three lines are basically operating. The third brand is the free brand is static good, it should be said that the three-block business, three companies are operating independently, at the same time to do the internal integration of depth. I think the Lok Bee Net is just our 1/3 business. However, the development of E-commerce in the past two years does compare block, the popularity of Lok Bee Network is relatively large. In this case, in fact, these three channels, three companies our media with the topic of my previous speech Da Shimbong, bee to mark and closely related to, our media is to build people's place, our brand is to reach people's products, our channel is the sale of talent brand platform. So we are to the talent as the core, the business organically connected. So this I think is our biggest solution. Of course, for female consumers have their own unique consumption habits, such as advocating stars, love to share, love consumption and so on, these characteristics I think we are doing in-depth research, but the whole is actually based on the company's existing resources, has concentrated on doing differentiation. Because the entire e-commerce industry we have been understanding is also a kind of retail, but the retail is a lot of time is a meager profit, because we are too serious, so we have to play a price war, we always want to put competitors to the market, so upstream to the resources to monopolize the entire market to increase retail prices, But it should not be as fast as everyone thought in the whole process of competition. So we actually do some integration based on the company's existing resources.

This is the business model I have just mentioned, the left is some of our content of the brand, there is "beautiful beauty", "I love every Day" is to teach make-up and life consumption. The right is the channel and products, actually from the entire media this piece of our business has been more than 10 years, is the second largest private television companies. Le bee net this piece also after three years of rapid growth, should have a certain influence. Our product is actually after three years of operation, before more is based on the Lok Bee Network sales channels, the equivalent of a free brand channel. But in the future we are independent development, so our good static products is only the home of the road, may be we now the best static products Taobao, Jingdong opened up other channels, the future may have greater expansion. The future of this three-block business is complementary.

The three tables I mentioned earlier, we take the expert talent as the core, the consumer concerned about the popular information, fashion intelligence, the life of the more high-grade content integration. Through our media resources and then onto our platform. So this picture is one of the central things that we can basically share with you, the whole solution.

My speech today is shorter, finally I think return to our topic, that is, we have to do to lead the fashion, create the trend of the integrated marketing platform to achieve the true Vision Da Shimbong, bee to the target. Thank you!